Doritos

Doritos® launches a first-of-its-kind fashion drop that you can’t wear

Retrieved on: 
Thursday, June 29, 2023

And just like this new twist on a Canadian classic, Doritos is adding its own spin on a ‘merch drop’ by doing the unexpected … dropping a collection exclusively for NPCs.

Key Points: 
  • And just like this new twist on a Canadian classic, Doritos is adding its own spin on a ‘merch drop’ by doing the unexpected … dropping a collection exclusively for NPCs.
  • Introducing the Doritos x MRKNTN Tangy All Dressed Drop, a limited-edition collab that hits different.
  • The drop takes an unexpected angle that only Doritos can, to give usually unnoticed NPCs a chance to boldly stand out.
  • Get your hands on Doritos Tangy All Dressed flavoured tortilla chips, available now across Canada, for a limited time only.

Superconnector Studios Brings Together Brands, Entertainment and Consumers

Retrieved on: 
Monday, June 12, 2023

LOS ANGELES, June 12, 2023 /PRNewswire/ -- The days of streamers and their subscribers eschewing advertisers, and advertisers eschewing "upper funnel" brand building in favor of performance media, are over. That's why Brand Entertainment pioneers Jae Goodman and John Kaplan are launching Superconnector Studios, which sits at the intersection of brands and entertainment to help both find new ways to reach consumers and drive revenue in a world where ads have never been less popular.

Key Points: 
  • That's why Brand Entertainment pioneers Jae Goodman and John Kaplan are launching Superconnector Studios, which sits at the intersection of brands and entertainment to help both find new ways to reach consumers and drive revenue in a world where ads have never been less popular.
  • Goodman will pair up with his longtime collaborator at Creative Artists Agency (CAA) Marketing, entertainment producer and brand entertainment innovator, John Kaplan.
  • While the two build on their time in agencies, Superconnector Studios will take a different approach.
  • "Our aim now as Superconnector Studios is to help brands, agencies and entertainment entities reinvent their relationships with each other."

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Frito-Lay North America signs on as Tournament Supporter for FIFA Women's World Cup Australia & New Zealand 2023™

Retrieved on: 
Tuesday, May 30, 2023

NEW YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever investment in women's sports.

Key Points: 
  • "We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup," said Steven Williams, CEO, Frito-Lay and Quaker Foods North America.
  • Frito-Lay made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022™.
  • Now, Frito-Lay brands Lay's, Doritos and Cheetos will offer FIFA Women's World Cup-branded packaging just in time for the tournament.
  • "FIFA is delighted to welcome Frito-Lay as a Tournament Supporter for the FIFA Women's World Cup Australia & New Zealand 2023™ - a tournament that promises to drive the women's game to all new highs," said Romy Gai, FIFA's Chief Business Officer.

PepsiCo and UEFA Unveil a Series of Innovative Sustainable Food & Beverage Practices at the 2023 UEFA Champions League Finals

Retrieved on: 
Monday, May 22, 2023

PURCHASE, N.Y., May 22, 2023 /PRNewswire/ -- PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay's, Doritos and Gatorade. At the Women's UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul's Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. 

Key Points: 
  • Thanks to PepsiCo's reuse solutions, this year's UEFA Women's Champions League Final will be the first to implement returnable packaging for food and drinks.
  • All PepsiCo food and beverage packaging supplied at events throughout the finals will be 100% recyclable.
  • "We are honored to play a key role in both the men's and women's UEFA Champion's League Finals.
  • "UEFA is delighted to continue the collaboration with PepsiCo to deploy circular economy practices across these two important Finals.

PepsiCo and UEFA Unveil a Series of Innovative Sustainable Food & Beverage Practices at the 2023 UEFA Champions League Finals

Retrieved on: 
Monday, May 22, 2023

PURCHASE, N.Y., May 22, 2023 /PRNewswire/ -- PepsiCo, in partnership with UEFA (Union of European Football Association), is finding innovative ways to achieve the goal of making UEFA Champions League Finals zero waste to landfill by 2026, through the power of its brands, Pepsi, Lay's, Doritos and Gatorade. At the Women's UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul's Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are implementing circular economy practices centered around the 3Rs (reduce, reuse, recycle), to minimize the impact of football on the environment and drive resource efficiencies. 

Key Points: 
  • Thanks to PepsiCo's reuse solutions, this year's UEFA Women's Champions League Final will be the first to implement returnable packaging for food and drinks.
  • All PepsiCo food and beverage packaging supplied at events throughout the finals will be 100% recyclable.
  • "We are honored to play a key role in both the men's and women's UEFA Champion's League Finals.
  • "UEFA is delighted to continue the collaboration with PepsiCo to deploy circular economy practices across these two important Finals.

Stagwell Network Demonstrates Creative Excellence Across Top Industry Award Shows: Clio, Effie, SABRE, and Webbys

Retrieved on: 
Thursday, May 11, 2023

Nearly all of our PR and communications firms received recognition at the PRovoke North American SABRE Awards this week, with Allison+Partners leading the show as North American Agency of the Year and the #2 Best Large Agency to Work For.

Key Points: 
  • Nearly all of our PR and communications firms received recognition at the PRovoke North American SABRE Awards this week, with Allison+Partners leading the show as North American Agency of the Year and the #2 Best Large Agency to Work For.
  • HUNTER was also named #5 Best Midsize Agency to Work For.
  • The Webbys recognize the "best of the internet" spanning digital experiences, commerce, and content.
  • Winning work from Stagwell included:

Advisory - Accidental ingestion of illegal "copycat" edible cannabis products causing serious harm to children

Retrieved on: 
Wednesday, May 10, 2023

If a retailer is selling edible cannabis products that contain more than 10 milligrams of THC per package, then the retailer is selling illegal cannabis that is unregulated.

Key Points: 
  • If a retailer is selling edible cannabis products that contain more than 10 milligrams of THC per package, then the retailer is selling illegal cannabis that is unregulated.
  • All legal cannabis products have this symbol on them:
    All legal cannabis products will have a yellow box with a health warning message.
  • Illegal products are often packaged with bright, bold colours and are made to look like familiar brands of products that are not cannabis products.
  • The implicated products are illegal cannabis edibles that can cause serious harm when consumed, especially by children or pets.

Papa Johns Teams Up With Doritos® to Create the Best Idea Ever – The New Doritos® Cool Ranch® Papadia

Retrieved on: 
Wednesday, April 26, 2023

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20230426005118/en/
    The new Doritos® Cool Ranch® Papadia, available in chicken, beef and steak.
  • The Doritos® Cool Ranch® Papadia is toasted to perfection and dusted with bold ranch seasoning.
  • Inspired by the ‘piadina’ and introduced to the Papa Johns menu in 2020, the Papadia is an Italian flatbread-style sandwich that combines the original Papa Johns crust made with our fresh, never frozen dough people crave with toppings.
  • Better Pizza.® promise with the iconic flavor of Doritos® Cool Ranch to create this limited-time Papadia,” said Kimberly Bean, VP of Menu Strategy & Calendar Planning.