Doritos

PopCorners® First-Ever Super Bowl Campaign in Canada Reimagines "Breaking Bad" TV Series to Break Into Something Good - the Wholesome Snacking Business

Retrieved on: 
Monday, February 6, 2023

"PopCorners' desire to create a genuine extension of the franchise and a campaign that would really excite 'Breaking Bad' fans is what brought us back for this Super Bowl commercial," said Cranston.

Key Points: 
  • "PopCorners' desire to create a genuine extension of the franchise and a campaign that would really excite 'Breaking Bad' fans is what brought us back for this Super Bowl commercial," said Cranston.
  • "Breaking Good" will premiere on Canadian TV during Super Bowl LVII.
  • As a tasty, crunchy and wholesome popped-corn snack, PopCorners breaks convention and unlocks snacking possibilities through great taste and simple ingredients.
  • In addition to the in-game advertisement from PopCorners, Frito-Lay has a second Super Bowl spot from Doritos®.

STARRY™ Suits Up as the New Official Soft Drink of the NBA, WNBA and NBA G League

Retrieved on: 
Wednesday, February 1, 2023

PURCHASE, N.Y., Feb. 1, 2023 /PRNewswire/ -- STARRY, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Capitalizing on the leagues' successful partnership with MTN DEW, STARRY will leverage the platform of the biggest weekend in basketball to make a splash, becoming the title partner of the NBA All-Star 3-Point Contest, which takes place on Feb. 18 in Salt Lake City, Utah, live on TNT at 8 p.m. ET.

Key Points: 
  • STARRY will premiere its all-new commercial during NBA All-Star 2023, featuring notable talent, along with a couple surprise appearances that fans are going to love.
  • "STARRY will bring a fresh perspective to the NBA, WNBA and NBA G League and help elevate the game's most exciting moments."
  • "We are thrilled to welcome STARRY to the NBA, WNBA and NBA G League as the leagues' new official soft drink," said Tara Mulcahy, head of marketing partnerships at the NBA.
  • PepsiCo signed on with the NBA, WNBA and NBA G League as the official food and beverage partner in 2015 in a deal that includes Aquafina, Brisk, Doritos, Gatorade and Ruffles.

SKULLCANDY AND DORITOS BRING BOLD SELF-EXPRESSION TO GAMING WITH LATEST COLLABORATION

Retrieved on: 
Tuesday, January 10, 2023

PARK CITY, Utah, Jan. 10, 2023 /PRNewswire/ -- Skullcandy, the #1 selling brand in stereo headphones1 and true wireless earbuds2 under $100, announced today a limited-edition collaboration with Doritos, the #1 flavored tortilla chip brand3. The exclusive drop reimagines the Skullcandy SLYR Multi-Platform Gaming Headset and Dime 2 True Wireless Earbuds in Doritos Red with a zesty UV-reactive "blacklight" effect that looks right at home alongside dialed-in RGB setups. Ideal for gaming at home or on-the-go, the limited-edition Skullcandy x Doritos drop is available now for purchase exclusively on Skullcandy.com and will ship mid-February.

Key Points: 
  • The exclusive drop reimagines the Skullcandy SLYR Multi-Platform Gaming Headset and Dime 2 True Wireless Earbuds in Doritos Red with a zesty UV-reactive "blacklight" effect that looks right at home alongside dialed-in RGB setups.
  • Ideal for gaming at home or on-the-go, the limited-edition Skullcandy x Doritos drop is available now for purchase exclusively on Skullcandy.com and will ship mid-February.
  • The duo provides the best of both worlds – SLYR for gaming at home and Dime 2 for on-the-go mobile sessions."
  • 3 Collaboration brokered by The Joester Loria Group, North American licensing agent for Doritos.

DORITOS® TRANSFORMS LATE-NIGHT DINING WITH THE LAUNCH OF DORITOS AFTER DARK™, AN AFTER-HOURS FOOD EXPERIENCE OFFERING ELEVATED, GLOBALLY INSPIRED BITES

Retrieved on: 
Wednesday, December 14, 2022

PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- The most epic moments happen after dark, including late-night eating. According to Frito-Lay's latest Snack Index1, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, Doritos will answer fans' after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.

Key Points: 
  • Now, Doritos will answer fans' after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.
  • "By embracing the unexpected, Doritos After Dark has created another moment of inspiration and experimentation, inviting fansto experience Doritos' boldest venture yet."
  • Doritos Nacho Average Nachos: Start with the essentials of queso, guac, and salsa, and then choose your own flavor adventure.
  • These crispy chicken bites are inspired by Japanese fried chicken with light breading for a soft, snackable crunch with taste bud-tingling flavor.

PepsiCo Announces Timing and Availability of Fourth Quarter and Full-Year 2022 Financial Results

Retrieved on: 
Friday, December 9, 2022

PURCHASE, N.Y., Dec. 9, 2022 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ:PEP) today announced that it will issue its fourth quarter and full-year 2022 (endingDecember 31) financial results and other related information onThursday, February 9, 2023by posting the following materials and links on the company's website at www.pepsico.com/investors .

Key Points: 
  • PURCHASE, N.Y., Dec. 9, 2022 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ:PEP) today announced that it will issue its fourth quarter and full-year 2022 (endingDecember 31) financial results and other related information onThursday, February 9, 2023by posting the following materials and links on the company's website at www.pepsico.com/investors .
  • PepsiCo generatedmore than $79 billionin net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).
  • For more information, visit www.pepsico.com , and follow on Twitter , Instagram , Facebook , and LinkedIn @PepsiCo.

PEPSI® UNVEILS THE WORLD'S FIRST NUTMEG FOOSBALL TABLE WITH GLOBAL FOOTBALL ICON RONALDINHO

Retrieved on: 
Wednesday, December 7, 2022

LONDON, Dec. 7, 2022 /PRNewswire/ -- #ThirstyForMore – Fans were left stunned when football icon Ronaldinho was spotted on Dubai's ever-popular Jumeirah Beach Residence over the weekend, showcasing his undeniable footwork and unparalleled skills. Fresh from his GOAT performance in Pepsi's epic football film 'Nutmeg Royale' that launched last month, gathering onlookers were left in disbelief when the former world champion unexpectedly challenged passers-by to the ultimate gaming battle on world's first Pepsi Nutmeg Foosball Table.

Key Points: 
  • Fresh from his GOAT performance in Pepsi's epic football film ' Nutmeg Royale ' that launched last month, gathering onlookers were left in disbelief when the former world champion unexpectedly challenged passers-by to the ultimate gaming battle on world's first Pepsi Nutmeg Foosball Table.
  • Commenting on the Pepsi Nutmeg Foosball Table, Ronaldinho said: "Celebrating the launch of the Pepsi Nutmeg Foosball Table by surprising football fans was such a thrilling experience.
  • It's always a pleasure to work alongside Pepsi who really set the bar when executing huge football moments within iconic worldwide locations.
  • Football fans in Dubai who are keen to try out the Pepsi Nutmeg Foosball Table for themselves can do so by visiting the Dubai Sports Parkacross the next few weeks.

PEPSI MAX ® UNVEILS CUSTOM NUTMEG FOOSBALL TABLE WITH GLOBAL FOOTBALL ICON RONALDINHO

Retrieved on: 
Wednesday, December 7, 2022

PURCHASE, N.Y., Dec. 7, 2022 /PRNewswire/ -- #ThirstyForMore – Fans were left stunned when football icon Ronaldinho was spotted on Dubai's ever-popular Jumeirah Beach Residence over the weekend, showcasing his undeniable footwork and unparalleled skills. Fresh from his GOAT performance in Pepsi MAX's epic football film 'Nutmeg Royale' that launched last month, gathering onlookers were left in disbelief when the former world champion challenged passers-by to the ultimate gaming battle on a one of a kind, custom-built Pepsi Nutmeg Foosball Table.

Key Points: 
  • Fresh from his GOAT performance in Pepsi MAX's epic football film ' Nutmeg Royale ' that launched last month, gathering onlookers were left in disbelief when the former world champion challenged passers-by to the ultimate gaming battle on a one of a kind, custom-built Pepsi Nutmeg Foosball Table.
  • Commenting on the Pepsi Nutmeg Foosball Table, Ronaldinho said: "Celebrating the launch of the Pepsi Nutmeg Foosball Table by surprising football fans was such a thrilling experience.
  • It's always a pleasure to work alongside Pepsi MAX who really set the bar when executing huge football moments within iconic worldwide locations.
  • Sharing this experience with Ronaldinho, our long time Pepsi MAX ambassador and the king of nutmegs, we are thrilled to have brought the first-ever Nutmeg Foosball Table to life and are excited for fans to put their nutmeg skills to the test on the table!"

PEPSICO INTRODUCES NEW PACKAGING GOAL, DOUBLING DOWN ON SCALING REUSABLE PACKAGING OPTIONS

Retrieved on: 
Monday, December 5, 2022

PURCHASE, N.Y., Dec. 5, 2022 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced a global packaging goal intended to double the percentage of all beverage servings it sells delivered through reusable models from 10 to 20 percent by 2030.  This ambition is part of PepsiCo Positive (pep+), the company's strategic, end-to-end business transformation that puts sustainability and people at the center of how the company will create growth and value.

Key Points: 
  • Refillable and returnable glass and plastic programs in major markets including Mexico, Guatemala, Colombia, Chile, Germany and the Philippines.
  • "Fundamentally transforming the traditional beverage consumption model will require making reusable and refillable options accessible and convenient, at scale, for consumers and that's what PepsiCo aims to do," said Jim Andrew, Chief Sustainability Officer, PepsiCo.
  • "By avoiding single-use packaging waste in the first place, reuse business models are an important part of creating a circular economy.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

PepsiCo and CELSIUS® Launch "Save the Shore" Program to Fund Hurricane Ian Relief and Restoration Efforts for Florida's Iconic Coastline Businesses

Retrieved on: 
Friday, December 2, 2022

ORLANDO, Fla., Dec. 2, 2022 /PRNewswire/ -- More than two months after Hurricane Ian made landfall in Florida, local businesses across the state are still struggling to reopen and welcome customers once again. To support these rebuilding efforts, PepsiCo and CELSIUS® are coming together to give back to Florida communities and local economies with its "Save the Shore" program, supporting nearly 30 local Florida businesses reliant on tourism in their path to reopening.

Key Points: 
  • At PepsiCo, we took immediate action to funnel our resources to address the damage left in Hurricane Ian's wake," said Heather Hoytink, PepsiCo Beverages North America, President, South Division.
  • "Florida's coastline is full of iconic businesses that play an integral role for locals and visitors alike.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).
  • CELSIUS energy drinks are backed by six university studies that were published in peer-reviewed journals validating the unique benefits provided by them.

SUNCHIPS® TO SPOTLIGHT UNDERREPRESENTED ARTISTS ON BAGS AND IN NEW EXHIBIT DURING PREMIER ART WEEK IN MIAMI

Retrieved on: 
Wednesday, November 30, 2022

PLANO, Texas, Nov. 30, 2022 /PRNewswire/ -- According to recent research, less than 15% of art in permanent collections in the U.S. is created by women and people of color. To help address that, SunChips, the one-of-a-kind wholegrain chip, has brought back its "Art Seen" campaign to give diverse artists a stage on the ground in Miami during one of the premier moments in the global art scene. Select artists will also have a chance to have their work "seen" on more than 20 million SunChips bags and on SunChips social media and advertising.

Key Points: 
  • Select artists will also have a chance to have their work "seen" on more than 20 million SunChips bags and on SunChips social media and advertising.
  • SunChips will commission the three artists who receive the most votes to create exclusive artwork for SunChips bags and other brand platforms.
  • In 2021, "Art Seen" gave artists a new way for their art to be "seen" through out-of-home installations.
  • For more information on SunChipsand the SunChips "Art Seen" program, you can follow SunChips on Instagram and Facebook .