Comscore | Jotup

200 Million and Growing

Retrieved on:

Tuesday, October 31, 2023

Miami, Fla., Oct. 31, 2023 (GLOBE NEWSWIRE) -- Latin Americans subscribe to an average of eight streaming services, according to a new survey conducted by Comscore, with sponsorship from Siprocal. The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.

Key Points:

The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.
Despite CTV being considered a developing business with technological acceleration and significant investments in the sector, its user base is already quite substantial: 200 million in Latin America.
The biggest numbers are those related to Brazil and Mexico: 66 million and 58 million, respectively.
Compared to 2022 figures, there has been an increase of 34% in the number of users in the region.

BuzzFeed, Inc. Announces Third Quarter 2023 Financial Results

Retrieved on:

Thursday, November 2, 2023

Please refer to “Non-GAAP Financial Measures” below for a description of how it is calculated and the tables at the back of this earnings release for a reconciliation of our GAAP and non-GAAP results.

Key Points:

Please refer to “Non-GAAP Financial Measures” below for a description of how it is calculated and the tables at the back of this earnings release for a reconciliation of our GAAP and non-GAAP results.
These statements are forward-looking and actual results may differ materially as a result of many factors.
Refer to “Forward-Looking Statements” below for information on factors that could cause our actual results to differ materially from these forward-looking statements.
BuzzFeed’s management team will hold a conference call to discuss our third quarter 2023 results today, November 2, at 5PM ET.

Analysis: In a Wave of Online Misinformation, Multiscreen TV Delivers Consumer Trust

Retrieved on:

Tuesday, October 31, 2023

Risk, Digital, Integral Ad Science, SVP, Strategic Insights, News, Harm, Video, Comscore, NewsGuard, VAB, Credibility, Cryptocurrency

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- The world is in an age of misinformation, particularly in online media. Why should brands care? Might brands be inadvertently responsible? How can brands mitigate their risk? The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.

Key Points:

The Video Advertising Bureau (VAB) examines those questions in its new report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation.
Eight of ten consumers are troubled by the proliferation of unreliable or false information across digital ad-tech platforms.
(Source: Edelman)
An estimated $2.6B is spent annually on digital ad-tech platforms that openly publish news-related misinformation.
(NewsGuard and Comscore)
For every $2.16 spent on news websites in the U.S., $1 is spent on misinformation.

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting

Retrieved on:

Tuesday, October 31, 2023

Intelligence, EVP, Cadent, CTV, Business development, Habit, Aperture, Television, Data, Advertising, DSP, Comscore, Cadent Gas, IDS, Partnership, Privacy, Proximic, SCOR, GM

NEW YORK, Oct. 31, 2023 /PRNewswire/ -- Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and leading provider of audience and content targeting solutions for programmatic activation, today announced a two-part partnership, beginning with the now live integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform. The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.

Key Points:

The second phase will integrate Proximic by Comscore's Predictive Audiences and content targeting tools into the Aperture Converged TV DSP.
This partnership combines the capabilities of Aperture Platform and Proximic by Comscore to provide enhanced ID-based and ID-free audience targeting across linear and advanced TV, including addressable TV and CTV viewership audiences.
"By integrating Proximic by Comscore, we are enabling holistic targeting and measurement with their syndicated and custom audience segments."
Following the launch of Proximic by Comscore's ID-based audience suite in the Cadent Aperture Platform this fall, additional Predictive Audiences and content targeting tools are set to roll out in the coming months.

COMSCORE ADDS SOCIAL INCREMENTAL AUDIENCES TO ITS FLAGSHIP DIGITAL MEASUREMENT TOOL, FURTHER EXPANDING ITS CROSS-PLATFORM CAPABILITIES

Retrieved on:

Thursday, October 26, 2023

IHeartMedia, The Digital Group, Social media, Bustle, SVP, Commercial software, Audience, Comscore, Social, BuzzFeed, Bustle (magazine), Marketing, SCOR, IHeartRadio

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Comscore (NASDAQ: SCOR) a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital population.

Key Points:

By providing a complete view of digital audiences, Comscore's new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.
"We take enormous pride in the scale of our highly engaged audiences on social media.
Our Social Incremental methodology, which is inherently privacy-first, allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint."
Comscore's Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.

COMSCORE TO ANNOUNCE THIRD QUARTER 2023 FINANCIAL RESULTS

Retrieved on:

Wednesday, October 25, 2023

Telephone, Comscore, PIN, SCOR, Internet service provider

RESTON, Va., Oct. 25, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m.

Key Points:

RESTON, Va., Oct. 25, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the third quarter ended September 30, 2023 on Monday, November 6th at 5:00 p.m.
ET.
Upon registration, all telephone participants will receive the dial-in number along with a unique PIN number that can be used to access the call.

Comscore Launches AI-Powered Political Audience Targeting Solutions Ahead of 2024 Election Season, Initially Exclusive to Media Buyers on The Trade Desk

Retrieved on:

Tuesday, October 24, 2023

Senate, Human, Business development, Trade, Comscore, House, Internet, The Trade Desk, SCOR, GM, Marketing, Proximic

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, has enabled a new suite of audience segments that reach users based on exposure to specific political campaigns and local TV exposure. The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.

Key Points:

The new segments arrive today, available exclusively to clients of global digital media-buying platform, The Trade Desk.
Heading into the 2024 election year that's forecasted to exceed a record $10 billion in political ad spend1, these new segments allow marketers to reach political audiences in a privacy-centric way, using Comscore's unique, customizable political TV ad exposure segments.
"As more political advertisers look for ways for greater reach with right audiences, digital advertising becomes a critically important component to media campaigns.
"Media buyers will now have the ability to extend reach and drive incrementality over linear, to effectively compete in this hyper-competitive race."

OutKick Finishes 3Q With Highest Year Over Year Growth in Unique Visitors

Retrieved on:

Friday, October 20, 2023

Entertainment, Sports, General Entertainment, Online, General Sports, Podcast, Bleacher Report, CBS Sports, Comscore, Growth, Commercial software, Yahoo! Sports, Deadspin, Clay Travis

OutKick, the fastest growing national multimedia sports platform, finished 3Q with the highest year over year growth amongst its competitive set averaging more than 5 million total multiplatform unique visitors, which is up 34% versus 3Q of 2022, according to Comscore.

Key Points:

OutKick, the fastest growing national multimedia sports platform, finished 3Q with the highest year over year growth amongst its competitive set averaging more than 5 million total multiplatform unique visitors, which is up 34% versus 3Q of 2022, according to Comscore.
The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views.
OutKick also had over 5 million total multiplatform unique visitors, up 4% versus the prior month, according to Comscore.
In commenting on the digital performance, OutKick founder Clay Travis said, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform.

FOX News Digital Marks Ten Consecutive Quarters Leading News Brands With Multiplatform Minutes

Retrieved on:

Wednesday, October 18, 2023

FOX News Digital also led news brands with multiplatform views, marking five consecutive quarters leading this metric.

Key Points:

FOX News Digital also led news brands with multiplatform views, marking five consecutive quarters leading this metric.
FOX News Digital closed out the third quarter reaching 9.5 billion total multiplatform minutes, 5.2 billion total multiplatform views, and an average of 88.4 million monthly multiplatform unique visitors.
**
In September, FOX News Digital was the top news brand with both multiplatform views and minutes, marking 31 consecutive months as the leader in multiplatform minutes.
* During the month, FOX News Digital posted 3.3 billion multiplatform minutes, 1.7 billion multiplatform views and nearly 90 million unique visitors.

TD named Best Consumer Digital Bank in North America for third consecutive year by Global Finance

Retrieved on:

Thursday, October 19, 2023

TORONTO, Oct. 19, 2023 /CNW/ - TD Bank Group (TD) has been named the "Best Consumer Digital Bank in North America" for the third consecutive year by Global Finance in their World's Best Digital Banks Awards 2023.

Key Points:

TORONTO, Oct. 19, 2023 /CNW/ - TD Bank Group (TD) has been named the "Best Consumer Digital Bank in North America" for the third consecutive year by Global Finance in their World's Best Digital Banks Awards 2023.
"Developing a deeper understanding of customer preferences so we can serve their unique needs through digital is critical," says Rizwan Khalfan, Chief Digital and Payments Officer, TD Bank Group. "
We're proud to be recognized by Global Finance for our personalized digital offerings for the third year in a row."
To learn more about TD Bank Group's enterprise approach to innovation, TD Invent, please visit https://tdinvent.td.com