NBCU

With Omni Assist, Omnicom Leverages First-Mover Access to Open AI to Accelerate the Timeline from Insights to Outcomes

Retrieved on: 
Monday, June 19, 2023
Kroger, Heart, Instacart, Partnership, OMC, Cannes Lions International Festival of Creativity, Health, Workflow, Synthetic media, Facial recognition, Albertson, Microsoft, Research, Entertainment, Investment, Generative, Affinity, LG, Forrester, NBCU, AWS, NYSE, PR, Video game, Online shopping, Amazon, Omnicom Group, Yahoo!

CANNES, France, June 19, 2023 /PRNewswire/ -- Omnicom (NYSE: OMC) today unveiled Omni Assist, the inaugural Generative AI capability enabled by a first-mover partnership with Microsoft. Omnicom is the first agency holding company to have enterprise access to the latest Open AI GPT models.

Key Points: 
  • Omnicom is the first agency holding company to have enterprise access to the latest Open AI GPT models.
  • Expected to reduce discovery from days to minutes, and with the ability to enhance communications across agency and client teams, Omni Assist will accelerate the timeline from insights to client outcomes.
  • "With Omni 3.0 - powered by Omni Assist – we are going beyond the democratization of data, to the democratization of insights."
  • In addition to Omni Assist, Omni 3.0 launch capabilities will also include Omni Commerce, which was launched earlier today in Cannes.

Jeremy Wintroub joins ICP as its first-ever Global Head of Production Strategy

Retrieved on: 
Thursday, June 15, 2023
The Coca-Cola Company, Marketing, Diageo, Multimedia, Product strategy, Procter & Gamble, Automation, Machine learning, Account manager, Growth, NBCUniversal, Commercial, Digital asset management, ICP, Digital, Commerce, Management, Sales, Mars, Unilever, NBCU

LONDON, June 15, 2023 /PRNewswire/ -- ICP, a worldwide leader in Content Operations, Strategy and Services, has appointed Jeremy Wintroub its Executive Vice President and Global Head of Production Strategy, a newly created senior leadership position. He will be based in New York, serving a global client roster that includes The Coca-Cola Company, Procter & Gamble, NBCUniversal, Diageo, L'Oréal, Mars and Unilever.

Key Points: 
  • LONDON, June 15, 2023 /PRNewswire/ -- ICP, a worldwide leader in Content Operations, Strategy and Services, has appointed Jeremy Wintroub its Executive Vice President and Global Head of Production Strategy, a newly created senior leadership position.
  • "He'll lead efforts to define state-of-the-art production and creative operation capabilities tailored to our global client base.
  • Wintroub comes to ICP from NBCUniversal, where he most recently led Creative Operations for Peacock, its streaming platform, since its inception.
  • ICP's appointment of a Global Head of Production Strategy recognizes growing demand for scaled marketing and commercial content strategies powered by personalization, customization and automation.

Jeremy Wintroub joins ICP as its first-ever Global Head of Production Strategy

Retrieved on: 
Thursday, June 15, 2023
The Coca-Cola Company, Marketing, Diageo, Product strategy, Procter & Gamble, Automation, Machine learning, Account manager, Growth, NBCUniversal, Commercial, Digital asset management, ICP, Digital, Commerce, Management, Sales, Mars, Unilever, NBCU

LONDON, June 15, 2023 /PRNewswire/ -- ICP, a worldwide leader in Content Operations, Strategy and Services, has appointed Jeremy Wintroub its Executive Vice President and Global Head of Production Strategy, a newly created senior leadership position. He will be based in New York, serving a global client roster that includes The Coca-Cola Company, Procter & Gamble, NBCUniversal, Diageo, L'Oréal, Mars and Unilever.

Key Points: 
  • LONDON, June 15, 2023 /PRNewswire/ -- ICP, a worldwide leader in Content Operations, Strategy and Services, has appointed Jeremy Wintroub its Executive Vice President and Global Head of Production Strategy, a newly created senior leadership position.
  • "Jeremy brings an extraordinary industry reputation and tremendous track record to ICP", said Christopher Grakal, ICP's Chief Executive Officer.
  • Wintroub comes to ICP from NBCUniversal, where he most recently led Creative Operations for Peacock, its streaming platform, since its inception.
  • ICP's appointment of a Global Head of Production Strategy recognizes growing demand for scaled marketing and commercial content strategies powered by personalization, customization and automation.

CNBC Celebrates National Financial Literacy Month by Announcing New Dedicated Financial Education Initiative - CNBC Your Money

Retrieved on: 
Wednesday, April 5, 2023
Learning, Journalism, Partnership, New York City Council Black, Latino and Asian Caucus, SAGE, Momentive, Interview, Personal finance, Education, Workplace, Telemundo, Curriculum, St. Louis Fed Financial Stress Index, Tax, NBCUniversal Television and Streaming, Opportunity, Woman, Business, Equity, IRA, Thasunda Duckett, CNBC, School, Student, TIAA, Retirement, Collection, Social Security, Apple, City, Digital, System, Social, NBCU, Female, Commerce, Online shopping, Life insurance, Health insurance, Financial adviser, Property management, Drug, Management, Music, Cryptocurrency, Medicare

ENGLEWOOD CLIFFS, N.J., April 5, 2023 /PRNewswire/ -- As part of its National Financial Literacy Month efforts, CNBC today announced plans for a new financial education initiative, CNBC Your Money, which will be dedicated to helping people manage, grow and protect their money so they can live ambitiously.

Key Points: 
  • ENGLEWOOD CLIFFS, N.J., April 5, 2023 /PRNewswire/ -- As part of its National Financial Literacy Month efforts, CNBC today announced plans for a new financial education initiative, CNBC Your Money, which will be dedicated to helping people manage, grow and protect their money so they can live ambitiously.
  • As part of this initiative, CNBC will leverage the NBCU Academy program to develop a financial education curriculum, workshops and panels for students across the globe.
  • All Financial Literacy Month coverage appearing across CNBC platforms will be made available on the CNBC Your Money digital hub at cnbc.com/yourmoney .
  • Telemundo will also utilize the data from the CNBC survey for its Financial Literacy Month programming.

MarketCast Expands Brand Effect™ Ad Measurement Across Platforms

Retrieved on: 
Thursday, March 23, 2023
Brand, ACR, Advertising, Partnership, Smart TV, Inscape and instress, CMOS, CTV, ADS, Acquisition, MarketCast, CQI, Resonance, Comparison of multi-paradigm programming languages, VIZIO, Ecosystem, NBCU, Social media, PMI, Sales

LOS ANGELES, March 23, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today announced that it is expanding its Brand Effect™ advertising measurement platform to support the changing way audiences are engaging with media and entertainment across platforms. Long considered an industry standard for measuring advertising resonance on linear TV, MarketCast Brand Effect now provides advertisers a holistic view of how ad creative is breaking through and driving memorability with audiences across CTV, streaming and social media.

Key Points: 
  • "With CTV experiencing massive growth both in viewership and ad spending, it's critical our Brand Effect platform evolves to support advertisers and their measurement needs everywhere they need to be," said John Batter, CEO of MarketCast.
  • "We are thrilled to bring the most innovative version of our ad resonance measurement to market with Inscape's leading TV viewing data.
  • MarketCast is also partnering with major broadcasters and streamers to measure the impact of entertainment content and platforms on advertising resonance.
  • The Brand Effect cross-platform solution represents the first new advertising measurement product MarketCast has launched following its acquisition of Phoenix Marketing International (PMI) last year.

Veriff Welcomes New VP of Engineering, Hubert Behaghel

Retrieved on: 
Monday, March 20, 2023
Sky, Behaghel's laws, Typeform, Human, Discovery, Peafowl, IMT Atlantique, GDPR, Growth, NBCU, CPO, Management, Engineering, Veriff, Amazon

NEW YORK, March 20, 2023 /PRNewswire/ -- Veriff, a global identity verification provider, today announced that Hubert Behaghel has joined the company as Vice President of Engineering. As the latest addition to Veriff's leadership team, Behaghel will spearhead the company's engineering strategy to elevate its competitive expertise through industrialization and scalability, and will also streamline the engineering team's efforts. Hubert Behaghel is based in Veriff's Barcelona office in Spain.

Key Points: 
  • NEW YORK, March 20, 2023 /PRNewswire/ -- Veriff , a global identity verification provider, today announced that Hubert Behaghel has joined the company as Vice President of Engineering.
  • Hubert Behaghel is based in Veriff's Barcelona office in Spain.
  • Prior to joining Veriff, Behaghel was Typeform's first-ever VP of Engineering, where he oversaw a streamlined expansion of the company's engineering team, grew its global presence and introduced a range of new functions while reducing expenses.
  • It's important to me as I want to help the Veriff Engineering community find its voice, both internally and externally."

Veriff Welcomes New VP of Engineering, Hubert Behaghel

Retrieved on: 
Monday, March 20, 2023
Sky, Behaghel's laws, Typeform, Human, Discovery, Peafowl, IMT Atlantique, GDPR, Growth, NBCU, CPO, Management, Engineering, Veriff, Amazon

NEW YORK, March 20, 2023 /PRNewswire/ -- Veriff, a global identity verification provider, today announced that Hubert Behaghel has joined the company as Vice President of Engineering. As the latest addition to Veriff's leadership team, Behaghel will spearhead the company's engineering strategy to elevate its competitive expertise through industrialization and scalability, and will also streamline the engineering team's efforts. Hubert Behaghel is based in Veriff's Barcelona office in Spain.

Key Points: 
  • NEW YORK, March 20, 2023 /PRNewswire/ -- Veriff , a global identity verification provider, today announced that Hubert Behaghel has joined the company as Vice President of Engineering.
  • Hubert Behaghel is based in Veriff's Barcelona office in Spain.
  • Prior to joining Veriff, Behaghel was Typeform's first-ever VP of Engineering, where he oversaw a streamlined expansion of the company's engineering team, grew its global presence and introduced a range of new functions while reducing expenses.
  • It's important to me as I want to help the Veriff Engineering community find its voice, both internally and externally."

VideoAmp Appoints Jenny Wall Chief Marketing Officer

Retrieved on: 
Thursday, March 9, 2023
Technology, Entertainment, Marketing, Advertising, Communications, Software, Other Entertainment, TV and Radio, Data Management, SVOD, Spotify, TelevisaUnivision, NBCU, Wall, HBO, CMOS, Plague, Hulu, Gimlet, Human, CMO, Warner Bros. Discovery, OTT, Nordic, FOX, Nickelodeon, Sales, Video game, Paramount, Netflix

Advertising platform, VideoAmp, today announced Jenny Wall as their Chief Marketing Officer, a newly created role for the company.

Key Points: 
  • Advertising platform, VideoAmp, today announced Jenny Wall as their Chief Marketing Officer, a newly created role for the company.
  • Wall will oversee brand and marketing strategy, accelerating VideoAmp’s mission to increase the value of advertising by redefining the way advertising is valued, bought and sold.
  • With a proven track record of pairing data-driven performance marketing with genuine storytelling, Wall is uniquely positioned to take VideoAmp’s brand and mission into its next chapter.
  • Having a platform that acts as a one stop shop for making data driven decisions, whether for planning, measurement or optimization, is a game changer,” said Jenny Wall, CMO, VideoAmp.

New Army brand redefines 'Be All You Can Be' for a new generation

Retrieved on: 
Wednesday, March 8, 2023
Dream, NBCU, Universal Pictures, Universal Parks & Resorts, Ecosystem, Critics' Choice Award, NBCUniversal, NBC, Complex, Ant-Man and the Wasp: Quantumania, Partnership, Television, Slogans of the United States Army, IGN, NCAA Division I men's basketball tournament, National Press Club (United States), United States Department of the Army, Photography, Army, NCAA, Press club, Film industry, Tourism

WASHINGTON, March 8, 2023 /PRNewswire/ -- For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to "Be All You Can Be" for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves. 

Key Points: 
  • Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt.
  • The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves.
  • We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve."
  • The brand transformation was a multiyear, research-based process designed to reflect today's Army accurately and authentically, while addressing the needs of a new generation.

PARIS HILTON, GEETANJALI DHILLON, AND SABRINA KAY JOIN MUUS COLLECTIVE'S ADVISORY BOARD OF DISTINGUISHED WOMEN EXECUTIVES

Retrieved on: 
Thursday, March 2, 2023
Bottega Veneta, Woman, Veteran, Partnership, Glu Mobile, NBCU, SVP, AMC, Sony, Marketing, Entrepreneurship, Electronic Arts, Internet, AMC Networks, CMO, Microsoft, Central Waqf Council, Culture, Activision, Netflix, The Sims 2, Official, The Sims Mobile, DEI, J.Crew, LOS, Video game, Management, Creative industries, Muus

LOS ANGELES, March 2, 2023 /PRNewswire/ -- Muus Collective, Inc. ("Muus"), an entertainment studio creating experiences that span mobile games and digital collectibles, announced today the expansion of its Board of Advisors, welcoming experts from the worlds of web3, entertainment and philanthropy. Three prominent leaders will join the board, Paris Hilton, CEO of 11:11 Media, entrepreneur, investor, and women's and children's rights advocate, Geetanjali Dhillon, marketing strategist for global entertainment companies, including Sony, Netflix, NBCU, AMC Networks, brand and growth advisor, and passionate DEI advocate, and Sabrina Kay, CEO of Fremont Private Investments, Strategic Partner at VSS Capital Partners, former CEO of five exited companies and notable philanthropist. They will join Mich Mathews-Spradlin, former CMO and SVP of Marketing at Microsoft, and Felicia Day, actor, producer, writer, streamer and well-known gamer, who already sit on the board.

Key Points: 
  • Paris Hilton, Geetanjali Dhillon, Sabrina Kay, Mich Mathews-Spradlin and Felicia Day make up Muus Collective's Board of Advisors.
  • They will join Mich Mathews-Spradlin , former CMO and SVP of Marketing at Microsoft, and Felicia Day , actor, producer, writer, streamer and well-known gamer, who already sit on the board.
  • "We are thrilled to bring together this group of accomplished, talented and insightful professionals as our Board of Advisors," said Amber Bezahler, Co-Founder and CEO of Muus.
  • Emily Wang, partner to Griffin Gaming Partners and member of Muus' Board of Directors noted, "Paris, Mich, Geetanjali, Felicia and Sabrina are powerhouses with complementary expertise in web3 innovation, marketing, content creation and entertainment.