Streaming Represented 36.4% of TV Usage in May, Roku Channel Obtains 1.1% Share, according to Nielsen's The Gauge™
NEW YORK, June 20, 2023 /PRNewswire/ -- Streaming accounted for 36.4% of time spent watching TV in the U.S. in May, according to Nielsen's May 2023 report of The Gauge™, the media measurement company's monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1% of TV viewing was spent watching cable content, and 22.8% with broadcast content.
- By comparison, 31.1% of TV viewing was spent watching cable content, and 22.8% with broadcast content.
- Following trends that are typical for this time of year, total TV usage in the U.S. declined for the fourth consecutive month in May, falling 4.4% from April.
- Time spent streaming (via a television) increased 2.5% in May versus April, and streaming's share of TV usage jumped from 34.0% to 36.4%.
- Representing 1.1% of TV usage in May, the Roku Channel is the latest streaming service, and third free ad-supported television (FAST) service, to obtain stand-alone coverage in The Gauge.