SSP

Stamus Networks Participates in NATO CCDCOE Locked Shields Exercise

Retrieved on: 
Wednesday, April 24, 2024
CCDCOE, NDR, SSP, Exercise, Red, Organization, Arms industry

TALLINN, Estonia, April 24, 2024 /PRNewswire/ -- Stamus Networks, a global provider of high-performance network-based threat detection and response (NDR) systems, today announced its participation in Exercise Locked Shields, the largest and most complex international live-fire cyber defense exercise in the world. The annual event, which takes place this week, is organized by the NATO Cooperative Cyber Defence Centre of Excellence (CCDCOE) and aims to provide a multinational platform for enhancing partners' cyber resilience and cooperation capabilities in a high-paced, crisis-like environment.

Key Points: 
  • The exercise pits Red Teams (attackers) against Blue Teams (defenders), utilizing realistic scenarios, cutting-edge technologies, complex networks and diverse attack methods.
  • Since 2016, the Stamus Networks team has partnered with CCDCOE in exercises, including Locked Shields and Crossed Swords, contributing expert personnel and putting its Stamus Security Platform (SSP) , the company's flagship network-based threat detection and response system, to the test.
  • "True cyber resilience must be accomplished through collaboration, and there's no better example of that on the international level than Exercise Locked Shields," said Stamus Networks' CEO Ken Gramley.
  • To learn more about the NATO CCDCOE and Exercise Locked Shields, visit the website: https://ccdcoe.org/exercises/locked-shields/ .

Scripps to report first-quarter 2024 operating results on May 9

Retrieved on: 
Thursday, April 18, 2024
E. W. Scripps Company, SSP, Telephone, Webcast, Scripps

Scripps Company (NASDAQ: SSP) will report first-quarter 2024 operating results after the markets close on Thursday, May 9.

Key Points: 
  • Scripps Company (NASDAQ: SSP) will report first-quarter 2024 operating results after the markets close on Thursday, May 9.
  • The call with the company's senior management team will take place at 9:30 a.m. Eastern time on Friday, May 10.
  • Investors and analysts will need the name of the call ("Scripps earnings call") to be granted access.
  • To access the audio replay, visit http://ir.scripps.com/ approximately four hours after the call, and the link can be found on that page under "audio/video links."

Lemma Welcomes Matt Mitchell as Associate Vice President for North America

Retrieved on: 
Tuesday, April 16, 2024
DSP, SSP, Environment, AVP, Marketing, Advertising, Organization, Growth

NEW YORK, April 16, 2024 /PRNewswire/ -- Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America.

Key Points: 
  • NEW YORK, April 16, 2024 /PRNewswire/ -- Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, North America.
  • His proven acumen in business growth and cultivating strategic partnerships aligns perfectly with Lemma's mission to bolster its expansion in North America this year.
  • "Given our expansive vision for 2024, particularly in emerging formats and our broader offerings, North America stands as a pivotal market.
  • "I'm excited to be part of Lemma and eager to contribute to its transformative journey in emerging media advertising," Matt Mitchell expressed.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on: 
Monday, April 15, 2024
Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses.  Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points: 
  • Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
  • PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
  • The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
  • In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Critically Endangered Bornean Orangutan Born at Busch Gardens Tampa Bay, Birth Marks Milestone in Orangutan Conservation Efforts

Retrieved on: 
Monday, April 15, 2024
Busch Gardens, IUCN, Bornean orangutan, SSP, AZA, Social media, Busch Gardens Tampa Bay, Female, Amusement park

TAMPA, Fla., April 15, 2024 /PRNewswire/ -- Busch Gardens Tampa Bay today announced the birth of a critically endangered female Bornean Orangutan. The birth signifies a milestone in Orangutan conservation efforts among accredited zoological facilities, like Busch Gardens Tampa Bay, who participate in the Association of Zoos and Aquariums (AZA) Species Survival Plan® (SSP) to ensure the welfare and future prosperity of this newborn and her species.

Key Points: 
  • TAMPA, Fla., April 15, 2024 /PRNewswire/ -- Busch Gardens Tampa Bay today announced the birth of a critically endangered female Bornean Orangutan.
  • Luna remains in recovery as she recuperates from surgery under 24-hour care at Busch Gardens Tampa Bay's state-of-the-art Orangutan house.
  • The Bornean Orangutan is listed as critically endangered status by the International Union for Conservation of Nature (IUCN).
  • Guests interested in following Luna and her newborn's progress are encouraged to follow Busch Gardens Tampa Bay on social media.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on: 
Monday, April 15, 2024
Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses.  Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points: 
  • Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
  • PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
  • The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
  • In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Mirror Edge: Programmatic Reach with Cultural Precision

Retrieved on: 
Friday, April 12, 2024
AI, DSP, AANHPI, SSP, Edge, Culture, PMP, Machine learning, Acquisition, Advertising, Algorithm

LOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences.

Key Points: 
  • LOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences.
  • Mirror Edge sets a new standard for precision targeting and campaign performance optimization while prioritizing user privacy with its cookieless approach.
  • "In launching Mirror Edge, we're transforming how advertisers engage with diverse communities by revolutionizing the essence of culture-centric advertising.
  • Diverse Audience Focus: Mirror Edge is a programmatic solution that prioritizes culture and diversity in every aspect of our platform.

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Technology, Professional Services, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Data Analytics, Software, Media, ANA, ROI, Friction, Assembly, DSP, Partnership, Carbon, Workflow, PMG, Roku, The Walt Disney Company, System, Fraud, Ecosystem, Harmony, Fox, CTV, SSP, Vizio, NBCUniversal, Video game

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.

Key Points: 
  • As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.
  • Innovid’s vision has always been that TV should remain open for everyone and controlled by no one.
  • It has pursued that from a position of media-unbiased independence, with the strength of an open, transparent infrastructure that powers impactful ad-supported experiences.
  • “As TV speeds toward its fully digital future, Innovid believes that TV should remain open for everyone and controlled by no one.

Collective Audience Launches AudienceDesk™ Powered by AudienceCloud™, Next-Generation AdTech Platform for Marketers & Publishers

Retrieved on: 
Monday, March 18, 2024
CDP, CRM, ROI, DSP, Face, DMP, Environment, Adtech (company), API, Martech, SSP, Advertising, Marketing

The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.

Key Points: 
  • The powerful new AdTech and MarTech solution brings together publisher supply, brand and agency demand, together with unique audience data, into a unified cloud platform.
  • It includes applications that enable them to easily and cost-efficiently build, reach, connect and monetize using the singular AudienceDesk interface.
  • AudienceCloud’s groundbreaking modern infrastructure is built with the most advanced, customizable modules designed to take on today’s new cookieless, audience data-driven advertising world.
  • Collective Audience AudienceDesk™ powered by AudienceCloud™ is the Next-Generation AdTech platform for Brands, Marketers & Publishers

Aditude acquires Gaming SSP CPMStar

Retrieved on: 
Tuesday, March 12, 2024
Acquisition, SSP, Advertising, Engineering, Video game

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Aditude has closed on a deal to acquire CPMStar, a leading monetization and SSP solution for gaming developers and publishers.

Key Points: 
  • NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Aditude has closed on a deal to acquire CPMStar, a leading monetization and SSP solution for gaming developers and publishers.
  • The CPMStar acquisition is a significant move for Aditude as it brings them up a level into managing direct advertiser relationships to benefit their publisher partners.
  • Aditude is also retaining the CPMStar team, composed primarily of engineering and business development experts, to preserve crucial product knowledge, facilitate Aditude employee training, and actively contribute to the expansion and enhancement of Aditude's product suite.
  • Quote from Jared Siegal of Aditude Inc.:
    “We are super excited to have CPMStar join the Aditude team.