Public Relations

Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency

Retrieved on: 
Tuesday, April 23, 2024
Marketing, Advertising, Retail, Communications, Restaurant, Bar, Food, Beverage, Public Relations, Investor Relations, CMO, JKR, Degree, ICR, Omnicom Group, Firehouse Subs, PHD, Fire station, Growth, Restaurant Brands International, Orchard, RBI

Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.

Key Points: 
  • Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty sandwich brand with a passion for hearty, flavorful food and heartfelt service, has named Orchard its lead creative agency.
  • This marks the first time Firehouse Subs has expanded beyond a single-agency approach since its founding in 1994 – a strategic decision that ushers in a new growth era for the brand.
  • With more than 1,200 mostly-franchised locations across 46 states, including Canada and Puerto Rico, Firehouse Subs actively engaged franchisee board of director members in the creative agency selection process.
  • JKR will act as design partner and help Firehouse Subs tell its visual story in a more compelling way, leaning into what makes the brand unique.

4imprint® Awarded one by one® Grants to Nearly 900 Charitable Organizations in First Quarter of 2024

Retrieved on: 
Monday, April 22, 2024
Specialty, Publishing, Fashion, Public Relations, Investor Relations, Marketing, Advertising, Retail, Communications, People with Disabilities, Catalog, Human Resources, Consulting, Fund Raising, Veterans, Foundation, Office Products, Professional Services, Philanthropy, Small Business, Agriculture, Other Philanthropy, Other Manufacturing, Packaging, Other Education, Manufacturing, Other Health, Supply Chain Management, Online Retail, Discount, Variety, Social Media, Search Engine Optimization, Search Engine Marketing, Other Retail, Blogging, Spouse, Mentorship, Disability, Uniform, School, 4imprint, Golf, Organic, Organization

Nearly 900 charitable organizations in the US and Canada received 4imprint one by one promotional products grants in the first quarter of 2024.

Key Points: 
  • Nearly 900 charitable organizations in the US and Canada received 4imprint one by one promotional products grants in the first quarter of 2024.
  • Those organizations are using the in-kind grants to build brand awareness, raise funds, thank volunteers and donors and more.
  • On average throughout the year, the one by one program provides more than 15 grants every business day to 501(c)(3) organizations, schools, religious organizations and registered Canadian charities.
  • “The work these organizations do and the impact they have is inspiring,” said Kevin Lyons-Tarr, CEO of 4imprint.

BTS Named a Top 20 Leadership Training Company in 2024

Retrieved on: 
Monday, April 22, 2024
Other Professional Services, Legal, Other Communications, Insurance, Human Resources, Public Relations, Investor Relations, Finance, Marketing, Consulting, Small Business, Training, Education, Banking, Communications, Accounting, Professional Services, Intelligence, BTS, SVP, Learning, Trust, Management

BTS GROUP AB (publ) , a world-leading strategy implementation firm, was recently recognized as a Top 20 Leadership Training Company by Training Industry, Inc.

Key Points: 
  • BTS GROUP AB (publ) , a world-leading strategy implementation firm, was recently recognized as a Top 20 Leadership Training Company by Training Industry, Inc.
    “It is truly a privilege to be acknowledged for our leadership development capabilities,” said Lance Wilke, SVP, Head of Talent, Learning & Leadership, North America.
  • “At BTS, we remain committed in our dedication to supporting our clients with their most critical people and talent challenges.
  • From implementing scalable, frontline solutions to meet the evolving expectations of next-generation leadership, to driving executive and critical role development that propels strategies forward, our efforts have helped clients redefine their approach to talent strategy and leadership development.
  • Industry visibility, innovation and impact in the leadership training market.

Newrez Tallies 40,000 New Trees Planted in Sustainability Pledge with One Tree Planted® Partnership

Retrieved on: 
Monday, April 22, 2024
Environmental Health, Sustainability, Consumer, Environmental, Social and Governance (ESG), Residential Building & Real Estate, Commercial Building & Real Estate, Environment, Construction & Property, Public Relations, Investor Relations, Finance, REIT, Communications, Banking, Professional Services, Architecture, Philanthropy, Foundation, Agriculture, Other Consumer, Natural Resources, Water quality, Nature, Biodiversity, Health, Partnership, Carbon footprint, Tree, Atmosphere, Forestry

To commemorate Earth Day, Newrez LLC (“Newrez”, the “Company”), a national mortgage lending and servicing organization, announced its fourth year partnering with One Tree Planted®, a non-profit organization dedicated to global reforestation, which has contributed to a combined 40,000 trees planted around the globe on behalf of Newrez.

Key Points: 
  • To commemorate Earth Day, Newrez LLC (“Newrez”, the “Company”), a national mortgage lending and servicing organization, announced its fourth year partnering with One Tree Planted®, a non-profit organization dedicated to global reforestation, which has contributed to a combined 40,000 trees planted around the globe on behalf of Newrez.
  • “This is our fourth year partnering with One Tree Planted® and it’s been a key part of our strategy to reduce our impact on the environment,” said Baron Silverstein, President of Newrez.
  • “We are grateful for our continued partnership with Newrez, and all the work we have been able to do together these past three years,” said Hannah Ewing, who leads Corporate Partnerships at One Tree Planted®.
  • Through these efforts, Newrez is committed to being a responsible corporate citizen and supporting a more sustainable future.

Social Media in Banking Thematic Research Report 2024: Prospects of Social Media Giants for a Deep Assault on Financial Services, and How Incumbent Banks Might Respond - ResearchAndMarkets.com

Retrieved on: 
Friday, April 19, 2024
Banking, Internet, Social Media, Professional Services, Technology, Security, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, Finance, Social media, Research, BRIC, Meta, Artificial intelligence, Calculus, Friends, Environment, Patent, Family, Pressure, Microsoft, Privacy, Legislation, ByteDance, ESG, FS, Face, Interrogation, Ageing

This report maps out the prospects of social media giants for a deep assault on financial services, and how incumbent banks might respond.

Key Points: 
  • This report maps out the prospects of social media giants for a deep assault on financial services, and how incumbent banks might respond.
  • This helps identify the best attack vectors for social media giants, but also where incumbent banks should focus efforts to maximize retention.
  • Alongside that, social media companies are under pressure to diversify away from their ad-funded business model in the face of increased regulatory scrutiny.
  • Understand the latest regulatory trends impacting the social media business model, and where arbitrage opportunities exist for social media giants versus incumbent banks.

FreeCast Engages Maxim Group as Exclusive Financial Advisor for Nasdaq Direct Listing

Retrieved on: 
Friday, April 19, 2024
Technology, Mobile, Wireless, Audio, Video, Entertainment, General Entertainment, Public Relations, Investor Relations, Telecommunications, Software, Networks, Communications, Internet, TV and Radio, Hardware, Consumer Electronics, IPO, Security (finance)

FreeCast, Inc. (the “Company,” symbol: CAST), today announced that it has engaged Maxim Group LLC to act as the Company’s exclusive financial advisor for its proposed Nasdaq Direct Listing.

Key Points: 
  • FreeCast, Inc. (the “Company,” symbol: CAST), today announced that it has engaged Maxim Group LLC to act as the Company’s exclusive financial advisor for its proposed Nasdaq Direct Listing.
  • FreeCast is an advanced integrated hyper-targeted commercial-to-consumer middleware platform for the global video streaming industry.
  • As recently disclosed in its amendment to its registration statement filed with the Securities and Exchange Commission, the Company intends to register its shares with the SEC and seek a direct listing on Nasdaq, departing from its initial plan of a traditional IPO.
  • FreeCast does not intend to generate new capital through its proposed listing.

StreetCred PR Adds Industry Veteran to Senior Leadership Team

Retrieved on: 
Friday, April 19, 2024
Professional Services, Business, Communications, Finance, Consulting, Media, Public Relations, Investor Relations, Charles Schwab Corporation, Trendspotting, PR, Ideation, News

StreetCred Communications , LLC, (“StreetCred”), an agency solely focused on delivering the highest caliber of public relations (PR) work to the financial services industry, today announced the appointment of senior vice president Rob Farmer .

Key Points: 
  • StreetCred Communications , LLC, (“StreetCred”), an agency solely focused on delivering the highest caliber of public relations (PR) work to the financial services industry, today announced the appointment of senior vice president Rob Farmer .
  • This move adds another accomplished, highly experienced professional to a team already loaded with top-tier talent.
  • The management team — composed of Farmer, Jimmy Moock , Emma Smith , Will Ruben and Jason Lahita — leads from the front and is committed to building an agency by PR practitioners, for PR practitioners.
  • His deep industry knowledge and expertise — not to mention his passion for PR — equip us to better serve our clients and continue our strong momentum.”

PartnerCentric Clinches Gold at 2024 US Partnership Awards

Retrieved on: 
Thursday, April 18, 2024
Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, Professional Services, Software, Digital Marketing, Data Analytics, Creativity, Partnership, Entertainment

PartnerCentric , a leading force in the affiliate and partnership marketing industry, has again demonstrated its excellence and innovative prowess at the 2024 US Partnership Awards held last night in Miami.

Key Points: 
  • PartnerCentric , a leading force in the affiliate and partnership marketing industry, has again demonstrated its excellence and innovative prowess at the 2024 US Partnership Awards held last night in Miami.
  • Securing top awards in multiple esteemed categories, PartnerCentric captured gold for The Trend Setter - awarded to agencies who execute out-of-the-box strategies to evolve industry standards.
  • The prestigious US Partnership Awards are co-hosted by Hello Partner and PerformanceIn , to celebrate premier agencies that contribute significant business value, emphasizing creativity, data-driven insights, and technological advancements to boost client growth.
  • “We are deeply honored and incredibly proud to have received these awards in such fiercely competitive categories," stated Stephanie Harris, founder & CEO of PartnerCentric.

ROffice Begins First Partnership: J.W. Cole

Retrieved on: 
Thursday, April 18, 2024
Social Media, Other Communications, Insurance, Technology, Human Resources, Public Relations, Investor Relations, Finance, Marketing, Consulting, Banking, Communications, Accounting, Professional Services, Other Technology, Internet, Office management, Partnership

Cole .

Key Points: 
  • Cole .
  • A marketplace of opportunities for advisors to select meaningful fractional help, ROffice is now available to J.W.
  • Cole, we understand the challenges of juggling multiple tasks to provide top-notch services to our clients,” said R.J. Wood , founding principal at J.W.
  • Cole demonstrates our value to the industry,” said Andrew J. Evans , ROffice’s founder and chief executive officer.

EY Announces Ken Luce of LDWW as an Entrepreneur Of The Year® 2024 Southwest Award Finalist

Retrieved on: 
Thursday, April 18, 2024
Women, Other Communications, Entrepreneur, Public Relations, Investor Relations, Marketing, Communications, Professional Services, Consumer, Other Professional Services, Slate, Organization, Courage, LLP, Woman, EY, BGSF, DFIN, Ewing Kauffman, Platinum, Gold, PNC Financial Services, SAP, Growth, Ernst & Young

Ernst & Young LLP (EY US) has announced that Ken Luce, founder of LDWW, was named an Entrepreneur Of The Year® 2024 Southwest Award finalist.

Key Points: 
  • Ernst & Young LLP (EY US) has announced that Ken Luce, founder of LDWW, was named an Entrepreneur Of The Year® 2024 Southwest Award finalist.
  • Luce was one of 47 regional entrepreneurs selected as finalists by an independent panel of judges.
  • "I was profoundly honored to have even been nominated for EY's Entrepreneur of the Year," said Luce.
  • "I never would have imagined being a 2024 Southwest Award finalist.