Conn's, Inc. and Belk Announce Strategic Partnership to Pilot Store-Within-A-Store Concept
THE WOODLANDS, Texas and CHARLOTTE, N.C., June 01, 2022 (GLOBE NEWSWIRE) -- Conn’s, Inc. (NASDAQ: CONN) and Belk today announced a strategic partnership to pilot a store-within-a-store concept in select Belk locations and online at Belk.com beginning later this summer. The new store format, which will launch under a new brand name soon to be announced, will provide Belk customers with access to Conn's complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery.The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conn’s existing markets and through an e-Commerce experience on Belk.com beginning in the coming months. The stores will feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances, and will also include Conn’s white-glove, next-day delivery and in-house repair service capabilities. Each store-within-a-store location will range from 10,000-25,000 square feet, depending on the Belk location.
- The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conns existing markets and through an e-Commerce experience on Belk.com beginning in the coming months.
- Each store-within-a-store location will range from 10,000-25,000 square feet, depending on the Belk location.
- Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com and through the mobile app.
- To shop, find your local store at https://www.belk.com/stores/ , visit belk.com or download the Belk app in Google Play or Apple Store.