Super Bowl commercials

RealClearPolitics and Stagwell (STGW) Partner to Power Advanced Site and Advertising Platform for the 2024 U.S. Presidential Election Cycle

Retrieved on:

Wednesday, September 20, 2023

NEW YORK and WASHINGTON, Sept. 20, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it will partner with RealClearPolitics (RCP), an independent, non-partisan media company, to create an enhanced polling experience to understand the dynamics of the Presidential, Senate, House and statewide other races during the unprecedented 2024 election cycle. The new site experience will make RealClearPolitics' renowned polling averages more dynamic and accessible, as well as provide advertisers with new ways to reach and connect with RCP's millions of readers. Stagwell agencies Code and Theory, GALE and Multiview will lead the partnership.

Key Points:

The new site experience will make RealClearPolitics' renowned polling averages more dynamic and accessible, as well as provide advertisers with new ways to reach and connect with RCP's millions of readers.
Stagwell agencies Code and Theory , GALE and Multiview will lead the partnership.
Stagwell agencies Code and Theory, GALE and Multiview will lead the partnership.
The new polling experience will include a variety of custom and programmatic advertising units as well as innovative email content opportunities.

#1 Pet Creator, Doug the Pug, Launches New Doggy Wellness Brand - Nonipup

Retrieved on:

Thursday, August 10, 2023

Partnership, Super Bowl commercials, Friends, Doug, The New York Times Best Seller list, Pug, Creators Syndicate, Talent, Dog, People's Choice Awards, Kids' Choice Award for Favorite Cartoon, Family, VIP, Doug the Pug, Self storage

LOS ANGELES, Aug. 10, 2023 /PRNewswire/ -- Everyone's favorite pup, Doug the Pug , is launching its own brand, Nonipup .

Key Points:

LOS ANGELES, Aug. 10, 2023 /PRNewswire/ -- Everyone's favorite pup, Doug the Pug , is launching its own brand, Nonipup .
Nonipup is a first-of-its-kind creator founded brand from the world's most famous dog for dogs everywhere.
They continued: "We want to change the pet industry and if anyone can do it, Doug the Pug can!"
Nonipup, one of the first creator founded pet wellness brands, is being brought to market in partnership with Whalar Talent, the in-house talent management division of global creator commerce company Whalar .

Michael Waltrip Invites Fans, Motorsports Community and Beer Lovers to be Business Partners in Michael Waltrip Brewing Company Expansion

Retrieved on:

Thursday, July 13, 2023

Bristol Motor Speedway, NFL, Partnership, Buffalo Wild Wings, Super Bowl, Friends, Beer, Outback Steakhouse, Walmart, Super Bowl commercials, Charlotte Motor Speedway, NASCAR, Sport, Tampa Bay Buccaneers, Growth, Family

BRISTOL, Va., July 13, 2023 /PRNewswire/ -- NASCAR fans know Michael Waltrip as a two-time Daytona 500 winner, a successful team owner and one of the most popular and knowledgeable TV analysts in sports. Now, as the third stage of his career as a businessman accelerates through his love of craft beer and Michael Waltrip Brewing, the NASCAR icon is offering his fans, the motorsports community and beer enthusiasts the opportunity to invest in his company as it's poised for tremendous growth.

Key Points:

"I'm thrilled with the direction we are taking with Michael Waltrip Brewing Company.
The first Michael Waltrip Brewing Company brewery and taproom opened in Bristol, VA in 2021 near Bristol Motor Speedway.
In May, the company also announced a partnership with Elevatus Brand Partners to develop 100 Michael Waltrip Taproom locations—the company's signature sports and craft beer themed restaurants.
Michael Waltrip Brewing also recently formed a partnership with Bevana Partners to provide accelerated distribution, retail activation expansion, and production capabilities to brew and package Michael Waltrip Beers at scale.

Limit Break Acquires FREENFT: the Premier NFT and Web3 Asset Distribution Platform

Retrieved on:

Wednesday, March 15, 2023

Limit Break is thrilled to announce its latest initiative aimed at growing the NFT ecosystem and bringing Web3 into a new era.

Key Points:

Limit Break is thrilled to announce its latest initiative aimed at growing the NFT ecosystem and bringing Web3 into a new era.
In recognizing NFTs as a tool for developers to engage and connect with audiences worldwide, Limit Break now offers free distribution and promotion of NFTs to grow and expand the space.
The company spotlights Web3 gaming and NFT projects to its vast community of followers while limiting non-human participants (bots).
“We welcome FreeNFT’s founders to what will surely become the most rewarding NFT distribution platform on earth.

CHEMISTRY EARNS COVETED SPOT ON AD AGE'S 2023 A-LIST

Retrieved on:

Tuesday, March 14, 2023

PITTSBURGH, March 14, 2023 /PRNewswire/ -- Independent, full-service advertising agency Chemistry announced that it has been recognized on Ad Age's 2023 A-List. Ad Age, a leading advertising, marketing, and media industry publication, released its annual A-List this week. Since 2007, Ad Age has recognized the top advertising agencies on the A-List for the creative work, innovation, and culture they contribute to the industry. This significant honor comes on the heels of Chemistry being named a finalist for Campaign US' 2023 Independent Agency of the Year (the winner will be announced the week of March 20) and being listed on the 2022 shortlist for Adweek's Midsize Agency of the Year.

Key Points:

PITTSBURGH, March 14, 2023 /PRNewswire/ -- Independent, full-service advertising agency Chemistry announced that it has been recognized on Ad Age's 2023 A-List .
Chemistry was also recognized for its unfailing commitment to diversity – across the agency, in its work, and in its culture.
This includes the growth of Chemistry Cultura, which specializes in marketing targeted to the many different Hispanic cultures in the US.
The Ad Age article honoring the agency highlights several of the outstanding campaigns that solidified the agency's place on the A-List.

KIA AMERICA RETURNS TO THE SUPER BOWL WITH AN EPIC ADVENTURE THAT PROVES NOT ALL HEROES WEAR CAPES

Retrieved on:

Thursday, February 9, 2023

IRVINE, Calif., Feb. 9, 2023 /PRNewswire/ -- Kia America is back in the big game with a 60-second spot featuring the new 2023 Telluride X-Pro SUV. Since its introduction in 2019, the wildly popular Kia Telluride has taken the automotive industry by storm, becoming the fast-growing brand's most awarded vehicle ever. Now, as the focus of a comprehensive marketing campaign, the new 2023 Kia Telluride's rugged and refined personality is on full display in this action-packed tale of everyday heroism. And for the for the first time ever for a Super Bowl commercial, three alternate endings will be available exclusively on TikTok.

Key Points:

Since its introduction in 2019, the wildly popular Kia Telluride has taken the automotive industry by storm, becoming the fast-growing brand's most awarded vehicle ever.
And for the for the first time ever for a Super Bowl commercial, three alternate endings will be available exclusively on TikTok.
"Binky Dad is a very relatable story, one of a regular guy willing to go to any length to keep his family happy.
But even heroes need a helping hand once in a while, and that is where the new 2023 Kia Telluride comes in," said Russell Wager, vice president, marketing, Kia America.

Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Retrieved on:

Thursday, February 2, 2023

System, Super Bowl commercials, Super Bowl, Woman, Emotion, Humour, Marketing, Ageing

ZURICH, Feb. 2, 2023 /PRNewswire/ -- Mitto, a leading provider of global omnichannel communications solutions, today announced the results of a survey that explored consumers' viewpoints on the effectiveness of Super Bowl advertisements. The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.

Key Points:

The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications.
The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.
A more effective marketing approach than a Super Bowl ad, the survey found, are personalized ongoing communications, which are 17% more likely to drive a purchase than a large brand awareness campaign like a Super Bowl ad (41% of respondents said personalized ongoing communications drive them to purchase vs. 35% for a large campaign).
Female survey respondents are 25% more likely to make a purchase based on personalized communications compared to men, who preferred larger brand awareness campaigns such as a Super Bowl ad.

Working With Cancer: from Davos to the Super Bowl

Retrieved on:

Tuesday, January 31, 2023

After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January.

Key Points:

After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January.
Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers.
Doug McMillon, President & CEO Walmart: “Walmart is proud to partner with Working with Cancer and others to eliminate the workplace stigma of a cancer diagnosis.
Publicis Groupe will also contribute by becoming the first holding company to purchase and invest in a Super Bowl spot.

TINA.org Notifies Automakers Deceptively Marketing Made in USA Vehicles

Retrieved on:

Monday, November 7, 2022

Compliance, Industry, GLOBE, BMW, Mercedes-Benz, Marketing, YouTube, Ford Motor Company, Super Bowl commercials, Walmart, Mazda, Tesla, Advertising, Toyota, FTC, Motor vehicle, New Balance

But despite the patriotic marketing, the globalization of the auto industry ensures that there is no such thing as a made in the USA car; something that ad watchdog, truthinadvertising.org (TINA.org) had to recently remind seven automakers taking their ad claims too far.

Key Points:

But despite the patriotic marketing, the globalization of the auto industry ensures that there is no such thing as a made in the USA car; something that ad watchdog, truthinadvertising.org (TINA.org) had to recently remind seven automakers taking their ad claims too far.
According to the FTC, a product advertised as made, built or manufactured in the USA must be all or virtually all made in the United States.
The ad watchdog also issued a consumer alert with information about what to watch out for regarding vehicles country-of-origin claims.
In addition, the consumer watchdog has tracked dozens of class-action lawsuits alleging deceptive made in the USA claims.

DIGIDAIGAKU COMMERCIAL TO FEATURE IN SUPER BOWL LVII

Retrieved on:

Thursday, October 13, 2022

Super Bowl commercials, Super Bowl, Advertising, Television

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- Limit Break announces a $6.5 million purchase of an advertisement slot to feature a DigiDaigaku commercial in Super Bowl LVII this coming February, 2023, designed to support and grow the DigiDaigaku community.

Key Points:

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- Limit Break announces a $6.5 million purchase of an advertisement slot to feature a DigiDaigaku commercial in Super Bowl LVII this coming February, 2023, designed to support and grow the DigiDaigaku community.
The advertisement will feature the DigiDaigaku collection in a "Web 3 Experience" designed to grow and promote the DigiDaigaku community.
Limit Break describes its approach to the DigiDaigaku commercial as a unique approach to exposing the world to the DigiDaigaku community.
According to Leydon "I don't believe anyone has done something quite like what we are planning in a Super Bowl commercial."