Alok Saboo Wins Award for Early Career Contributions to Marketing Strategy Research
Georgia, Atlanta, Oct. 19, 2022 (GLOBE NEWSWIRE) -- Alok R. Saboo of Georgia State Universitys J. Mack Robinson College of Businessis the 2022 recipient of the American Marketing Associations (AMA)Varadarajan Awardfor Early Career Contributions to Marketing Strategy Research.
- Georgia, Atlanta, Oct. 19, 2022 (GLOBE NEWSWIRE) -- Alok R. Saboo of Georgia State Universitys J. Mack Robinson College of Businessis the 2022 recipient of the American Marketing Associations (AMA)Varadarajan Awardfor Early Career Contributions to Marketing Strategy Research.
- The award is presented by AMAs Marketing Strategy Special Interest Group to a scholar within ten or fewer years after receiving their doctoral degree.
- Winners are selected based on the overall impact of marketing strategy research and practice, research quality, quantity, and leadership.
- His research focuses on marketing strategy, specifically on the interface between marketing and finance, innovation, and analytics, and has published in premier journals, including the Journal of Marketing, Marketing Science, and the Journal of Marketing Research, among others.