NBCU

OUTFRONT MEDIA CONDUCTS A SERIES OF GROUND-BREAKING THOUGHT-LEADERSHIP PANELS FEATURING INDUSTRY LEADERS, INNOVATORS & STRATEGISTS

Retrieved on: 
Thursday, June 16, 2022

NEW YORK, June 16, 2022 /PRNewswire/ -- OUTFRONT Media, one of the largest out-of-home media (OOH) companies in the U.S., is taking the Cannes Lions by storm with a significant presence at the vaunted annual festival. Partnering with Branded Cities, Everyrealm, Ocean, and Vistar Media, further solidifies OUTFRONT in the new omni-channel world, with global OOH, creative, programmatic, and metaverse leaders in the industry.

Key Points: 
  • Partnering with Branded Cities, Everyrealm, Ocean, and Vistar Media, further solidifies OUTFRONT in the new omni-channel world, with global OOH, creative, programmatic, and metaverse leaders in the industry.
  • For nearly 70-years the Cannes Lions brings together the global creative communications industry for its one-of-a-kind event to learn, network, and celebrate.
  • We strategically partnered with Branded Cities, Everyrealm, Ocean, and Vistar Media to mirror the new omnichannel approach to media, from IRL to Web3.
  • We have an exceptional line of superb panels, speakers and relaxed events including the OUTFRONT swim club".

Gray Television Announces New Developments at Assembly Atlanta

Retrieved on: 
Wednesday, June 1, 2022

In 2021, Gray assembled the real estate that today comprises Assembly Atlanta.

Key Points: 
  • In 2021, Gray assembled the real estate that today comprises Assembly Atlanta.
  • Last year, Gray retained Atlanta-based The Gipson Company as the developer and construction manager and JLL as the strategic advisor for Assembly Atlanta.
  • The signature component of the Assembly Atlanta development is the 43-acre Assembly Studios complex featuring soundstages, production offices, warehouse and mill buildings, studio bungalows, event space, and a parking deck.
  • Gray anticipates selling and leasing various parcels to third parties to construct and operate the retail, residential, office, and other amenities within the Assembly Atlanta complex outside of Assembly Studios.

RYFF PARTNERS WITH REACHTV

Retrieved on: 
Thursday, May 26, 2022

LOS ANGELES, May 26, 2022 /PRNewswire/ -- Brands now have a new efficient, effective way to get in front of an entirely new audience. Today, virtual product placement innovator Ryff announces its new partnership with ReachTV, the nation's largest airport television network that operates more than 2,500 screens at 90 airports.

Key Points: 
  • Today, virtual product placement innovator Ryff announces its new partnership with ReachTV , the nation's largest airport television network that operates more than 2,500 screens at 90 airports.
  • "We are thrilled to combine forces with ReachTV, effectively adding 40+ million dedicated viewers to expand our advertising offerings in a thoughtful, nuanced way," said Ryff Chief Executive Officer and Founder, Roy Taylor.
  • This partnership will give Ryff access to ReachTV's complete library of content, and allow Ryff to mutually sell to brands for product placement spots and ultimately build the bridge between high quality content and innovative brands.
  • "We care deeply about the viewer's experience, and our travelers have unique content needs and habits that align well with what Ryff brings to to ReachTV across our entire network," said ReachTV CEO and founder Lynnwood Bibbens, "That's why we are so enthusiastic about Ryff's leading-edge strategies and tech.

Conviva Announces Streaming Audience Measurement Standard Leveraging Comprehensive, Continuous, Census-level Technology

Retrieved on: 
Monday, May 16, 2022

Conviva , the Continuous Measurement Analytics platform for streaming media, today announces it will unveil a streaming audience measurement standard to be released for general availability at CES 2023.

Key Points: 
  • Conviva , the Continuous Measurement Analytics platform for streaming media, today announces it will unveil a streaming audience measurement standard to be released for general availability at CES 2023.
  • Audience measurement represents the streaming industrys biggest opportunity and Convivas technology definitively unlocks its potential, comments Keith Zubchevich, CEO of Conviva.
  • NBCUniversal recently announced Conviva as its first streaming measurement partner after highly successful cross platform measurement pilots for the Super Bowl and Winter Olympics in partnership with iSpot.
  • On the heels of these enormously successful audience measurement tests and the NBCU certification of Conviva as their streaming audience measurement partner, Conviva is bringing together top streaming company executives in Miami, June 6-8, 2022.

Former 20-Year Taco Bell Media Executive Juliet Corsinita Takes on Head of Video Investment Role for Camelot

Retrieved on: 
Monday, May 16, 2022

With more than 25 years of experience in client- and agency-side media and marketing, lauded executive Juliet Corsinita takes on first-ever Head of Video Investment role for Dallas-based agency Camelot Strategic Marketing & Media .

Key Points: 
  • With more than 25 years of experience in client- and agency-side media and marketing, lauded executive Juliet Corsinita takes on first-ever Head of Video Investment role for Dallas-based agency Camelot Strategic Marketing & Media .
  • View the full release here: https://www.businesswire.com/news/home/20220516005771/en/
    Juliet Corsinita, Head of Video Investment, Camelot Strategic Marketing & Media (Photo: Business Wire)
    Now, as Head of Video Investment, Corsinitas role is strategically leading the agencys clients through the ever-growing maze of screen-agnostic, premium video.
  • We are committed to breaking down the walls between linear and digital video to reach our clients audiences wherever they are, says Ben Cooper, President of Camelot.
  • Juliets incredible media industry experience, innovative partnership strategies and deep understanding of the evolving screen-agnostic video space is unparalleled.

IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers

Retrieved on: 
Thursday, April 28, 2022

Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.

Key Points: 
  • Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
  • This will enhance CPG brand advertisers ability to understand the effectiveness of their campaigns on the TikTok platform and help them budget, plan and optimize their marketing and media spend.
  • Its exciting to bring together one of the fastest growing marketing and advertising platforms in TikTok and a measurement leader with IRI, said Jennifer Pelino, executive vice president of Global Media Solutions at IRI.
  • "We are thrilled to be furthering our measurement journey globally, said Jorge Ruiz, global head of Marketing Science at TikTok.

VCC Granted Patents by European Union, Japan, South Korea, Canada, Australia, and Israel for Its Caller Queue System

Retrieved on: 
Thursday, April 14, 2022

PALISADES, N.Y., April 14, 2022 /PRNewswire-PRWeb/ -- VCC (The Video Call Center), an innovator in the remote production space, is announcing that it has significantly expanded its patent portfolio. VCC has been issued patents in the European Union (#3446445), Japan (#7023274), and South Korea (#2360662) for its Caller Queue process and system. The patent has further been allowed in Canada, Australia, and Israel. The new patent grants increase VCC's patent portfolio to twelve. VCC also has three allowed patents and an additional 10 patents pending worldwide.

Key Points: 
  • VCC has been issued patents in the European Union (#3446445), Japan (#7023274), and South Korea (#2360662) for its Caller Queue process and system.
  • VCC also has three allowed patents and an additional 10 patents pending worldwide.
  • In addition to the new patents, the VCC portfolio also includes:
    US Patent 10,904,386, granted in January 2021, covers the VCC's Caller Queue process.
  • US Patent 9,654,731, granted in May 2017, expands coverage of the VCC's unique system for creating video caller-based television.

Comcast’s Effectv Taps Comscore for Local TV Measurement Currency

Retrieved on: 
Tuesday, April 12, 2022

Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting and evaluating media across platforms, and Effectv , the advertising sales division of Comcast Cable, announced today that Effectv will be using Comscores local TV measurement solution as a new form of currency.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting and evaluating media across platforms, and Effectv , the advertising sales division of Comcast Cable, announced today that Effectv will be using Comscores local TV measurement solution as a new form of currency.
  • Effectv will use Comscores audience impression-based measurement product with local advertising clients to deliver an advanced industry measurement solution for marketers.
  • Comscores expanded collaboration with Effectv follows its 2020 agreement with Comcast to integrate de-identified Comcast viewing data into its local and national measurement services.
  • We are looking forward to working with Effectv to enable advertisers to use Comscores local TV measurement as currency to deliver that enhanced campaign reporting.

STAGWELL'S (STGW) INK APPOINTS ELIAS MANNEH CHIEF PARTNERSHIP OFFICER AND ANNOUNCES A REACHTV-SPORT 24 DEAL FOR LIVE TV SPORTS

Retrieved on: 
Thursday, April 7, 2022

MIAMI, April 7, 2022 /PRNewswire/ --Ink, the world's leading travel content and media sales agency, has announced that Elias Manneh has been appointed as their new Chief Partnership Officer.

Key Points: 
  • MIAMI, April 7, 2022 /PRNewswire/ --Ink, the world's leading travel content and media sales agency, has announced that Elias Manneh has been appointed as their new Chief Partnership Officer.
  • Elias combines his creative passion with data driven insights to produce truly innovative and strategic recommendations for our partners."
  • In other INK news, subsidiary reachTV announced a new live TV partnership with Sport 24, the IMG-owned live sports channel for the inflight and in-ship industry.
  • The new partnership comes on the heels ofreachTV's move into live sports, highlighted by their multi-year licensing agreement with the NFL.

FS1 Taps The VCC--The Video Call Center--for Third Consecutive Year to Corral Live Remote Guests for 'The Herd with Colin Cowherd'

Retrieved on: 
Tuesday, March 22, 2022

In particular, FS1 relies on VCC Caller Cloud a white-glove service for bringing live guests to air from anywhere in the world for the daily studio show 'The Herd with Colin Cowherd'.

Key Points: 
  • In particular, FS1 relies on VCC Caller Cloud a white-glove service for bringing live guests to air from anywhere in the world for the daily studio show 'The Herd with Colin Cowherd'.
  • VCC's Caller Cloud solution is a complete solution that combines patented technologies and the support of expert video call producers to add live remote contribution to live television production.
  • VCC CEO Larry Thaler said, "Today's live studio shows need both speed and quality when it comes to connecting with live guests.
  • To experience the VCC in action, watch 'The Herd with Colin Cowherd' on FS1, Monday-Friday from 12:00 to 3:00 PM ET Eastern.