PureWow

OUTFRONT Celebrates Women's History Month with Ad Age Partnership and Special MOMENTS Series

Retrieved on: 
Tuesday, March 5, 2024

With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to shine a spotlight on the contributions of women throughout history and in contemporary society.

Key Points: 
  • With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to shine a spotlight on the contributions of women throughout history and in contemporary society.
  • Building upon its Black History Month partnership, OUTFRONT is again teaming up with Ad Age to celebrate Women's History Month.
  • In addition, this month, Moments by OUTFRONT, OUTFRONT's content and publisher platform, celebrates Women's History Month with curated content now visible on OUTFRONT's transit media, reaching millions of commuters daily.
  • "After two successful years working with Ad Age on Black History Month initiatives, I am thrilled to extend our partnership into Women's History Month," said Liz Rave, Vice President, Marketing at OUTFRONT.

Urovant Sciences® Announces Partnership with Thinx Inc. to Help Americans with Overactive Bladder This Travel Season

Retrieved on: 
Monday, November 14, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20221114005347/en/
    Urovant Sciences Announces Partnership with Thinx Inc. to Help Americans with Overactive Bladder This Travel Season (Graphic: Business Wire)
    November is Bladder Health Awareness Month and its also the start of holiday and winter travel.
  • To help people learn more about OAB and ways to manage symptoms, a free travel kit is available on TimeToGo.com.
  • Overactive bladder (OAB) is a clinical condition that occurs when the bladder muscle contracts involuntarily.
  • UROVANT, UROVANT SCIENCES, the UROVANT SCIENCES logo are trademarks of Urovant Sciences GmbH, registered in the U.S. and in other countries.

KISS Products Launches New Beauty-Focused Platform to Inspire & Empower

Retrieved on: 
Wednesday, October 26, 2022

Coverage includes all products, all brands across beauty, to meet the needs of today's discerning and diverse beauty consumer.

Key Points: 
  • Coverage includes all products, all brands across beauty, to meet the needs of today's discerning and diverse beauty consumer.
  • KISS is a global leader in professional quality beauty products and treatments, with iconic brands sold in over 100 countries worldwide.
  • Prior to joining KISS, Janene was BELLA Magazine's Beauty Director, where she oversaw beauty content across print and digital for 11 years.
  • "As a global beauty leader, the launch of BEAUTIFY.TIPS is a perfect new venture for KISS Products.

GALLERY MEDIA GROUP AND COGENT WORLD INTRODUCE EXPERIENTIAL SPACE, HOUSE OF WOW

Retrieved on: 
Tuesday, October 11, 2022

NEW YORK, Oct. 11, 2022 /PRNewswire/ -- Gallery Media Group's women's lifestyle brand PureWow alongside Cogent World today announced their new experiential space, House of Wow. To be unveiled next month in New York City, the space will provide opportunities to discover, learn, and elevate the everyday.

Key Points: 
  • Bringing the beloved PureWow brand to life, House of Wow will be unveiled this fall with IRL original programming, events, and activations
    NEW YORK, Oct. 11, 2022 /PRNewswire/ -- Gallery Media Group's women's lifestyle brand PureWow alongside Cogent World today announced their new experiential space, House of Wow.
  • "Partnering with Gallery Media Group to execute their vision of one-of-a-kind experiences is a dream project for our agency" said Mark Zablow, CEO of Cogent World.
  • House of Wow is the first in-real-life activation from PureWow of this scale and will run from October-December of 2022.
  • It builds on previous activations from Gallery Media Group including ONE37pm's Clubhouse, and PureWow's annual Hamptons event.

iHeartMedia New York To Launch Awareness Campaign Addressing City’s Black Maternal Mortality Crisis

Retrieved on: 
Thursday, October 6, 2022

iHeartMedia New York announced today the launch of a new multi-platform initiative to bring attention to the citys Black maternal mortality crisis.

Key Points: 
  • iHeartMedia New York announced today the launch of a new multi-platform initiative to bring attention to the citys Black maternal mortality crisis.
  • In addition, the iHeart New York team will be present at community events throughout the five boroughs promoting the MEternal campaign.
  • According to the CDC, Black women are three times more likely to die from a pregnancy-related cause than white women, said Bernie Weiss, President of iHeartMedia New York.
  • iHeartMedia New York owns and operates WHTZ-FM, WKTU-FM, WAXQ-FM, WWPR-FM, WLTW-FM, WOR-AM, and WWRL-AM and is part of iHeartMedia.

Thinx Introduces Thinx Teens™

Retrieved on: 
Tuesday, July 19, 2022

NEW YORK, July 19, 2022 /PRNewswire/ -- Thinx Inc., the leading period underwear brand, is making awkward period moments a thing of the past with the launch of Thinx Teens™. The new line of reusable and sustainable period panties with built-in leak protection will be available for as low as $16, a lower price than its predecessor, Thinx BTWN. With the new, lower price, Thinx Teens is one of the most affordable reusable period products for new menstruators. Thinx Teens is now available online at thinx.com. Later this year, Thinx Teens will also be available online at Target.com and Walmart.com.  

Key Points: 
  • With the new, lower price, Thinx Teens is one of the most affordable reusable period products for new menstruators.
  • Later this year, Thinx Teens will also be available online at Target.com and Walmart.com.
  • Thinx is launching Thinx Teens with a television and online advertisement, "Saved by Sister," directed by award-winning actor, director, producer and screenwriter, Pamela Adlon.
  • Together, Thinx, Thinx Teens, Thinx For All, and Speax by Thinx is on a mission to be the most innovative leader at bringing sustainable and comfortable menstruation and incontinence products to market.

21 Holdings LLC Chooses BrandMuscle’s Brand Management to Expand U.S. Market for SLIQ Spirited Ice

Retrieved on: 
Tuesday, June 21, 2022

CHICAGO, June 21, 2022 (GLOBE NEWSWIRE) -- 21 Holdings LLC, a subsidiary of The Jel Sert Company, the leading freezer pop manufacturer for the last half-century, and the producer of SLIQ Spirited Ice, has chosen BrandMuscle for their brand management and print POS needs.

Key Points: 
  • CHICAGO, June 21, 2022 (GLOBE NEWSWIRE) -- 21 Holdings LLC, a subsidiary of The Jel Sert Company, the leading freezer pop manufacturer for the last half-century, and the producer of SLIQ Spirited Ice, has chosen BrandMuscle for their brand management and print POS needs.
  • BrandMuscles brand management capabilities will save distributor reps time, money, and materials, increasing speed-to-market and brand awareness, while 21 Holdings expands the presence of its SLIQ Spirited Ice frozen cocktail brand in grocery and liquor stores.
  • Packaged in portion-controlled and portable, recyclable tubes, SLIQ Spirited Ice offers a variety of flavors available in vodka, agave, rum, and whiskey-based packs.
  • As a priority in 2022, 21 Holdings is focused on off-premise promotion, expanding the distribution of SLIQ Spirited Ices core variety packs in local markets.

Thinx, Inc. Names Meghan Davis as New CEO

Retrieved on: 
Tuesday, May 24, 2022

NEW YORK, May 24, 2022 /PRNewswire/ -- Thinx, Inc, an industry disruptor and leader in the reusable period and incontinence underwear category, today announced the appointment of Meghan Davis as Chief Executive Officer after Maria Molland decided to step down to spend time with her young children. Davis joins Thinx with more than 20 years of experience leading healthcare and beauty businesses across multiple geographies, cultures, and demographics.

Key Points: 
  • Davis joins Thinx with more than 20 years of experience leading healthcare and beauty businesses across multiple geographies, cultures, and demographics.
  • We are thrilled to bring in a leader of Meghan's caliber and experience to oversee this business.
  • In her most recent role, Davis led her team through the COVID pandemic while delivering strong sales, increased market share, and profitability.
  • "Thinx is a brand that I have admired for revolutionizing the feminine care industry, confronting stigmas, and fighting for access to period products," said Davis.

Thinx Launches "Moist Panties" Campaign and Expands Thinx air™ Collection

Retrieved on: 
Thursday, May 12, 2022

NEW YORK, May 12, 2022 /PRNewswire/ -- Leading period underwear brand, Thinx, announced today that the brand is behind the mysterious "Moist Panties'' campaign aimed at ridding the world of 'moist panties' figuratively and literally, once and for all. To answer this call, Thinx has recently expanded its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days on your period and off. The collection now features two new colors, the neutral Sand and Dusk, in addition to Electrolight, Superberry, and Black in Hiphugger and Bikini.

Key Points: 
  • To answer this call, Thinx has recently expanded its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days on your period and off.
  • The collection now features two new colors, the neutral Sand and Dusk, in addition to Electrolight, Superberry, and Black in Hiphugger and Bikini.
  • Known for its bold marketing campaigns and disruptive multi-channel content focused on destigmatizing period care, "Moist Panties" is the latest innovative campaign launched by Thinx.
  • Together, Thinx, Thinx (BTWN), Thinx for All, and Speax by Thinx is on a mission to be the most innovative leader at bringing sustainable and comfortable menstruation and incontinence products to market.

Ready-To-Freeze Cocktail Brand SLIQ Spirited Ice Unveils New Premium Whiskey Pops Just in Time for Summer

Retrieved on: 
Tuesday, May 3, 2022

CHICAGO, May 3, 2022 /PRNewswire/ -- SLIQ Spirited Ice, a premium frozen cocktail pop launched by 21 Holdings LLC, a subsidiary of the world's leading freezer pop manufacturer, The Jel Sert Company, announced today the launch of its newest variety pack offering, Whiskey, as well as the launch of its new e-commerce website, which brings the brand's products to audiences in 25 states nationwide. Designed to be enjoyed alongside friends and family to enhance life's special moments, this unique twist on a whiskey cocktail offers a refreshing way for anyone to cool off in the warm weather. Consumers can enjoy the Whiskey frozen cocktails year round and can shop on SLIQ's new website beginning today.

Key Points: 
  • Consumers can enjoy the Whiskey frozen cocktails year round and can shop on SLIQ's new website beginning today.
  • "When we launched with Rum, Agave, and Vodka packs in 2021, we always knew Whiskey would be our first new addition to the product lineup," said Gavin Wegner, Senior Brand Manager for SLIQ Spirited Ice.
  • SLIQ Spirited Ice is the fastest-growing premium frozen cocktail brand that delivers unmatched variety, taste, and innovation to inspire good times only.
  • Packaged in a portion-controlled & conveniently portable tube that is recyclable through TerraCycle, SLIQ Spirited Ice only incorporates ingredients that are gluten-free, vegan and kosher.