Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere
The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
- The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
- Global demand for premium Asian content continued to grow substantially, with 1.4B active unique users worldwide consuming almost 14B hours of Asian content in 2023, equivalent to a global average of 9.9 hours per user.
- Asian content also drove significant viewership and acquisition in APAC, with Korean, Anime and Chinese content coming up tops.
- Fu also added that AI was unstoppable and would bring changes to all aspects of production and broadcasting trends in the content industry.