MVPD

Operative Prepares for Accelerated Growth with New Executive Appointments

Retrieved on: 
Monday, June 13, 2022

NEW YORK, June 13, 2022 /PRNewswire/ -- Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate market adoption of Operative's next-generation cloud core platform, which enables media companies to unify and modernize their ad sales and content businesses. Founder and former CEO Lorne Brown will move to a strategic board role focused on market development and investment strategy.

Key Points: 
  • NEW YORK, June 13, 2022 /PRNewswire/ -- Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta asChief Commercial Officer.
  • The continued growth at Operative and market opportunity made it a compelling time for industry veteranBen Tatta to join to lead that continued charge in the market.
  • "I am thrilled to join Operative at a time where we can create a significant positive impact for our customers,"said Michael Grossi.
  • Under Michael's leadership and with Ben's industry knowledge, the executive team is being strengthened toprovide customers with exceptional service and solutions to accelerate growth.

UEFA National Team Competitions Kick off on FOX Sports and FuboTV With UEFA Nations League™ Broadcast Schedule

Retrieved on: 
Friday, May 27, 2022

UEFA Nations League marks the first competition in the networks new agreement with UEFA.

Key Points: 
  • UEFA Nations League marks the first competition in the networks new agreement with UEFA.
  • UEFA Nations League 2022/23 Highlights:
    UEFA Nations League 2020/21 runner-up Spain open play on the second day of the competition vs. Portugal.
  • Play-by-play announcer John Strong and match analyst Stu Holden serve as FOX Sports lead announce team for UEFA Nations League matches on FS1.
  • Click here to view the UEFA Nations League on FOX Sports broadcast schedule and here to view the UEFA Nations League on FuboTV broadcast schedule.

Viamedia Innovates Parity ADS Platform™ for Simultaneous Linear and CTV Advertising

Retrieved on: 
Thursday, May 19, 2022

Viamedia’s Parity ADS Platform™ enables MVPDs to regionalize streaming distribution by inserting regionally targeted ads on linear streams which mirror the ads running on traditional SD and HD channels. The platform provides a CTV capability MVPDs that have already deployed a dynamic platform or are migrating into a dynamic advertising model by serving identical ads across multiple platforms -- enabling ad sales for an entire subscriber base while protecting existing revenue streams.

Key Points: 
  • Viamedia , the leading fully-integrated independent cross-media local advertising company, today announced the launch of its new Parity ADS Platform.
  • View the full release here: https://www.businesswire.com/news/home/20220518006190/en/
    Viamedia's new Parity ADS Platform simultaneously inserts regionally targeted ads on linear streams to match traditional cable television systems.
  • Viamedias Parity ADS Platform enables MVPDs to regionalize streaming distribution by inserting regionally targeted ads on linear streams which mirror the ads running on traditional SD and HD channels.
  • The new Parity ADS Platform complements Viamedias expanding portfolio of advanced advertising solutions, which includes QTT , the companys patented, cloud-based solution that bridges digital demand and linear TV advertising inventory.

NIELSEN'S GRACENOTE LAUNCHES STREAMING CHANNELS DATA TO HELP CONTENT DISCOVERY PLATFORMS CAPITALIZE ON RISING STREAMING VIEWERSHIP

Retrieved on: 
Tuesday, May 24, 2022

EMERYVILLE, Calif., May 24, 2022 /PRNewswire/ -- Gracenote, the leading global provider of entertainment metadata, content IDs and related offerings, today announced the launch of Gracenote Streaming Channels Data enabling content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, content aggregators can now more effectively serve as one-stop shops for viewers who are increasingly turning to new free services for programming to augment premium streaming service content. 

Key Points: 
  • Gracenote Streaming Channels Data helps content discovery platforms leverage linear FAST and vMVPD content.
  • Streaming Channels Data provides content discovery platforms with access to Gracenote's gold standard database of schedules for linear streaming channels.
  • The launch of Gracenote Streaming Channels Data marks further expansion of the company's innovative Streaming Video suite of datasets built to help entertainment providers around the world drive engagement with compelling streaming content from a range of sources.
  • Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms.

NIELSEN'S GRACENOTE LAUNCHES STREAMING CHANNELS DATA TO HELP CONTENT DISCOVERY PLATFORMS CAPITALIZE ON RISING STREAMING VIEWERSHIP

Retrieved on: 
Tuesday, May 24, 2022

EMERYVILLE, Calif., May 24, 2022 /PRNewswire/ -- Gracenote, the leading global provider of entertainment metadata, content IDs and related offerings, today announced the launch of Gracenote Streaming Channels Data enabling content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, content aggregators can now more effectively serve as one-stop shops for viewers who are increasingly turning to new free services for programming to augment premium streaming service content. 

Key Points: 
  • Streaming Channels Data provides content discovery platforms with access to Gracenote's gold standard database of schedules for linear streaming channels.
  • The rich dataset enhances content discoverability and enables more personalized program recommendations across different services, ultimately improving the user experience.
  • The launch of Gracenote Streaming Channels Data marks further expansion of the company's innovative Streaming Video suite of datasets built to help entertainment providers around the world drive engagement with compelling streaming content from a range of sources.
  • Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms.

Trilith Studios Recognized for Diversity, Equity & Inclusion Contributions

Retrieved on: 
Friday, May 20, 2022

ATLANTA, May 20, 2022 /PRNewswire/ -- Trilith Studios today is proud to announce it has been selected as the inaugural recipient of the 2022 Jeana Stanley Award. The award, named in honor of Hearst Vice President of Finance Jeana Stanley, who passed away in June 2020, recognizes a media company that has made a significant contribution to diversity, equity, and inclusion (DEI) in the workplace.

Key Points: 
  • "Under the leadership of Zelda Hyde, Head of Talent Experiences, Trilith Studios is setting a high bar fitting to be recognized by the Jeana Stanley Award."
  • "We are honored to be recognized by our colleagues in media, and to become a part of the legacy of Jeana Stanley's commitment to diversity, equity, and inclusion," said Zelda Hyde, Head of Talent Experiences for Trilith Studios.
  • Trilith Studios is one of the largest purpose-built movie studios in North America with an emphasis on world-class facilities, state-of-the-art technology, and the creation of premium content.
  • Trilith Studios is one of the largest purpose-built movie studios in North America with an emphasis on world-class facilities, state-of-the-art technology, and premium content.

605 and VIZIO Announce Extended Agreement

Retrieved on: 
Wednesday, May 18, 2022

Today, 605, a global leader in television and cross-platform measurement, analytics and attribution, announced the renewal of their existing agreement with VIZIO (NYSE: VZIO) the leading provider of automatic content recognition (ACR) technologies from its Inscape data division.

Key Points: 
  • Today, 605, a global leader in television and cross-platform measurement, analytics and attribution, announced the renewal of their existing agreement with VIZIO (NYSE: VZIO) the leading provider of automatic content recognition (ACR) technologies from its Inscape data division.
  • The extended partnership will support 605s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscapes data set.
  • Under the newly formed agreement, 605 will maintain access to VIZIOs Inscape ACR data from approximately 20 million opted-in VIZIO Smart TVs for planning and measurement.
  • The extended agreement, in its third renewal, will now run through the end of 2026.

COMCAST TECHNOLOGY SOLUTIONS RELEASES SOLUTION TO FURTHER SIMPLIFY DYNAMIC LINEAR ADDRESSABLE AD INSERTION

Retrieved on: 
Tuesday, May 3, 2022

DENVER, May 3, 2022 /PRNewswire/ -- Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, today announced the launch of its national linear addressable advertising solution for customers and technology partners.

Key Points: 
  • DENVER, May 3, 2022 /PRNewswire/ -- Comcast Technology Solutions , a division of Comcast Cable that provides media and entertainment technology to content providers, operators and advertisers, today announced the launch of its national linear addressable advertising solution for customers and technology partners.
  • Beyond LRM, Comcast Technology Solutions offers the Advertising Suite , which is being used by programmers to support upcoming addressable advertising deployments.
  • It delivers a comprehensive solution for addressable ad management, personalization, ad intelligence and scalability, giving customers the visibility and control needed to optimize ROI on addressable TV campaigns.
  • Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to expand and navigate the rapidly changing media and entertainment technology landscape.

Ryff Partners with Triple-B Media for Brand Integration in 10,000 Hours of TV Content

Retrieved on: 
Tuesday, March 15, 2022

LOS ANGELES, March 15, 2022 /PRNewswire/ -- Ryff, whose AI-powered technology is changing product placement forever, announced a partnership with FAST channel creator Triple-B Media that will let advertisers integrate products in more than 10,000 hours of television content.

Key Points: 
  • But product placement can be time-consuming, expensive, and error prone, meaning that only certain brands and content creators can take advantage of it.
  • "The key to Ryff is that we have this time machine for brands," says Garry Edwards, Chief Revenue Officer at Ryff.
  • Triple-B Media properties include: FTF Sports, Lacrosse Sports Network, Billiard TV, MotoAmerica TV, ACL Cornhole TV, Boxing TV and Fido TV.
  • Triple-B Media has a growing portfolio of free ad-supported television networks, including FTF Sports, Lacrosse Sports Network, Billiard TV, MotoAmerica TV, ACL Cornhole TV, Boxing TV and Fido TV.

BBTV Holdings Inc. Strengthens Plus Solutions Business with Experienced Media Executive, Thomas Hughes

Retrieved on: 
Wednesday, March 9, 2022

Thomas most recently served as President of Vobile after nearly 9 years at Lionsgate, where he was Executive Vice President of Worldwide Digital Distribution.

Key Points: 
  • Thomas most recently served as President of Vobile after nearly 9 years at Lionsgate, where he was Executive Vice President of Worldwide Digital Distribution.
  • Hughes has over 30 years of diversified media experience including distribution, sales, marketing, production and operations, with a major focus on innovating new business models for content creation, windowing and distribution in the digital marketplace.
  • "BBTV pioneered the model that transformed how major media companies view fan uploaded content on digital platforms like YouTube and Facebook," comments Thomas Hughes.
  • Leveraging his extensive experience working within and in collaboration with prominent media companies and platforms, Thomas will work with BBTV to enable new global partnerships and enhance the company's strategic positioning across its Plus Solutions.