Virginia Tourism Launches New National Campaign, 'Virginia is for…'
RICHMOND, Va., April 26, 2022 /PRNewswire/ -- Today, Virginia Tourism Corporation (VTC) and its agency of record, The Martin Agency, announced the launch of its new 2022 Flagship Campaign, "Virginia is for…," an integrated paid advertising campaign spanning broadcast, out-of-home, digital, social media and search.
- "Virginia is for Lovers is an iconic and beloved tourism slogan, recognized around the world as one of the most time-honored marketing campaigns of all time," said Rita McClenny, president and CEO of Virginia Tourism Corporation.
- "The 'Virginia is for' campaign aims to connect that powerful brand equity with the abundance of travel experiences in Virginia, and invites new and repeat travelers alike to come discover for themselves why Virginia is for Lovers."
- The goal of the campaign is to showcase that Virginia isn't for just one type of person it's for all kinds of people.
- This campaign shows them that Virginia is a destination that's as all in on what they love as they are."