WHITE recorded a consistent number of visitors compared to September 2022, with a 5% rise in foreign buyers thanks to the strategy and growth of the EXPO WHITE project
MILLAN, Sept. 27, 2023 /PRNewswire/ -- One of the most intense and dynamic editions of WHITE has just concluded, brimming with novelties that filled the schedule from September 22 to 25. Organized with the patronage of the Lombardy Region and the Municipality of Milan, with the support of the Ministry of Foreign Affairs and International Cooperation (MAECI), ICE - Agency for the Promotion of Italian Companies Abroad, and in partnership with Confartigianato Imprese.
- WHITE reaffirms its position as the leading international reference platform for women's fashion companies and a showcase for new trends.
- Over 360 brands were presented, with a perfect balance between Italian and foreign companies (50% Italian and 50% foreign).
- The Secret Rooms project renewed its successful format, featuring five special spaces where international emerging talents unveiled their latest collections.
- At the Visconti Pavilion, EXPO WHITE hosted the Saudi 100 Brands project, the Fashion Commission's program that promotes fashion designers from Saudi Arabia.