Influencer

Agency Habitat Marks 50th Anniversary, with an Eye to the Future

Retrieved on: 
Tuesday, December 12, 2023
Content Marketing, Other Communications, Marketing, Advertising, Communications, Digital Marketing, Social Media, Search Engine Marketing, Influencer, Prevalence, Habitat, Pudsey Lowtown railway station, Gold, History, The Last Best Place, Culture, American City Business Journals, American Advertising Federation, Social media, Fortification, Indian Telly Awards, Silver

Agency Habitat, Fort Worth’s most dynamic marketing firm, is proud to commemorate its 50th anniversary.

Key Points: 
  • Agency Habitat, Fort Worth’s most dynamic marketing firm, is proud to commemorate its 50th anniversary.
  • “The old agency model doesn’t work anymore,” said Neil Foster, Habitat President and CEO.
  • “Especially with the prevalence of social media, you need to produce a lot more content than in the past.
  • So we invite change, and we are well-positioned to keep thriving and innovating, and, really, learning.”
    For more information about Agency Habitat, visit www.agencyhabitat.com and follow on LinkedIn and Instagram.

Introducing LTK Match.AI: Revolutionizing Creator-Brand Collaborations

Retrieved on: 
Tuesday, December 12, 2023
Software, Online Retail, Professional Services, Influencer, Technology, Artificial Intelligence, Digital Marketing, Retail, Data Analytics, Marketing, Communications, Content Marketing, Spend, Research, LTK, Love, Data, Multimedia, Machine learning, SoftBank Vision Fund, Publishing, AI, Phosphorus, Sales

LTK , the platform that powers Creator Commerce™, is introducing its new AI solution, LTK Match.AI.

Key Points: 
  • LTK , the platform that powers Creator Commerce™, is introducing its new AI solution, LTK Match.AI.
  • LTK Match.AI is the personalized matchmaking solution that instantly connects the best creators with brands for maximum performance.
  • At the core of LTK Match.AI is an advanced algorithm, developed in-house by the LTK engineering group.
  • LTK Match.AI condenses what used to take days into mere seconds, offering personalized recommendations for brand-creator collaborations with unparalleled speed and accuracy.

Celebrities Unite for St. Jude Children’s Research Hospital Annual #ThisShirtSavesLives Movement

Retrieved on: 
Monday, December 11, 2023
Fashion, Influencer, Retail, Other Philanthropy, Research, Children, TV and Radio, Oncology, Music, Consumer, Fund Raising, Hospitals, Foundation, Philanthropy, Science, Social Media, Entertainment, Health, Communications, CeCe Winans, NCI-designated Cancer Center, Travel, National Cancer Institute, The Bobby Bones Show, The Morning Show, Love, Food, GALE, National Cancer Research Institute, Multimedia, Photograph, Partner, Survival rate, Social media, Child, IHeartMedia, Cancer, Housing, Lynch, Sensation, Jelly roll, Mya, Hospital, Nightclub, Hope, Jude the Apostle

This annual series of nationwide events is part of the Music Gives to St. Jude Kids campaign that connects music lovers to the mission of St. Jude.

Key Points: 
  • This annual series of nationwide events is part of the Music Gives to St. Jude Kids campaign that connects music lovers to the mission of St. Jude.
  • St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
  • Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness.
  • Support the St. Jude mission by donating at stjude.org , liking St. Jude on Facebook , following St. Jude on Twitter , Instagram , LinkedIn and TikTok , and subscribing to its YouTube channel.

Eventbrite Teams Up with Paige DeSorbo and Hannah Berner to Launch 'GTFO & Celebrate,' Unlocking Budget-Friendly Holiday Experiences

Retrieved on: 
Thursday, December 7, 2023
Marketing, Entertainment, Communications, Social Media, Influencer, Events, Concerts, Collection, City, Celebrate, Generation Z, Multimedia, Eventbrite, Gen-Z for Change, NYE, Partnership

Today, the global events marketplace Eventbrite introduced its latest initiative, 'GTFO & Celebrate,' in collaboration with style influencer Paige DeSorbo and comedian Hannah Berner.

Key Points: 
  • Today, the global events marketplace Eventbrite introduced its latest initiative, 'GTFO & Celebrate,' in collaboration with style influencer Paige DeSorbo and comedian Hannah Berner.
  • This dynamic partnership aims to redefine the holiday celebration landscape, offering an array of unique and budget-friendly experiences that promise an unforgettable season without putting a strain on your wallet.
  • In tune with Gen Z's financial mindfulness, Eventbrite's campaign aims to deliver memorable moments without the financial strain.
  • The 'GTFO & Celebrate' collection combines traditional holiday gatherings with a variety of unique, wallet-friendly experiences including:

Viral Nation Launches Talent Ventures Division

Retrieved on: 
Thursday, December 7, 2023
Technology, Content Marketing, Communications, Internet, Generation Z, Digital Marketing, Social Media, Consumer, Influencer, Ideation, Coffee, Social media, Humour, Growth, Athleisure, Taste, Name, Travel, Music, Aka

Viral Nation , a leading social media marketing transformation, talent and technology company, today announced the launch of Viral Nation Ventures, a new division of the company focused exclusively on co-developing creator-branded products to help content creators continue to thrive in the $250 billion creator economy by expanding their brands beyond their digital presence.

Key Points: 
  • Viral Nation , a leading social media marketing transformation, talent and technology company, today announced the launch of Viral Nation Ventures, a new division of the company focused exclusively on co-developing creator-branded products to help content creators continue to thrive in the $250 billion creator economy by expanding their brands beyond their digital presence.
  • The launch of Viral Nation Ventures is accompanied by the introduction of three exciting and unique talent ventures with Yuri Lamasbella , Blonde Brewer and The Salad Lab .
  • “Viral Nation Ventures marks a significant new era for creators—one in which they’re not only crafting content but building empires,” said Jonathan Chanti, president, Viral Nation_Talent.
  • “As an end-to-end service, Viral Nation Ventures is a testament to our commitment to empowering creators to shape their legacies well beyond the digital realm.”
    Unlike more traditional ventures, Viral Nation Ventures is a complete, end-to-end service that goes beyond commonplace merchandise, working closely with creators to offer a range of products that spans everything from affordable general merchandise to high-end, one-of-a-kind items.

The 5th World Media Summit (Yunnan Branch) and the 2nd Yunnan International Communication Forum Kicks off in Kunming, China

Retrieved on: 
Thursday, December 7, 2023
Content Marketing, Marketing, Communications, Media, Social Media, Vacation, Destinations, Tourist Attractions, Influencer, Travel, Belt, Multimedia, Belt and Road Initiative, Ecosystem, Han Chinese, Plant, City, Kingdom of Plants 3D, System, Biodiversity, Communication, Tea, Tourism, Animal

The 5th World Media Summit (Yunnan Branch) and the 2nd Yunnan International Communication Forum kicked off on December 6, 2023, in Kunming, the capital city of Yunnan Province in Southwestern China, gathering more than 300 representatives of around 80 institutions, including media outlets, international organizations and think tanks, from nearly 30 countries and regions .

Key Points: 
  • The 5th World Media Summit (Yunnan Branch) and the 2nd Yunnan International Communication Forum kicked off on December 6, 2023, in Kunming, the capital city of Yunnan Province in Southwestern China, gathering more than 300 representatives of around 80 institutions, including media outlets, international organizations and think tanks, from nearly 30 countries and regions .
  • View the full release here: https://www.businesswire.com/news/home/20231206795498/en/
    The 5th World Media Summit (Yunnan Branch) and the 2nd Yunnan International Communication Forum kicks off in Kunming on Dec. 5 (Photo: Business Wire)
    The opening of the summit on December 5 witnessed the adoption of the Kunming Initiative, the launch of a theme activity named "A Lifestyle Called Yunnan", as well as the release of the list of trending words for international communication generated by Xinhuanet.
  • Yunnan is the most ethnically diverse province in China, with 25 hereditary ethnic minorities in addition to the Han Chinese.
  • Now, Yunnan is creating an ecologically green, colorful, harmonious, and happy, open and inclusive “A Lifestyle Called Yunnan".

Affinity, Consideration, and Purchase Intent Among Brand Lift Metrics Positively Impacted by Creators in 2023 Creator Marketing Brand Lift Report.

Retrieved on: 
Wednesday, December 6, 2023
Professional Services, Internet, Electronic Commerce, Technology, Influencer, Other Communications, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Other Technology, Knowledge, Research, Meta-analysis

Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report.

Key Points: 
  • Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report.
  • The analysis reveals effectiveness in driving brand lift with creator content.
  • An average lift of 5 points in brand familiarity, 9 points in brand affinity, 6 points in brand consideration, and 7 points in purchase intent was observed across campaigns and verticals.
  • The vertical experiences an impressive average brand lift of 26 points through strategic creator marketing efforts.

Monetate Helps Drive $4.8 Billion in Overall Sales During Cyber Week; Predict Higher YoY Spend in December

Retrieved on: 
Tuesday, December 5, 2023
Other Communications, Marketing, Advertising, Communications, Apps, Applications, Fintech, Influencer, Mobile, Wireless, Digital Marketing, Social Media, Software, Search Engine Optimization, Search Engine Marketing, Internet, Blogging, Content Marketing, Data Management, Web3, Small Business, Technology, Retail, Finance, Consulting, Banking, Artificial Intelligence, Professional Services, Online Retail, Super Bowl, Growth, Bowl game, Monday, Yoy, Cyber Monday, National Retail Federation, Black Friday, Video game, Online shopping, Monetate, Barclays

During Cyber Week 2023, Monetate’s client base, tracking over 800M customer sessions, reached $4.8B in total sales, a 10.1% YoY growth.

Key Points: 
  • During Cyber Week 2023, Monetate’s client base, tracking over 800M customer sessions, reached $4.8B in total sales, a 10.1% YoY growth.
  • Cyber Monday delivered the biggest YoY growth of the five-day event, clocking in a 12.7% increase compared to 2022.
  • As the numbers are tracking now, Monetate is predicting that YoY spend will also be higher in December as we finish out the year.
  • “The peak period, particularly Cyber Week, is like the Super Bowl to our clients,” explained Monetate CEO Brian Wilson.

impact.com Caps Strong 2023 with Market Expansion, Client Growth, and Leading Technology Innovations, Sets New ‘Partnership Economy’ Standards for Brands and Agencies

Retrieved on: 
Tuesday, December 5, 2023
Data Management, Electronic Commerce, Technology, Other Retail, Digital Marketing, Mobile, Wireless, Apps, Applications, Content Marketing, Retail, Other Communications, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Social Media, Influencer, Software, Search Engine Marketing, Online Retail, Acquisition, Adweek, Investment, Consumer, Endeavour Group, Growth, Internet celebrity, Certification, Activate, Wealth, Hydro Flask, SeatGeek, Software as a service, Uncommon Goods, HubSpot, Commerce, Internet, Martech, Target, Research report, Revolut, Influencer marketing, Pressboard, CMO, PXA, Walmart, Environment, Online shopping, Tourism, Tutoring, Pepperstone, Partnership

Leading with its vision to be the unified, global standard platform for all partnership types, impact.com announced impact.com / creator -- the world’s first influencer partnership platform allowing brands and creators to discover, create, manage, and scale full-funnel influencer marketing programs, all from a single interface. With flexible and diverse payout models, brands and creators can now choose between commission or other performance-based fees, flat fee or any combination of both. In addition, enterprise clients looking for a fully customizable environment where they can collaborate directly with influencers and creators to meet their specific program goals also have access to a Branded Portal add-on. Leading brands like Target are already leveraging Branded Portal as a part of their partner strategy.

Key Points: 
  • “The Partnership Economy is increasingly commanding a very prominent seat at the revenue table in today’s leading businesses.
  • Leading brands like Target are already leveraging Branded Portal as a part of their partner strategy.
  • SaaSquatch’s technology helps brands build authentic trust with new audiences through the brand’s own customer base — turning loyal customers into trusted advocates.
  • Equally aligned, impact.com continued its technology leadership including new innovations and integrations – key to underpinning its 2023 growth and performance.

 CalypsoAI CEO, Neil Serebryany, Named to Forbes 30 Under 30 List for Enterprise Technology

Retrieved on: 
Monday, December 4, 2023
Influencer, Security, Data Management, Other Communications, Publishing, Technology, Communications, Business, Professional Services, Entrepreneur, Artificial Intelligence, Millennials, Media, Software, Consumer, Information, Organization, Artificial intelligence, Machine learning, Partnership, Growth, Government, AI, Medical device, Palantir

CalypsoAI , the leader in AI Security, announced today that its CEO and Founder, Neil Serebryany, has been named to the prestigious 2024 Forbes 30 Under 30 List for Enterprise Technology .

Key Points: 
  • CalypsoAI , the leader in AI Security, announced today that its CEO and Founder, Neil Serebryany, has been named to the prestigious 2024 Forbes 30 Under 30 List for Enterprise Technology .
  • This annual list recognizes the brightest young leaders, founders and entrepreneurs committed to driving innovation and bettering the world of business-to-business technology.
  • Neil left government to found CalypsoAI and entered the burgeoning, but already highly competitive artificial intelligence (AI) and machine learning (ML) space, filing several patents for cutting-edge ML technology.
  • To view the full list of Forbes 30 Under 30 honorees, click here .