New Lumen Study Shows GSTV Delivers Industry-Leading Attention For Advertisers
Lumen found that GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear television advertising.
- Lumen found that GSTV viewer attentiveness exceeds attention benchmarks for digital, CTV, and linear television advertising.
- The study was conducted in alignment with Dentsu’s Attention Economy initiative, enabling comparisons with norms from the agency’s 5-year attention measurement program.
- Key findings from the study include:
Nearly Everyone Pays Attention to Ads on GSTV – 95% of impressions on GSTV deliver eyes-to-screen, commanding more visual attention than digital, CTV, and linear television. - Ads on GSTV yield 2.7x the attention of ads on CTV and 2.5x that of linear (vs. Tvision norms).