Marriott Bonvoy Celebrates Passion of Sports Fans With Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament
BETHESDA, Md., Feb. 20, 2024 /PRNewswire/ -- Marriott Bonvoy® is celebrating its eighth year as the Official Hotel Partner of the NCAA® and the 2024 March Madness® tournament with the launch of its "Score Big with Marriott Bonvoy Game Day Rituals" campaign and contest. Marriott Bonvoy, Marriott International's extraordinary portfolio of over 30 hotel brands, award-winning travel program, and endless experiences, has a brand for every type of fan.
- Highlighting the passionate enthusiasm of sports fans, Marriott Bonvoy's "Game Day Rituals" campaign features a variety of NCAA athletes2, coaches, and fans as they prepare for games at various Marriott Bonvoy hotels.
- "Our Game Day Rituals campaign encapsulates the exceptional travel experiences that Marriott Bonvoy provides for travelers, from sports fans to players and coaches alike," said Mandy Gill, Vice President, Continent Marketing, Marriott International.
- Ahead of the March Madness tournament, Marriott Bonvoy hotels are gearing up to host fans and players alike for their game day getaways.
- 1The Marriott Game Day Rituals Survey was conducted by Wakefield Research (wakefieldresearch.com) among 1,000 U.S. sports fans with a game day ritual.