Comscore | Jotup

Xumo Begins Nationwide Rollout of Its First Streaming Devices in Charter and Comcast Households

Retrieved on:

Wednesday, October 4, 2023

- Leading with live: Upon startup, customers will see live video playing from the device’s primary video service app such as Spectrum TV, Xfinity Stream or Xumo Play.

Key Points:

- Leading with live: Upon startup, customers will see live video playing from the device’s primary video service app such as Spectrum TV, Xfinity Stream or Xumo Play.
For Spectrum customers, Xumo Stream Box leverages the Spectrum TV App, the country’s highest-rated pay TV streaming app* and most viewed streaming service.
Additionally, Comcast will soon offer Xumo Stream Box to new Xfinity Internet customers, providing yet another way to enjoy all their favorite live and on-demand streaming content in one easy-to-use experience.
Statement based on measurement of Average Hours Per HH per Month for Spectrum TV App vs. top streaming providers as measured on connected TVs, gaming consoles and streaming devices.

Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising

Retrieved on:

Tuesday, September 26, 2023

Digital, Face, Marketing, Ted Lasso, CTV, Active Platform, Activation, Privacy, DSPS, Comscore, SSPS, IDS, ROI, OMG, Blavity, Retail, Satellite navigation device, Chrome, Proximic

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, today announced the arrival of three new and expanded contextual solutions designed to deliver access to ID-free audiences across platforms, at-scale.

Key Points:

The three new and expanded solutions – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are powered by Comscore's double opt-in digital panels and Proximic by Comscore's leading AI-driven contextual engine.
These new solutions have Proximic by Comscore clients experiencing significant increases in ROI.
"We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said Rachel Gantz, Managing Director of Proximic by Comscore.
"Contextual solutions from Proximic by Comscore offer the industry a path to drive outcomes that are scalable, precise, and privacy centric."

OutKick Sees Strong Growth in August 2023

Retrieved on:

Wednesday, September 20, 2023

Sports, Entertainment, Advertising, Online, Communications, Football, Media, General Entertainment, Social Media, Podcast, NFL, Comscore, Heel, Clay Travis

OutKick, the fastest growing national multimedia sports platform, delivered 20 million total multiplatform minutes and 19 million total multiplatform views in August 2023, according to Comscore.

Key Points:

OutKick, the fastest growing national multimedia sports platform, delivered 20 million total multiplatform minutes and 19 million total multiplatform views in August 2023, according to Comscore.
The platform also saw 5.2 million total multiplatform unique viewers, up 9% year over year.
In commenting on the digital performance, OutKick founder Clay Travis said, “OutKick’s growth continues to spotlight our cutting-edge content and fearless talent.
This comes on the heels of OutKick announcing that NFL star Donovan McNabb signed with the platform to host a video podcast entitled The 5 Spot with Donovan McNabb which was announced yesterday.

FOX News Digital Marks 30 Consecutive Months as Top News Brand With Multiplatform Minutes

Retrieved on:

Monday, September 18, 2023

FOX News Digital finished August marking 30 consecutive months as the top news brand with multiplatform minutes, according to Comscore.

Key Points:

FOX News Digital finished August marking 30 consecutive months as the top news brand with multiplatform minutes, according to Comscore.
FOX News Digital also led news brands with multiplatform views and saw both monthly and yearly growth with multiplatform views, multiplatform minutes and multiplatform unique visitors.
FOX News Digital closed out the month reaching 3.2 billion total multiplatform minutes, 1.8 billion total multiplatform views, and 92 million multiplatform unique visitors.
FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather.

U.S. Joint Industry Committee Grants Conditional Certification in Next Stage of its Currency Certification Program

Retrieved on:

Wednesday, September 20, 2023

Certification, JIC, Comscore, RFI, Worker standards board, Cryptocurrency

NEW YORK, Sept. 20, 2023 /PRNewswire/ -- OpenAP on behalf of the U.S. Joint Industry Committee (JIC) today announced that following a rigorous RFI scoring process, the JIC has granted conditional certification to Comscore, iSpot and VideoAmp as part of its ongoing currency certification efforts. The three companies were scored to be transactable through the JIC's first stage of analysis, with full certification anticipated to be awarded in early 2024 to those who pass the data evaluation. The news marks an important milestone in bringing transparency to the industry on transactional readiness at scale for new cross-platform solutions and in enabling more competition in a multi-currency marketplace.

Key Points:

The scores were reviewed by the subcommittee on August 1, 2023, and a vote on conditional certification was taken.
Conditional certification is granted to those who are moving forward into the data evaluation stage, with the JIC's goal of issuing full certification in early 2024.
In addition to the currency certification program underway, the JIC will introduce a new measurement certification track in 2024 to bring additional standards and enable further innovation in cross-platform measurement solutions.
"We applaud the efforts of all companies who leaned in with the JIC's currency certification efforts and participated in the RFI stage.

The Arena Group Launches ‘Arena Creator Network:’ A Creator-Led Cultural Content Hub Powered by Iconic Brands for Unmatched Social Branded Opportunities

Retrieved on:

Thursday, September 7, 2023

The programs deliver smart targeting through audience and interest matchmaking that is cost-efficient and effective, equipping brands to reach millions of consumers.

Key Points:

The programs deliver smart targeting through audience and interest matchmaking that is cost-efficient and effective, equipping brands to reach millions of consumers.
Parade grew social referrals by 161% year over year from last year to this year, according to The Arena Group’s internal data.
The result is deeper through line, social-first content that will inform editorial coverage from our iconic brands.
It’s really a modern, creative media solution, built with purpose,” said Lindsay Calabrese, General Manager of Creator Network at The Arena Group.

COMSCORE SCORES EXPANDED PARTNERSHIP WITH THE GREEN BAY PACKERS FOR LOCAL, DIGITAL AND SOCIAL MEASUREMENT

Retrieved on:

Tuesday, September 12, 2023

NFL, HHS, Sport, Partnership, Atmosphere, Green Bay Packers, Green Bay, Consumer, History, Comscore, Local TV, Green Bay Packers Hall of Fame, Local, SM Brand Marketing, Assistant director, Outstanding Live Sports Series, Television, League

The two-year agreement includes the continued use of Comscore's cutting-edge local television and digital measurement solutions as well as an extension of Comscore's social measurement platform, providing a comprehensive measurement package for the Green Bay Packers.

Key Points:

The two-year agreement includes the continued use of Comscore's cutting-edge local television and digital measurement solutions as well as an extension of Comscore's social measurement platform, providing a comprehensive measurement package for the Green Bay Packers.
The Green Bay Packers also boast one of the most devoted fanbases in all of sports.
Fans tune into Packers games as well as their original programming such as Packers Live and Total Packers with Matt LaFleur.
Comscore's Local TV measurement allows for a comprehensive look at what Packers fans are watching in support of programming insights and ad sales.

AdAdapted Expands Partnership With the National Frozen and Refrigerated Foods Association Into 2024

Retrieved on:

Wednesday, September 6, 2023

Advertising, Partnership, ANN, CPG, JDM, LiveRamp, Kellogg's, National Frozen & Refrigerated Foods Association, Comscore, Tasty, NFRA, Tyson Foods, Online shopping

ANN ARBOR, Mich., Sept. 6, 2023 /PRNewswire/ -- AdAdapted, an advertising technology solution that gets brands onto shopping lists and into e-commerce grocery carts, announced today that it will continue and expand its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the third straight year. Among other benefits, the nonprofit association offers its member companies participation in co-op media programs throughout the year. Since 2022, AdAdapted has been the primary offering in these programs, providing participating brands with shoppable media solutions to drive measurable sales both in-store and online.

Key Points:

For the third consecutive year, the National Frozen and Refrigerated Foods Association will tap AdAdapted to provide members with two innovative shoppable media programs
ANN ARBOR, Mich., Sept. 6, 2023 /PRNewswire/ -- AdAdapted , an advertising technology solution that gets brands onto shopping lists and into e-commerce grocery carts, announced today that it will continue and expand its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the third straight year.
Participating members benefit through two sponsored programs annually, the NFRA's March Frozen Foods Month (MFFM) and June Dairy Month (JDM) initiatives.
NFRA members that have recently participated include Del Monte, Kellogg Company, Sargento Foods, Tillamook, Tyson Foods and many others.
"We are thrilled to continue working with the NFRA in 2024," said Molly McFarland, co-founder and CRO, AdAdapted.

TVB to Host Two-Day Hybrid Forward Conference for Thousands of Local Broadcast TV Executives, Media Agencies and Marketers

Retrieved on:

Wednesday, September 6, 2023

TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for thousands of industry sales executives.

Key Points:

TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for thousands of industry sales executives.
The Forward Sales Conference will follow an in-person live Executive Summit on September 14, 2023 for senior broadcast and agency leadership.
Since TVB re-imagined the Forward conference into a virtual multi-media experience in 2021, nearly 5,000 registrants - broadcast TV c-suite and senior leadership, media agency and brand executives, mid to senior-level media planners and buyers and sales executives – have attended the conference each of the last two years.
In addition, content from the Executive Summit will be made available for on-demand viewing during the virtual Forward Sales Conference.

THE VIDEO WORLD IS GROWING FAST: THE LONGTAIL OF CTV EXPANDS ITS REACH

Retrieved on:

Tuesday, August 29, 2023

RESTON, Va., Aug. 29, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a global, trusted partner for planning, transacting and evaluating media, today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May '22-May '23) with ad supported services capturing the bulk of new viewing.

Key Points:

The 2023 State of Streaming report examines the current state of streaming adoption, growth trends and services, to help brands and advertisers improve their reach and targeting.
According to the analysis, the streaming audience size also continues to grow, up to 73% (YoY) from 69% in 2022.
Digital video is accelerating its growth: Hours watched on connected devices have risen 20% year-over-year with 81% of WiFi households now streaming on CTV.
The 2023 State of Streaming findings will be presented during a live webinar at 2pm ET on August 29, 2023.