Operative Prepares for Accelerated Growth with New Executive Appointments
NEW YORK, June 13, 2022 /PRNewswire/ -- Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate market adoption of Operative's next-generation cloud core platform, which enables media companies to unify and modernize their ad sales and content businesses. Founder and former CEO Lorne Brown will move to a strategic board role focused on market development and investment strategy.
- NEW YORK, June 13, 2022 /PRNewswire/ -- Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta asChief Commercial Officer.
- The continued growth at Operative and market opportunity made it a compelling time for industry veteranBen Tatta to join to lead that continued charge in the market.
- "I am thrilled to join Operative at a time where we can create a significant positive impact for our customers,"said Michael Grossi.
- Under Michael's leadership and with Ben's industry knowledge, the executive team is being strengthened toprovide customers with exceptional service and solutions to accelerate growth.