Fifth Estate

Unleashing the Power: How the “Fifth Estate” Drives Decision-Makers in Business and Politics

Retrieved on:

Friday, March 22, 2024

Technology, Other Communications, Tobacco, Communications, Media, Social Media, Social Activism, Retail, Consumer Electronics, Fifth Estate, PMI, Philip Morris International, Research, Social media, Fifth, News

By leveraging the positive aspects of this emerging influence, society can drive meaningful action on the world’s critical issues.

Key Points:

By leveraging the positive aspects of this emerging influence, society can drive meaningful action on the world’s critical issues.
“The world’s hierarchical structure is flattening,” said Marian Salzman, PMI’s Senior Vice President & Chief Corporate Citizenship Officer.
Leaders must not underestimate the impact of the Fifth Estate phenomena nor dismiss its potential to disrupt corporate power structures.
Businesses, policymakers, and civil society must find ways to help ensure this emerging force moves society in a positive direction.”

A New Power Rises: White Paper from Philip Morris International Examines Societal Impact of the Fifth Estate

Retrieved on:

Wednesday, January 17, 2024

Tobacco, Retail, Family, Philip Morris International, Research, Social media, Multimedia, Culture, Friends, Risk, PMI, Fifth, Fifth Estate, Internet, News, Smoke, Prevalence

A white paper and survey released today by Philip Morris International Inc. (PMI) (NYSE: PM) examine the increasing influence of the Fifth Estate on public discourse.

Key Points:

A white paper and survey released today by Philip Morris International Inc. (PMI) (NYSE: PM) examine the increasing influence of the Fifth Estate on public discourse.
View the full release here: https://www.businesswire.com/news/home/20240117191802/en/
The Fifth Estate Landscape (Graphic: Business Wire)
“The Fifth Estate has become a significant societal force that can be leveraged for good or ill,” commented Dr. Moira Gilchrist, Chief Communications Officer, Philip Morris International.
“On the one hand, the digital technologies that underpin it enable everyday people to stand up for what matters to them and help drive broad societal action.
On the other, this new power center can favor emotion and ideology over facts, perpetuating polarization and misinformation.

CJF announces Climate Solutions Reporting Award finalists

Retrieved on:

Friday, April 21, 2023

TORONTO, April 21, 2023 /CNW/ - The Canadian Journalism Foundation (CJF) is proud to announce its shortlist for the annual CJF Award for Climate Solutions Reporting that celebrates a journalist or team of journalists whose work shines a spotlight on climate change and innovative solutions in Canadian print, broadcast or online news reporting.

Key Points:

TORONTO, April 21, 2023 /CNW/ - The Canadian Journalism Foundation (CJF) is proud to announce its shortlist for the annual CJF Award for Climate Solutions Reporting that celebrates a journalist or team of journalists whose work shines a spotlight on climate change and innovative solutions in Canadian print, broadcast or online news reporting.
The CJF is proud to announce its shortlist for the annual CJF Award for Climate Solutions Reporting.
CJF thanks the generosity of founding award sponsor Intact Financial Corporation for providing the award's $10,000 prize.
"At Intact, we see climate as a top priority as we've seen the impacts of climate change on customers and in our business for over a decade.

Mindset Awards 2022 - Finalists Chosen

Retrieved on:

Wednesday, February 22, 2023

(December 14, 2022)

Key Points:

(December 14, 2022)
Forum president Cliff Lonsdale said: "It's gratifying to see the number of entries for these awards climbing each year.
The Mindset Award for Reporting on the Mental Health of Young People is sponsored by the Canadian Mental Health Association.
The Mindset award for Reporting on Workplace Mental Health is sponsored by Workplace Strategies for Mental Health, a source for journalists and employers alike, courtesy of Canada Life.
The Mental Health Commission of Canada supports the Mindset and En-Tête guides financially, while the Forum retains editorial control.

THE FIFTH Agency Expands Los Angeles Team with Key Hire to Lead Creative Team and Produce Creator-Driven Advertising

Retrieved on:

Tuesday, January 31, 2023

Award-winning, social-creative agency THE FIFTH , known for its viral creator marketing campaigns, today announced a crucial hire who will spearhead the growth of its Creative team in Los Angeles.

Key Points:

Award-winning, social-creative agency THE FIFTH , known for its viral creator marketing campaigns, today announced a crucial hire who will spearhead the growth of its Creative team in Los Angeles.
View the full release here: https://www.businesswire.com/news/home/20230131005497/en/
THE FIFTH hires Brett Brown, Head of Creative (Photo: Business Wire)
Long-time agency veteran Brett Brown, known in the industry for his unique creative vision and diverse background, joins THE FIFTH to lead the agency as it continues to experience explosive domestic growth.
As Head of Creative, Brown will be tasked with setting the creative vision for the agency to create culturally impactful campaigns that transcend media.
Fascinated by THE FIFTH Estate, Brown’s mission is to leverage his distinctive background to drive lasting influence and impact for clients.

COP27 Greta Goes for Nuclear while Guterres' Statements on NetZero Greenwashing are Unrealistic says Friends of Science

Retrieved on:

Thursday, October 13, 2022

CALGARY, Alberta, Oct. 13, 2022 /PRNewswire-PRWeb/ -- As COP27 – the UN Conference of the Parties to the 1992 Framework Convention on Climate Change approaches (Nov. 6-18, 2022 in Sharm El-Sheikh, Egypt) – the climate rhetoric heats up from Greta Thunberg, promoting her new book and rejecting greenwashing, as per this excerpt, published in The Guardian, Oct. 8, 2022, says Friends of Science Society.

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Greta Thunberg says Germany should keep their nuclear plants online versus burning more coal, as she promotes her new book, says Friends of Science.
UN Sec-Gen Guterres' statements on NetZero climate targets and greenwashing are unrealistic; meanwhile Naomi Klein and Bill McKibben say human rights equal climate justice for COP27.
On Oct. 12, 2022, Euronews Green reported that Greta Thunberg supported Germany keeping existing nuclear plants on line, though also advocating for more renewables.
Friends of Science Society is an independent group of earth, atmospheric and solar scientists, engineers, and citizens that is celebrating its 20th year of offering climate science insights.

STRONG FIELD PRODUCES A TIE FOR FIRST PLACE IN YOUNG PEOPLE'S MENTAL HEALTH AWARD

Retrieved on:

Monday, May 30, 2022

MONTREAL, May 30, 2022 /CNW/ - So strong was the field for a new journalism award in the field of young people's mental health, a jury has awarded two equal, full-value first prizes.

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MONTREAL, May 30, 2022 /CNW/ - So strong was the field for a new journalism award in the field of young people's mental health, a jury has awarded two equal, full-value first prizes.
"The extraordinary interest in the new English and French awards for reporting on the mental health pressures on children, youth and young adults is very encouraging," said Forum president Cliff Lonsdale.
The guides are supported by the Mental Health Commission of Canada, with funds from Health Canada.
The new Mindset and En-Tte awards for reporting on the mental health of young people, are administered by the Forum and sponsored by the Canadian Mental Health Association.

What WE Lost is a National Bestseller as Reported by the Toronto Star and Globe and Mail

Retrieved on:

Tuesday, May 24, 2022

Osgoode Hall Law School, Politics, Lawsuit, Equity, WE Charity scandal, Book, Chambers, Radio, McGill University, Milbank, WE Charity, Organization, Lost, Marc Kielburger, Fifth Estate, WE, GLOBE, Management, Public relations

What Does This Book Cover:

Key Points:

What Does This Book Cover:
- This book is full of surprises and reveals the true story that the media refused to cover.
- It dedicates an entire chapter to reporting on WE Charity by the CBCs The Fifth Estate.
- It identifies who really lost in the end, and the real victims of the WE Charity Scandal.
Optimum continues to publish critical and timely books on international and
national politics, true crime, and social and political justice.

Optimum Publishing International releases What We Lost: Inside the Attack on Canada’s Largest Children’s Charity

Retrieved on:

Monday, May 2, 2022

If you bought into the negative narrative about WE Charity, I challenge you to read this book.

Key Points:

If you bought into the negative narrative about WE Charity, I challenge you to read this book.
It dedicates an entire chapter to reporting on WE Charity by the CBCs The Fifth Estate.
It identifies who really lost in the end, and the real victims of the WE Charity Scandal.
OPTIMUM PUBLISHING INTERNATIONAL has been publishing award-winning, cutting- edge books since the 1970s.

Finalists announced for mental health reporting awards

Retrieved on:

Tuesday, March 15, 2022

LONDON, ON, March 15, 2022 /CNW/ - The Canadian Journalism Forum on Violence and Trauma today announced the finalists for four awards for excellence in mental health reporting in Canada during 2021.

Key Points:

LONDON, ON, March 15, 2022 /CNW/ - The Canadian Journalism Forum on Violence and Trauma today announced the finalists for four awards for excellence in mental health reporting in Canada during 2021.
Awards for work in English are offered in the name of Mindset: Reporting on Mental Health and those in French in the name of its francophone counterpart En-Tte : reportage et sant mentale.
Each awards stream now has two categories, workplace mental health and the mental health of young people.
The workplace awards are sponsored by Workplace Strategies for Mental Health , compliments of Canada Life, while the new awards for reporting about young people's mental health are sponsored by the Canadian Mental Health Association .