Crackle Connex Selects TransUnion Marketing Solutions Business to Improve Advertising Performance Across its Vast Media Footprint
TransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, TruAudience® , and Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division.
- TransUnion (NYSE: TRU) announced today a partnership between its marketing solutions business, TruAudience® , and Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division.
- TruAudience will help Crackle Connex create custom audiences from first-party “viewership” data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide.
- TransUnion’s industry-leading audience insights, modeling and building solutions will enable Crackle and Redbox to:
Generate audience insights to score their first-party data and improve monetization strategies. - TruAudience, TransUnion’s marketing solutions business, transforms marketing and media effectiveness with an end-to-end solution suite integrating identity resolution and enrichment, consumer and media insights, data onboarding, omnichannel targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers and technology providers.