93 Percent of Media Subscribers Are at Risk of Cancellation Every Month
The findings are based on a survey of over 27,000 Americans, providing insights into how 93 percent of current media subscribers are at risk of moving, swapping or canceling their platform subscriptions with every billing cycle.
- The findings are based on a survey of over 27,000 Americans, providing insights into how 93 percent of current media subscribers are at risk of moving, swapping or canceling their platform subscriptions with every billing cycle.
- "Our research shows that subscription-based media platforms face a new era of uncertainty as consumers reassess their entertainment options each month,” said Smriti Sharma, Head of Consumer Insights at Publishers Clearing House.
- This leaves just seven percent of media subscribers in the safe zone for platform consumption.
- Regardless of which kind of content is streamed, which demographics services strive to serve, or which motivations move subscribers to sign-up, swap, or cancel, 93 percent of all media subscribers are now at risk with every billing cycle.