Comscore

With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers

Retrieved on: 
Tuesday, February 6, 2024
Partnership, Playbook, Media, Digital, Television, Big data, Executive Committee, Comscore, CTV, Organization

Since launching more than fifteen years ago, TargetSmart has established itself as the leading provider of political data for campaigns and advocacy organizations.

Key Points: 
  • Since launching more than fifteen years ago, TargetSmart has established itself as the leading provider of political data for campaigns and advocacy organizations.
  • As campaigns have evolved, TargetSmart has grown into a leading data and media company.
  • The partnership with Comscore allows TargetSmart's clients to leverage Comscore's best-in-class cross platform viewership data from television, digital and CTV at the most granular local and national level.
  • The potential of our new partnership with TargetSmart is already generating excitement within our team."

The Weather Channel App Unveils New Experience As Weather Becomes More Disruptive Amid a Rapidly Changing Climate

Retrieved on: 
Monday, February 5, 2024
Smoke, Multimedia, Weather Underground (weather service), Gardening, Travel, IOS, Google Play, AI, Wind, UV, Cyclone, Golf, Android, Moon, The Weather Channel, Tennis, Environment, API, Pollen, Weather Underground, Augmented reality, Headache, Temperature, Healthline, Climate, Intelligence, Cold, Aviation, App Store (iOS/iPadOS), Risk, UI, Humidity, This Week, The Weather Company, Algorithm, Allergy, Health, Camping, Advertising, Comscore, Pet, Face, Heat illness

ATLANTA, Feb. 5, 2024 /PRNewswire/ -- As weather around the world is growing more intense and having a significant impact on society, people may no longer be able to rely solely on seasonal norms to know when pollen season will start, to plan a fall trip, or make other decisions based on weather. Recognizing the profound influence of weather, The Weather Channel, the flagship consumer brand of The Weather Company, today introduces a new app experience that goes beyond the forecast to help translate how the weather impacts your daily life, activities, and physical and emotional well-being.

Key Points: 
  • No other app comes close to the personalized weather forecast The Weather Channel app delivers, unique to you.
  • In addition to a precise forecast, The Weather Channel app offers a stunning new look and simple user interface.
  • Look ahead at what the air quality will be – The Weather Channel app now offers an air quality forecast in addition to current conditions.
  • Make better plans based on your favorite activities – While people are quick to turn to their weather app when bad weather threatens, The Weather Channel app also helps people maximize plans when the weather is nice.

180 Degree Capital Corp. Notes Average Discount of Net Asset Value Per Share to Stock Price for First Month of Initial Measurement Period of Its Discount Management Program

Retrieved on: 
Thursday, February 1, 2024
Growth, Comscore, History, TURN, Share repurchase, NAV, Sale

MONTCLAIR, N.J., Feb. 01, 2024 (GLOBE NEWSWIRE) -- 180 Degree Capital Corp. (“180 Degree Capital”) (NASDAQ: TURN), noted today that the average discount between its estimated daily net asset value per share (“NAV”) and its daily closing stock price during January 2024, was approximately 22%.1 This discount was approximately 26% on January 31, 2024.

Key Points: 
  • MONTCLAIR, N.J., Feb. 01, 2024 (GLOBE NEWSWIRE) -- 180 Degree Capital Corp. (“180 Degree Capital”) (NASDAQ: TURN), noted today that the average discount between its estimated daily net asset value per share (“NAV”) and its daily closing stock price during January 2024, was approximately 22%.1 This discount was approximately 26% on January 31, 2024.
  • “The first quarter of 2024 has been very active for TURN,” said Kevin M. Rendino, Chief Executive Officer of 180 Degree Capital.
  • It is very clear to 180 Degree Capital that SCOR’s Board needs a fresh perspective and another advocate for the common stockholders of SCOR.
  • We look forward to updating our stockholders and other interested investors in our upcoming shareholder call in mid-February 2024.”

Comscore announces new US patent for livestream contextual intelligence technology

Retrieved on: 
Wednesday, January 31, 2024
Patent, Proximic, Advertising, Comscore, Television

NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.

Key Points: 
  • NEW YORK, Jan. 31, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology.
  • This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence in buying livestream media.
  • This patent covers Proximic by Comscore’s process of contextualizing livestream video content in real-time, including categorization against its full ID-free Predictive Audience taxonomy, to inform dynamic ad insertion.
  • “With this livestream technology, advertisers will be able to better ensure their ads will appear alongside content they deem contextually relevant and brand safe for real-time live video,” said Rachel Gantz, Managing Director, Proximic by Comscore.

180 Degree Capital Corp. Nominates Matthew F. McLaughlin for Election to the Board of comScore, Inc.

Retrieved on: 
Monday, January 29, 2024
Senior, Digital, Affinity, AOL, University, Natural science, Oracle Corporation, Committee, United States Navy, Annual, Navy, Senior advisor, Computer science, Sale, Software, DV, Comscore, Letter, Consultant, Annual general meeting, Marketing, File, Security (finance)

180 Degree Capital's nominee is:

Key Points: 
  • 180 Degree Capital's nominee is:
    Matthew F. McLaughlin, 54, is a retired advertising technology executive and Naval officer.
  • Initial steps were made on this front, but the Board only just initiated formal discussions with 180 Degree Capital on this topic in mid-January 2024.
  • 180 Degree Capital is interested in action, the type of action that only is possible with representation on the Board.
  • 180 Degree Capital is focused on providing support to management and ensuring the highest level of corporate governance of SCOR.

Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement

Retrieved on: 
Tuesday, January 23, 2024
The CW, Digital, Nexstar Media Group, Partnership, Comscore, CTV, Social, Marketing, NewsNation, NXST, Sales

RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement.

Key Points: 
  • RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement.
  • Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
  • Comscore has provided local market measurement to Nexstar since 2010, but with continued evolution and innovation in its suite of insights and planning solutions across digital, social, CTV, and linear TV, Nexstar now sees unique opportunities to move Comscore into a leading currency provider position.
  • Comscore, a leading provider of currency-grade television measurement for local TV, provides measurement across all 210 local Comscore Markets.

OutKick Finishes 2023 With Most Growth in Unique Visitors Amongst Competitive Set

Retrieved on: 
Thursday, January 18, 2024
Entertainment, Sports, General Entertainment, Online, Mobile Entertainment, Podcast, General Sports, CBS Sports, Metric, Report, Commercial software, Comscore, NBCSN, Yahoo! Sports, Clay Travis

OutKick finished 2023 with the most growth year over year amongst its competitive set in total multiplatform unique visitors, delivering a monthly average of 7.2 million total multiplatform unique visitors, up 65% versus 2022, according to Comscore.

Key Points: 
  • OutKick finished 2023 with the most growth year over year amongst its competitive set in total multiplatform unique visitors, delivering a monthly average of 7.2 million total multiplatform unique visitors, up 65% versus 2022, according to Comscore.
  • Additionally, OutKick saw increases across all categories in the fourth quarter of 2023 versus 3Q 2023 with 73 million total multiplatform views (up 15%), 73 million total multiplatform minutes (up 9%), and 6.1 million total multiplatform unique visitors (up 7%), according to Comscore.
  • In commenting on the digital performance, OutKick founder Clay Travis said,“2023 was a tremendous year for OutKick.
  • We’ve added new shows, top-tier talent, and most importantly continued to generate engaging content with a roster that’s unfiltered and fearless.”
    To close out the year, OutKick saw 341 million total multiplatform views and 368 million total multiplatform minutes.

FOX News Digital Finishes 2023 as Top News Brand With Multiplatform Views and Minutes While Seeing Yearly Growth

Retrieved on: 
Thursday, January 18, 2024
Entertainment, General Entertainment, Online, Today, Fox Business, MarketWatch, Entrepreneur (magazine), Social media, Report, CNN, Commercial software, Finance, The Motley Fool, Fox, Bloomberg News, Fox News, MSN, USA Today, Insider Inc., Comscore, CNN Business, CBS News, The New York Times, Fox Weather, Fox Corporation, VS, Digital, NBCNews.com, News, FNC, FBN, Mobile app, Calendar, Fox Nation, FOX, Yahoo!, NEWS, Weather, Television, DIGITAL, Growth

FOX News Digital closed out calendar year 2023 as the top-performing news brand with multiplatform views and minutes, while seeing 9% growth with views and 6% growth with minutes year-over-year, according to Comscore.

Key Points: 
  • FOX News Digital closed out calendar year 2023 as the top-performing news brand with multiplatform views and minutes, while seeing 9% growth with views and 6% growth with minutes year-over-year, according to Comscore.
  • * For the year, FOX News Digital secured 20.2 billion multiplatform views, over 36.9 billion multiplatform minutes and averaged 93.7 million monthly multiplatform unique visitors.
  • **
    FOX News was also the most engaged news brand on social media throughout 2023, according to Emplifi, reaching over 315 million social media interactions.
  • FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather.

Baidu Global MediaGo Announces Collaboration with Amazon Publisher Services

Retrieved on: 
Tuesday, January 23, 2024
APS, Deep learning, TAM, E-commerce, ROI, Comscore, Advertising, News

SUNNYVALE, Calif., Jan. 23, 2024 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced that it is now integrated with Amazon Publisher Services' (APS) Transparent Ad Marketplace (TAM), offering publishing partners of APS a new and easy way to access high-quality native and display demand via MediaGo.

Key Points: 
  • SUNNYVALE, Calif., Jan. 23, 2024 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced that it is now integrated with Amazon Publisher Services' (APS) Transparent Ad Marketplace (TAM), offering publishing partners of APS a new and easy way to access high-quality native and display demand via MediaGo.
  • Powered by deep neural network technology, MediaGo provides services to over 10,000 global advertisers.
  • "We are excited that this enhanced integration will help publishers access differentiated demand for their advertising inventory," said Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit.
  • Through this collaboration with APS' TAM, we can also bring this technology to bridge the gap between publishers and global advertisers."

Baidu Global MediaGo Announces Collaboration with Amazon Publisher Services

Retrieved on: 
Tuesday, January 23, 2024
APS, Deep learning, TAM, E-commerce, ROI, Comscore, Advertising, News

SUNNYVALE, Calif., Jan. 23, 2024 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced that it is now integrated with Amazon Publisher Services' (APS) Transparent Ad Marketplace (TAM), offering publishing partners of APS a new and easy way to access high-quality native and display demand via MediaGo.

Key Points: 
  • SUNNYVALE, Calif., Jan. 23, 2024 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced that it is now integrated with Amazon Publisher Services' (APS) Transparent Ad Marketplace (TAM), offering publishing partners of APS a new and easy way to access high-quality native and display demand via MediaGo.
  • Powered by deep neural network technology, MediaGo provides services to over 10,000 global advertisers.
  • "We are excited that this enhanced integration will help publishers access differentiated demand for their advertising inventory," said Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit.
  • Through this collaboration with APS' TAM, we can also bring this technology to bridge the gap between publishers and global advertisers."