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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Retrieved on:

Tuesday, January 16, 2024

Artificial intelligence, Advertising, Intelligence, Proximic, AI, Comscore, Head, CTV, Yoy, Sales

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.

Key Points:

The majority of advertisers plan to increase investment in programmatic;
Contextual targeting stands out as a viable alternative to the cookie;
NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore , Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions for programmatic activation, released its second annual State of Programmatic Report for 2024.
The report makes clear that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
"If 2024 plays out as advertisers indicated in our State of Programmatic report, the industry is looking at a significant increase in programmatic spend, a shift of linear TV budgets to CTV and major growth in contextual targeting as a cookie replacement strategy," said Rachel Gantz, Managing Director, Proximic by Comscore.
Over three-quarters (76%) of marketers think artificial intelligence (AI) will change how programmatic platforms operate.

red violet Announces Appointment of Bill Livek to Board of Directors

Retrieved on:

Tuesday, January 9, 2024

Civic, Senior, Red-violet, Rentrak, Advertising Research Foundation, Comscore, Vice, Covenant House, BOCA, Management

BOCA RATON, Fla., Jan. 09, 2024 (GLOBE NEWSWIRE) -- Red Violet, Inc. (NASDAQ: RDVT), a leading analytics and information solutions provider, today announced the appointment of Bill Livek to the red violet Board of Directors, effective January 5, 2024.

Key Points:

BOCA RATON, Fla., Jan. 09, 2024 (GLOBE NEWSWIRE) -- Red Violet, Inc. (NASDAQ: RDVT), a leading analytics and information solutions provider, today announced the appointment of Bill Livek to the red violet Board of Directors, effective January 5, 2024.
“We’re excited to welcome Bill to red violet’s Board of Directors, and I know that we will benefit from his expertise during this next phase of red violet’s expansion.”
Mr. Livek is currently the Vice Chairman of comScore, Inc. (“Comscore”), a global media measurement and analytics company, serving in this capacity since 2016.
Mr. Livek also serves on the board of directors of Adstra, Civic Science, The Covenant House, and the Advertising Research Foundation (“ARF”).
“I’m honored and excited to join red violet’s Board of Directors at such an exciting phase of the company’s development,” said Bill Livek.

Former Yahoo Exec Joins Climate Risk Fintech

Retrieved on:

Tuesday, January 9, 2024

Climate X, a leading company in climate risk analytics for the financial industry, appoints Iván Markman to their Advisory Board.

Key Points:

Climate X, a leading company in climate risk analytics for the financial industry, appoints Iván Markman to their Advisory Board.
In a significant development for Climate X, Iván Markman brings over two decades of experience in technology and transformative business growth as he joins the Advisory Board.
Iván’s demonstrated track record in facilitating expansion speaks for itself – we’re excited.”
Climate X's solutions are transforming the way the financial and real estate sectors approach climate risk.
By delivering detailed projections of climate impacts, Climate X’s platform, Spectra, equips companies to shield their investments and adhere to strict regulatory requirements for environmental risk reporting.

Three Key Factors Impacting Higher Education Marketing and Student Engagement in 2024

Retrieved on:

Monday, January 8, 2024

Online, Smart TV, Marketing, University, Comscore, Student, School, Education, Student engagement, Knowledge, FAST, Television, Environment, Tutoring

Lenexa, Kan. (January 8, 2024), Jan. 08, 2024 (GLOBE NEWSWIRE) -- EducationDynamics , a leading enrollment management agency specializing in higher education, released the latest trends in higher education in the " Marketing and Enrollment Management Benchmarks 2024 " report.

Key Points:

Lenexa, Kan. (January 8, 2024), Jan. 08, 2024 (GLOBE NEWSWIRE) -- EducationDynamics , a leading enrollment management agency specializing in higher education, released the latest trends in higher education in the " Marketing and Enrollment Management Benchmarks 2024 " report.
The comprehensive report reveals key insights for helping colleges and universities better engage and serve the modern student.
“The findings in this year’s Benchmarks Report underscore the shifting dynamics in student engagement, prompting higher education institutions to adapt and innovate in response to evolving preferences and behaviors.
Data for the "Marketing and Enrollment Management Benchmarks 2024: Trends in Higher Education Marketing and Student Engagement Higher Ed Landscape Report" was sourced from EducationDynamics Online College Students Survey 2023, EducationDynamics Proprietary Data, Vivvix fna Kantar Media Intelligence, and ComScore 2023 State of Streaming.

PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetization Benefits for Publishers

Retrieved on:

Monday, January 8, 2024

Chrome, IDS, Canadian Tire money, Trade, Internet, Privacy, Comscore, ROI

With Connect as a centralized access point for addressability solutions, the company has not only adapted to industry changes but has also delivered a quantifiable monetization lift for publishers.

Key Points:

With Connect as a centralized access point for addressability solutions, the company has not only adapted to industry changes but has also delivered a quantifiable monetization lift for publishers.
Last week, Google began turning off third-party cookies for Chrome users, with plans to completely disable third-party cookies by the end of the year.
As the digital advertising landscape undergoes this seismic shift with heightened privacy regulations and the demise of anonymous targeting, PubMatic sits at the nexus of consumer consent.
As a result, over 75% of impressions on the PubMatic platform have alternative targeting signals attached other than the cookie.

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

Retrieved on:

Thursday, January 4, 2024

The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers.

Key Points:

The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers.
This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year.
TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale.
"TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital.

Yieldmo Bolsters Global Leadership with Strategic Appointments to Drive Innovation and Growth in 2024

Retrieved on:

Thursday, January 4, 2024

Digital Marketing, Marketing, Advertising, Communications, Meta, Creative director, Multimedia, GTM, EBay, Creative, Time Inc., Comscore, SVP, Head, OpenWeb, CTV, Sales

Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today announced four new additions to its global leadership team.

Key Points:

Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today announced four new additions to its global leadership team.
(Photo: Business Wire)
Werner joined Yieldmo from Teads as SVP of Sales & Client Partnerships.
In this role, she will spearhead sales partnerships, leveraging her expertise to propel the organization to new heights.
With their leadership, I am confident that Yieldmo will not only meet but exceed the expectations of our clients and partners, delivering exceptional value and results in 2024 and beyond.”

OutKick Sees Strong Growth in November 2023

Retrieved on:

Tuesday, December 19, 2023

Entertainment, Sports, Technology, General Entertainment, Mobile Entertainment, General Sports, Internet, Comscore

OutKick, the fastest growing national multimedia sports platform, saw strong growth month over month in November 2023 with over 6.4 million total multiplatform unique visitors (up 6% versus the prior month), 24 million total multiplatform views, (up 2% versus the prior month), and 23 million total multiplatform minutes (up 1% flat versus the prior month), according to Comscore.

Key Points:

OutKick, the fastest growing national multimedia sports platform, saw strong growth month over month in November 2023 with over 6.4 million total multiplatform unique visitors (up 6% versus the prior month), 24 million total multiplatform views, (up 2% versus the prior month), and 23 million total multiplatform minutes (up 1% flat versus the prior month), according to Comscore.
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 1.3 million total social actions in November 2023, up 48% versus the prior month and up 93% versus November 2022.
The platform also saw over 8.2 million video views on Facebook, X, and YouTube which is up 17% versus November 2022, according to Shareablee.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on:

Thursday, December 21, 2023

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points:

With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on:

Thursday, December 21, 2023

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points:

With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.