GATORADE® LAUNCHES "THE NEXT 90 MINUTES" TO INSPIRE GREATNESS IN ATHLETES AT ALL LEVELS, STARRING LIONEL MESSI, AND FEATURING ROBERTO CARLOS AND ROBERT PIRES
NEW YORK, Nov. 14, 2022 /PRNewswire/ -- Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness, by facing any challenge ahead with confidence. In an exciting hero film, titled "The Next 90 Minutes" starring Messi, Gatorade reinforces that no matter the level of athlete, preparation is the key to confidence on the pitch.
- As a partner to performance, Gatorade encourages all athletes to never settle on their path to greatness.
- Through 'The Next 90 Minutes' we want to inspire future G.O.A.T.s that preparation, dedication and facing challenges head on is what it takes to be the best."
- Messicommented: "Throughout my career, I've learned that success is a result of a combination of factors, but preparation plays a key part.
- Taking the time to prepare your body and mind, and visualize the game ahead is a skill in itself.