Doritos

DORITOS® AFTER DARK™ DELIVERS LATE-NIGHT DINING AND ENTERTAINMENT AT SXSW® WITH DJ PEE .WEE AKA ANDERSON .PAAK AT BILLBOARD HOUSE

Retrieved on: 
Thursday, March 9, 2023
Dark, Washington Avenue Historic District, BBQ, Night, Music, SXSW, Pulse, Biting, Billboard, South Indian International Movie Awards, Partnership, Food, Tracker, Congress, Waterloo Park, TRY, Triangle, Nightclub, Doritos

PLANO, Texas, March 9, 2023 /PRNewswire/ -- Doritos® is bringing Doritos After Dark, its recently piloted ghost kitchen menu, to SXSW for one night only, taking late-night bites to ANOTHER LEVEL® at an exclusive experience in partnership with Billboard.

Key Points: 
  • Doritos® will celebrate at The Billboard House on Thursday, March 16 at 800 Congress from 10:30 p.m. – 1:30 a.m.
  • Fans can enter the sweepstakes by using the exclusive Doritos® Triangle Tracker AR Lens developed by Snapchat and scanning the installation.
  • Ahead of the late-night experience, Doritos® will sponsor Billboard Presents THE STAGE at SXSW®️ at the Moody Amphitheatre at Waterloo Park.
  • Fans can stop by the Doritos®️ Dip Snack Bar to taste new Doritos®️ Cool Ranch®️ Jalapeno dip, Doritos®️ Spicy Nacho dip and Doritos®️ Sweet & Tangy BBQ chips.

BLOCKv and SmartMedia Technologies form SmartNFT™ Association, dedicated to utility, community and experience-driven NFT 2.0 protocols

Retrieved on: 
Thursday, March 2, 2023
BLOCKv, Tether, SMT, SmartMedia, Non-fungible token, Protocol, Reward, Axe, American Express, Fortune Global 500, Ecosystem, Linux, NBA, Doritos, VISA, NFT, Accenture, PepsiCo, Moebius, Cryptocurrency, Vodafone, Web3, Unilever

DENVER, March 2, 2023 /PRNewswire/ -- Leading NFT platform BLOCKv and SmartMedia Technologies (SMT), the enterprise Web3 engagement platform the future is being built on, announced today the formation of the SmartNFT™ Association - a Swiss based non-profit focused on supercharging the utility of tokens and Web3 projects through the proliferation of its blockchain-agnostic SmartNFT™ protocol. The protocol, which was built by BLOCKv, leverages Web3 technology to drive engagement and utility and is already employed by a wealth of Fortune Global 500 companies, including Unilever, PepsiCo and Vodafone as an industry standard for enterprise web3 solutions.

Key Points: 
  • SmartMedia Technologies and BLOCKv are launching the SmartNFT™ Association to further secure the future of the world's leading NFT standards and protocol.
  • The initial members of the board will be Tether and BLOCKv Co-founder Reeve Collins, SmartMedia Technologies CEO Tyler Moebius and BLOCKv Co-founder Lukas Fluri.
  • "Our vision at SMT is to make Web3 easy, safe and open for both creators and enterprise," said SmartMedia Technologies CEO Tyler Moebius.
  • SmartMedia Technologies is also a founding member of the Linux OpenWallet Foundation alongside many of its partners Accenture, American Express and VISA.

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights, and Thought Leadership

Retrieved on: 
Monday, February 27, 2023
Marketing, Advertising, Communications, Technology, Audio, Video, Software, Artificial Intelligence, Human, NA, Digital marketing, Social media, Creative director, Veritone, NPR, ROI, Human voice, SMB, Digital, Doritos, Television, SVP, Music, Spotify, Mobile phone, Telecommunications, Tissue paper, Tostitos

Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising.

Key Points: 
  • Nearly 300 audio and podcast advertising influencers – including major brands, agencies and publishers – met on February 15 in New York City for Veritonic’s second annual Audio Intelligence Summit, to dive deep into key advancements and technologies in audio advertising.
  • The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI.
  • Television and digital advertising are effective but the intimacy that on-brand audio and podcasts brings is unmatched and delivers a stronger, more immediate brand lift,” she said.
  • Additional panelists at the summit included:
    Idil Cakim, SVP, Head of Research and Insights, Audacy
    Adam Pleiman, Brand Sonic Strategist and Creative Director, Gwynne Sound

Analysis of Receipt Data Shows the Super Bowl Can Have a Significant Impact on Sales and Consumer Behaviors

Retrieved on: 
Tuesday, February 21, 2023
Retail, Data Management, Football, Technology, Marketing, Advertising, Communications, Professional Services, Sports, Artificial Intelligence, Wine & Spirits, Supermarket, Software, Food, Beverage, Data Analytics, Anheuser-Busch brands, Super Bowl, Artificial intelligence, CPG, French's, Organization, Hellman, SKU, Coca-Cola Life, Lay's, AB InBev, Pepsi, Bowl game, Image, PepsiCo, Tax, Budweiser, Consumer, Bookkeeping, Heinz, Doritos

This latest installment of Veryfi Insights used shopper receipt data to identify factors that contribute to the success of snack brands during the Super Bowl, and what strategies brands can employ to improve their sales in the future.

Key Points: 
  • This latest installment of Veryfi Insights used shopper receipt data to identify factors that contribute to the success of snack brands during the Super Bowl, and what strategies brands can employ to improve their sales in the future.
  • “Veryfi's analysis of supermarket shopper receipts in the week leading up to the Super Bowl is a powerful demonstration of the potential of cross-basket analytics in understanding consumer behavior,” said Ernest Semerda, co-founder and CEO, Veryfi.
  • In the chip category, PepsiCo's Lays and Doritos brands emerged as clear leaders, indicating the popularity of salty snacks during the Super Bowl.
  • It helps transform unstructured documents into structured data – tapping into data that was previously unavailable for analysis.

BREAKING DOWN THE BIG GAME'S COMMERCIALS: SOOTHRBOWL SUNDAY SCORES THE "GAME WITHIN THE GAME"

Retrieved on: 
Tuesday, February 14, 2023
DraftKings, Miller Lite, Anheuser-Busch brands, Blue, Faith Popcorn, Risk, Security, Rémy Martin, M&M, Character, Planter, Light, Self-image, Empathy, Emotion, Heineken, Pringles, Molson Coors, Bad, Culture, Big Game, Breaking Bad, Michelob Ultra Arena, Male, WHO, Triangle, Blue moon, Roasting, FanDuel, Map, Good, Adam Driver, Doritos, Ugly, Coors Light, Mayo, Wellness, Observation, Community, Candy, Entertainment, Retail, Film industry, Confidence

Did the ads during The Big Game truly connect with their intended audiences?

Key Points: 
  • Did the ads during The Big Game truly connect with their intended audiences?
  • The trio evaluated ads across five key brand areas: BATTLE OF THE LIGHT BEERS (Michelob Ultra vs.
  • Each ref answered the ultimate question: Did the ads connect with their intended audiences meaningfully?
  • Serena Williams fared far better in the Booze-a-Palooza category (soothscale elements of Self-Image, Confidence and Expression) with Remy-Martin's first big ad campaign.

WOMEN'S FOOTBALL ALLIANCE HIJACKS THIS YEAR'S BIG GAME WITH NEW #GIVESUSASECOND CAMPAIGN

Retrieved on: 
Monday, February 13, 2023
Tennessee Titans, Avocado, Organization, Running, Woman, 1993–94 WFA National League Premier Division, Attention, WFA, Cleveland Browns, Athlete, Football, Sport, NFL, Female, Football Alliance, Doritos, Women's Football Alliance, Research, Advertising, Social media, Washington Commanders, Squarespace

During last night's game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: "give us a second".

Key Points: 
  • During last night's game, the biggest advertising spectacle in the nation, WFA posed a simple ask to all the major advertising brands: "give us a second".
  • "We wanted to gain awareness for women's football and garner some love from the big brands spending millions to advertise at the Big Game.
  • For a fraction of cost, they could have a big impact by advertising with WFA."
  • The campaign kicked off during yesterday's game with a short tweet:
    $233,333 - the average cost of every commercial second in tonight's big game.

Google Pixel wins at the 2023 Kellogg School Super Bowl Advertising Review

Retrieved on: 
Monday, February 13, 2023
DraftKings, Jeep, Life, Budweiser, Faith Popcorn, T-Mobile, Anheuser-Busch brands, Attention, M&M, Northwestern University, Anheuser-Busch, Sandy, Doja Cat, Kellogg School, Clueless, Netflix, Pixel, Bowl game, Super Bowl, Kia, Rakuten, Pepsi Zero Sugar, Squarespace, Blue moon, Ram Trucks, EV, Doritos, Molson Coors, Marketing, Coors Light, Calkins, GM, SVKM's NMIMS, Television, Heineken, Zoolander

EVANSTON, Ill., Feb. 12, 2023 /PRNewswire/ -- Google Pixel is the big winner in strategic ad rankings with their #FixedOnPixel spot in the 19th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Doritos and Kia, with T-Mobile, in particular, averaging a top rating based on both of their ad spots. Not all advertisers had a winning night, including Rémy Martin and M&M's, which received low grades during this year's Super Bowl.

Key Points: 
  • EVANSTON, Ill., Feb. 12, 2023 /PRNewswire/ -- Google Pixel is the big winner in strategic ad rankings with their #FixedOnPixel spot in the 19th consecutive Kellogg School Super Bowl Advertising Review .
  • Not all advertisers had a winning night, including Rémy Martin and M&M's, which received low grades during this year's Super Bowl.
  • The Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots.
  • To learn more about the Kellogg School Super Bowl Advertising Review, visit https://www.kellogg.northwestern.edu/news-events/super-bowl.aspx .

DORITOS® UNITES TRIO OF MUSIC SUPERSTARS TO 'TRY ANOTHER ANGLE' AT SUPER BOWL LVII

Retrieved on: 
Wednesday, February 8, 2023
Cream, Frito-Lay, Popcorn Khao! Mast Ho Jao, Music, Ice cream van, Triangle Studios, Capcom's MVP Football, Biting, Advertising, Bowl game, Friends, Super Bowl, Tostitos, TRY, Cheetos, NFL, Movement, Lunch, Cassette tape, Entertainment, Metaverse, Clonazepam, Decentraland, Doritos

PLANO, Texas, Feb. 8, 2023 /PRNewswire/ -- Doritos is embracing the triangle – the shape and the underappreciated musical instrument – in its Super Bowl return, encouraging fans to TRY ANOTHER ANGLE. The TV commercial, released today, spotlights Harlow struggling to find originality for his next track. Drawing inspiration from the shape of his favorite snack – Doritos Sweet & Tangy BBQ – Jack transforms his music with the mesmerizing tune of a triangle instrument and effectively turns the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.

Key Points: 
  • "Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad."
  • Bringing fans into the Super Bowl experience like never before, Doritos has selected Angie Yadao-Payad from Hawaii through its TikTok challenge, #DoritosTriangleTryout, to appear in the ad as well.
  • "Doritos always has the most entertaining and fun Super Bowl commercials, so to become a part of this year's spot through Doritos' TikTok challenge is unreal!"
  • In addition to the in-game advertisement from Doritos, Frito-Lay has a second Super Bowl spot from PopCorners® called " Breaking Good ."

LEADING BOUTIQUE ENTERTAINMENT FIRM DANIEL HOFF AGENCY EXPANDS INTO THE HOLLYWOOD OF THE SOUTH WITH OPENING OF ATLANTA OFFICE

Retrieved on: 
Monday, February 6, 2023
Kinky boots, HBO Max, The Kite Runner, Budweiser, Taco Bell, Music Man, Visa, NBC, Mastercard, Harry Potter, Target, ITV, T-Mobile, Lionsgate, Notebook, Netflix, CBS, CW, Paradise Square, MJ, Tony Award for Best Featured Actress in a Play, Doritos, Sephora, Verizon Communications, The Walt Disney Company, A Strange Loop, Growth, The Music Man, The Notebook, Nike, Apple, Friends, Box, Aladdin, Harry Potter and the Cursed Child, BET, State Farm, Television, Film industry, Nightclub, Peafowl, Porsche, Nickelodeon, Showtime, Paramount

As the agency expands its footprint to capitalize on the burgeoning hotbed of production in the South, Daniel Hoff's local agents will bring the personal touch that has defined the agency's growth over the decades and is the firm's hallmark.

Key Points: 
  • As the agency expands its footprint to capitalize on the burgeoning hotbed of production in the South, Daniel Hoff's local agents will bring the personal touch that has defined the agency's growth over the decades and is the firm's hallmark.
  • Now, with the explosive industry investment and growth in the South, planting our roots in Atlanta was an obvious next step for our clients and the agency," said Daniel Hoff, founder of the Daniel Hoff Agency.
  • "Our track record speaks for itself and we can't wait to work closely with the extraordinary and diverse artists who live and work in this vibrant city."
  • Added senior Atlanta-based agents Marta Parrillo and Renee Banks, "We're thrilled with the opportunity to expand our reach and have boots on the ground in this amazing community.

PopCorners® First Super Bowl Campaign Reimagines "Breaking Bad" TV Series to Break Into Something Good™ - the Wholesome Snacking Business

Retrieved on: 
Monday, February 6, 2023
Cream, Frito-Lay, Breaking Bad, Popcorn, Crash the Super Bowl, Into, TVC, Ice cream van, Capcom's MVP Football, Biting, Advertising, Bowl game, Super Bowl, Sport, Family, TRY, Cheetos, NFL, Doritos, Lunch, Television, Film industry, Tea, Video game, Fast food

PLANO, Texas, Feb. 6, 2023 /PRNewswire/ -- PopCorners® Popped-Corn Snack's first Super Bowl commercial revives the most critically acclaimed television show of all time, "Breaking Bad," 10 years after its beloved characters left the airwaves.

Key Points: 
  • Inspired by the original "Breaking Bad" storyline, the spot reimagines iconic scenes and incorporates series elements sure to excite superfans, including original set pieces, like the infamous RV and Tuco's wardrobe.
  • "PopCorners' desire to create a genuine extension of the franchise and a campaign that would really excite 'Breaking Bad' fans is what brought us back for this Super Bowl commercial," said Cranston.
  • "Breaking Good" will premiere on TV during Super Bowl LVII in the first commercial break of the third quarter.
  • In addition to the in-game advertisement from PopCorners, Frito-Lay has a second Super Bowl spot from Doritos®.