MVPD

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market

Retrieved on: 
Monday, January 8, 2024

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.

Key Points: 
  • “This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.
  • By combining Samba TV’s robust viewership data with HyphaMetrics’ patented and proprietary artificial intelligence-fueled panel data, the advertising industry will gain unprecedented access to a unified dataset, offering census-level data with person-level granularity.
  • The cross-validated dataset can be leveraged across the media marketplace to activate interoperability, thereby increasing flexibility and utility of existing data.
  • Together with Samba TV, we are making this a reality.”

Thanksgiving Holiday Provides Boost to TV Viewing Levels in November, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, December 19, 2023

Overall TV usage in November was up 5.7% compared with October, primarily driven by the week of Thanksgiving (11/20/23 - 11/26/23), when viewing levels peaked and measured over 14% higher than the previous month.

Key Points: 
  • Overall TV usage in November was up 5.7% compared with October, primarily driven by the week of Thanksgiving (11/20/23 - 11/26/23), when viewing levels peaked and measured over 14% higher than the previous month.
  • Month-over-month, broadcast usage was up 7% in November, largely propelled by the week of Thanksgiving when usage jumped 18.4%.
  • Similar to broadcast, streaming usage peaked during the holiday week when viewing jumped over 10% compared with October levels.
  • that was driven largely by football coverage and the Macy's Thanksgiving Day Parade, leading it to a platform-high 1.3% of TV.

Broadcast Ascends Again in October on Strength of Sports Viewership, according to Nielsen's Report of The Gauge™

Retrieved on: 
Tuesday, November 21, 2023

The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.

Key Points: 
  • The broadcast sports genre was up again in October (+15%) after recording a massive 360% monthly increase in September.
  • Sports viewing, which was boosted most notably by NFL games and the MLB World Series, made up nearly 30% of all broadcast viewership.
  • In October 2022 by comparison, the sports genre made up 25% of the broadcast category, while the drama genre led with nearly 27%.
  • Also on a year-over-year basis, broadcast viewership was down by 5.6%, and the category has lost 1.4 share points.

Nexstar Media Group Reports Third Quarter Net Revenue of $1.13 Billion

Retrieved on: 
Wednesday, November 8, 2023

Nexstar – Consolidated refers to all of the Company’s operations while Nexstar, Ex-The CW refers to the Consolidated results without The CW operations and eliminations.

Key Points: 
  • Nexstar – Consolidated refers to all of the Company’s operations while Nexstar, Ex-The CW refers to the Consolidated results without The CW operations and eliminations.
  • Beginning in the fourth quarter of 2022, Nexstar defined Adjusted EBITDA and Free Cash Flow as metrics excluding transaction and one-time expenses.
  • Third quarter net revenue of $1.13 billion compared to $1.27 billion in the prior year quarter.
  • 64% of Nexstar’s third quarter net revenue was generated by distribution, digital and other revenue sources.

Quickplay expands global presence with launch of EMEA office

Retrieved on: 
Tuesday, November 7, 2023

The new office will address heightened industry demand for cloud-native, open architecture OTT solutions.

Key Points: 
  • The new office will address heightened industry demand for cloud-native, open architecture OTT solutions.
  • These solutions have been proven to accelerate time to market capabilities, drive cost effectiveness and optimize audience engagement and monetization.
  • Quickplay will leverage market-specific expertise and its global talent and innovation capabilities to tailor fast, flexible, and scalable solutions that can power digital transformation success for pay-TV, telco and MVPD customers throughout the EMEA region.
  • Previously, with Yahoo!, he had been senior director, strategy and operations, EMEA and chief of staff.

Quickplay expands global presence with launch of EMEA office

Retrieved on: 
Tuesday, November 7, 2023

TORONTO, Nov. 7, 2023 /PRNewswire/ -- Quickplay today announced the latest stage in the expansion of its worldwide footprint with the establishment of a new office in Europe and the naming of highly-regarded media, sports and technology veteran Wim Ponnet as President, EMEA.

Key Points: 
  • The new office will address heightened industry demand for cloud-native, open architecture OTT solutions.
  • These solutions have been proven to accelerate time to market capabilities, drive cost effectiveness and optimize audience engagement and monetization.
  • Quickplay will leverage market-specific expertise and its global talent and innovation capabilities to tailor fast, flexible, and scalable solutions that can power digital transformation success for pay-TV, telco and MVPD customers throughout the EMEA region.
  • Previously, with Yahoo!, he had been senior director, strategy and operations, EMEA and chief of staff.

PARAMOUNT GLOBAL AND SINCLAIR, INC. ANNOUNCE CBS TELEVISION NETWORK AFFILIATION AGREEMENTS

Retrieved on: 
Friday, October 27, 2023

NEW YORK and BALTIMORE, Oct. 27, 2023 /PRNewswire/ -- Paramount (NASDAQ: PARA; PARAA) and Sinclair, Inc. (NASDAQ: SBGI) ("Sinclair"), today announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates, KUTV in Salt Lake City, UT, KEYE in Austin, TX, WKRC in Cincinnati, OH, WPEC in West Palm Beach, FL, WWMT in Grand Rapids, MI and WHP in Harrisburg, PA. Additionally, Paramount reached an agreement to renew the affiliation of WTVH in Syracuse, NY and WGFL in Gainesville, FL, stations to which Sinclair provides services. 

Key Points: 
  • NEW YORK and BALTIMORE, Oct. 27, 2023 /PRNewswire/ -- Paramount (NASDAQ: PARA; PARAA) and Sinclair, Inc. (NASDAQ: SBGI) ("Sinclair"), today announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates, KUTV in Salt Lake City, UT, KEYE in Austin, TX, WKRC in Cincinnati, OH, WPEC in West Palm Beach, FL, WWMT in Grand Rapids, MI and WHP in Harrisburg, PA. Additionally, Paramount reached an agreement to renew the affiliation of WTVH in Syracuse, NY and WGFL in Gainesville, FL, stations to which Sinclair provides services.
  • Sinclair is one of the largest operators of CBS affiliates, and the 23 markets combined reach 8% of the U.S. audience serving over 10 million television households.
  • Sinclair's CBS affiliates will remain locally available to subscribers of Paramount+ with Showtime and will continue to be widely distributed across traditional MVPD and vMVPD platforms.
  • The agreement consists of renewals for the following CBS affiliates: WRGB in Albany, NY; KEYE in Austin, TX; KBAK in Bakersfield, CA; KFDM in Beaumont, TX; KBOI in Boise, ID; KGAN in Cedar Rapids, IA; WKRC in Cincinnati, OH; KRCG in Columbia, MO; KDBC in El Paso, TX; KVAL in Eugene, OR; WGFL in Gainesville, FL; WWMT in Grand Rapids, MI; WHP in Harrisburg, PA; KTVL in Medford, OR; KTVO in Ottumwa, IA; WGME in Portland, ME; KHQA in Quincy, IL; KUTV in Salt Lake City, UT; KPTH in Sioux City, IA; WSBT in South Bend, IN; WTVH in Syracuse, NY; WPEC in West Palm Beach, FL; and KIMA in Yakima, WA.

Broadcast Continues Seasonal Comeback on the Strength of Sports Programming, according to Nielsen's September 2023 Report of The Gauge™

Retrieved on: 
Tuesday, October 17, 2023

This sizable increase in volume led to an additional 2.5 share points for the category, to finish at 23.0% of total TV usage.

Key Points: 
  • This sizable increase in volume led to an additional 2.5 share points for the category, to finish at 23.0% of total TV usage.
  • The broadcast sports genre experienced massive growth (+360%) amid the start of NFL and college football seasons.
  • By comparison, the sports genre saw a 222% increase in viewership over the same period in 2022.
  • Linear streaming is included in the appropriate broadcast or cable category, and is not included in the streaming category.

Caretta Research: 'Super Aggregation' will be Key to MVPDs' Success in Next Decade

Retrieved on: 
Thursday, September 21, 2023

In "How to be a Pay-TV market leader by 2030," the Caretta team cites the need for MVPDs to embrace "coopetition" with rival video services to counter erosion of pay-TV subscriber bases.

Key Points: 
  • In "How to be a Pay-TV market leader by 2030," the Caretta team cites the need for MVPDs to embrace "coopetition" with rival video services to counter erosion of pay-TV subscriber bases.
  • "MVPDs start with three significant advantages: a billing relationship with, a direct promotional pipeline to, and valuable data on audiences who prioritize entertainment spend," said Ed Barton, Research Director for Caretta Research.
  • "To maximize the competitive advantages of incumbency, they should consider super aggregating video and digital services differentiated via bundling, video discovery and unique, local content."
  • "2030's market leading MVPDs will be built on cloud-native, open architectures enabling strategic optionality and AI-based technologies," Barton noted.

Parks Associates: Play Anywhere, QVC, Telly, Google, Fade Technology Solutions, and AiBUY Present at Future of Video Sept 14 Virtual Session "Building New Revenue"

Retrieved on: 
Wednesday, September 13, 2023

DALLAS, Sept. 13, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will feature the virtual session "Building New Revenue: Evolution of Video" on September 14, 11 am CT, featuring executives from Play Anywhere, QVC, Telly, Google, Fade Technology, and AiBUY. The firm's T-Commerce: Buying Through the TV reports households with an Apple TV or a smart TV with an Android or Google OS show more interest than other brands, including Samsung's Tizen, LG, and VIZIO Smartcast, in purchasing items directly through the TV (a T-Commerce feature).

Key Points: 
  • DALLAS, Sept. 13, 2023 /PRNewswire/ -- Parks Associates' sixth annual Future of Video will feature the virtual session " Building New Revenue: Evolution of Video " on September 14, 11 am CT, featuring executives from Play Anywhere, QVC, Telly, Google, Fade Technology, and AiBUY.
  • "If we really want to sell Jennifer Anniston's sweater, who owns the screen, and who gets paid?
  • If we can create a clearing house that tracks and renumerates the parties involved, then we might be on to something."
  • "Future of Video sessions give insights into the next generation of revenue opportunities for streaming services and consumer entertainment products."