Smart TV

Pixalate Releases Q1 2024 Mobile Supply-Side Platform (SSP) Global Market Share Rankings for Google Play Store Apps: Magnite No. 1 in North America, Google AdExchange Leads in APAC, LATAM North America’s Rankings at 12%

Retrieved on: 
Monday, April 22, 2024
Smart TV, Google Play, LATAM, SSP, SSPS, Mobile advertising, CTV, Privacy, App Store (iOS/iPadOS), Connected, Mobile phone

LONDON, April 22, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global Q1 2024 Mobile Supply-Side Platform (SSP) Market Share Report for Google .

Key Points: 
  • LONDON, April 22, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global Q1 2024 Mobile Supply-Side Platform (SSP) Market Share Report for Google .
  • Pixalate also released an Apple App Store version of the report.
  • The report ranks SSPs by their market share of open programmatic ads sold on apps in the Google Play Store throughout North America, EMEA, LATAM, and APAC during March 2024.
  • To compile all of its Q1 2024 Mobile SSP Market Share Reports, Pixalate’s data science team analyzed over seven billion open programmatic advertising impressions from March 2024.

Pixalate Releases Q1 2024 Global List of Most Common Mobile In-App Invalid Traffic (IVT) and Ad Fraud on Apps in the Google Play Store and Apple App Store

Retrieved on: 
Wednesday, April 17, 2024
ISP, IP, Smart TV, Google Play, LATAM, IVT, Mobile advertising, CTV, Privacy, App Store (iOS/iPadOS), Advertising, Apple, Connected, Impression, Mobile phone

LONDON, April 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global List of Most Common Invalid Traffic (IVT) and Ad Fraud Types on apps in the Google Play Store and Apple App Store.

Key Points: 
  • LONDON, April 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global List of Most Common Invalid Traffic (IVT) and Ad Fraud Types on apps in the Google Play Store and Apple App Store.
  • The report details invalid traffic (IVT) within apps in the Google Play Store and Apple App Store, including the number of distinct apps impacted.
  • Pixalate’s data science team analyzed over 91 billion open programmatic advertising impressions across 471k+ mapped mobile apps in Q1 2024.
  • IVT types are rated most common according to the share of invalid traffic within each mobile app store.

Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of Global Ad Spend on MFA Sites Was Sold by Magnite

Retrieved on: 
Friday, April 12, 2024
Smart TV, Pubmatic, Advertising, Research, SSPS, Mobile advertising, Human, CTV, MFA, Privacy, Index, Magnite, SOV, Adform, Connected

LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites .

Key Points: 
  • LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites .
  • The report includes rankings of open programmatic sellers, including supply-side platforms (SSPs), based on ads.txt analysis of MFA websites and estimated ad spend on MFA websites.
  • The report also lists which sellers sold the least amount of ads on MFA websites in March 2024.
  • Pixalate’s data science team analyzed over 350 million programmatic ad impressions in March 2024 to compile this research.

E-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT

Retrieved on: 
Tuesday, April 30, 2024
Public affairs, Ecosystem, Investment, Smart TV, Filtration, Media Rating Council, Risk, MRC, Partnership, IVT, CTV, Intelligence, Risk management, Environment, MRT, Accreditation, Privacy, Trust, OTT, Advertising, Connected, Mobile phone

This upgrade signifies a substantial improvement in service quality and reinforces a partnership with Pixalate that has been evolving since 2021.

Key Points: 
  • This upgrade signifies a substantial improvement in service quality and reinforces a partnership with Pixalate that has been evolving since 2021.
  • Since the partnership's inception in 2021, E-Planning has utilized Pixalate to enhance programmatic buying services.
  • By fostering such partnerships, E-Planning can concentrate on expanding its service offerings, thereby reinforcing its extensive 20-year tenure in the programmatic advertising market.
  • Both companies are committed to certifying and continually improving their practices to provide a safer and more reliable advertising environment.

DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

Retrieved on: 
Wednesday, April 24, 2024
Technology, Entertainment, Advertising, Communications, Professional Services, Software, Audio, Video, TV and Radio, Digital Marketing, Data Analytics, Connected, Environment, Accreditation, Smart TV, Investment, Research, Media Rating Council, DV, MRC, CTV

This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.

Key Points: 
  • This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.
  • "We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement," said Mark Zagorski, CEO of DoubleVerify.
  • This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments."
  • “We congratulate them on this latest achievement.”
    DV first earned MRC accreditation in February 2013 and over time has expanded its range of accredited pre- and post-bid solutions.

Brightcove Introduces Smart TV SDKs for Roku, Samsung, and LG Devices, Empowering Media Companies to Reach New Audiences

Retrieved on: 
Monday, April 15, 2024
Software, Online, Sports, Entertainment, Consumer Electronics, IOT (Internet of Things), Apps, Applications, Technology, Other Sports, Advertising, Audio, Video, Content Marketing, Communications, IPadOS, Android, Service, Sport, SDK, Collection, Smart TV, CSAI, Growth, BCOV, Amazon Fire TV, TvOS, App Store (iOS/iPadOS), Roku, Android TV, Software development kit, IPad, OTT, Telecommunications, RAF, Name, HDCP, DRM, IOS, Samsung, Video game

Designed to reduce the cost and speed of high-quality app development, media companies can more effectively target the Smart TV platforms fueling media growth while delivering a consistent, engaging premium viewer experience.

Key Points: 
  • Designed to reduce the cost and speed of high-quality app development, media companies can more effectively target the Smart TV platforms fueling media growth while delivering a consistent, engaging premium viewer experience.
  • Brightcove developed the SDKs with advertising needs in mind, supporting client-side and server-side ad insertion (CSAI, SSAI) and integrating them with digital advertising partners.
  • In concert with the launch of the Smart TV SDKs, Brightcove has brought together a collection of the best video app developers to deliver options for media companies looking to meet viewers wherever they are.
  • The Smart TV SDKs add to Brightcove’s already leading players (which currently service ​​Web, Android, Android TV, Fire TV, iOS, iPad OS, and tvOS platforms) to propel media companies to be able to meet their audiences on any device.

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Retrieved on: 
Thursday, April 25, 2024
Spend, OLV, Total, IAB, Smart TV, Content strategy, Travel, Digital video, Yoy, Retail, CTV, Restaurant, Advertising, Growth, CPG, Video game

NEW YORK, April 25, 2024 /PRNewswire/ -- Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.

Key Points: 
  • In total, digital video ad revenues are expected to reach $63B in 2024, according to IAB's "2024 Digital Video Ad Spend & Strategy Report".
  • In the last four years, the share of ad spend has shifted by nearly 20 percentage points from linear TV to digital video, which is now 52% of the total market share.
  • CPG and Retail will post double-digital ad spend growth YoY, at 20% and 30% respectively, while also generating the largest total ad spend.
  • The "2024 Digital Video Ad Spend & Strategy Report" is available here .

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report

Retrieved on: 
Tuesday, April 16, 2024
Internet, Element, IAB, Smart TV, Social media, Social commerce, Advertising, Appendix, Research, Yoy, Meta, PwC, CTV, Senior, Retail media, Synthetic media, Interactivity, Face, OTT, Connected, Growth, Video game

NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.

Key Points: 
  • NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC.
  • "Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023," said David Cohen, CEO, IAB.
  • Video advertising revenue experienced double digit (10.6%) YoY growth, rising to $52.1 billion in 2023.
  • You can view the full report, "IAB Internet Advertising Revenue Report: Full Year 2023" here .

Publicis Health Media Announces Exclusive New Products & Solutions

Retrieved on: 
Monday, April 15, 2024
Smart TV, PHM, Lab, Health, Partnership, The New York Times, RuPaul, Culture, Verywell, Commissioner, Intellectual property, Connected, Entertainment

NEW YORK, April 15, 2024 /PRNewswire/ -- Publicis Health Media recently held its 4th annual HealthFront welcoming 500 attendees to a two-day event featuring 18 thought-provoking sessions with significant voices in health, media and culture. Speakers included two-time Golden Globe Award-nominated actress, model, entrepreneur and New York Times bestselling author Brooke Shields, actress, producer, advocate and author Gabrielle Union-Wade, Commissioner of the National Women's Soccer League Jessica Berman, as well as performer and winner of RuPaul's Drag Race Season 15 Sasha Colby.

Key Points: 
  • NEW YORK, April 15, 2024 /PRNewswire/ -- Publicis Health Media recently held its 4th annual HealthFront welcoming 500 attendees to a two-day event featuring 18 thought-provoking sessions with significant voices in health, media and culture.
  • The PHM HealthFront also debuted four products and solutions exclusively created for Publicis Media clients as first-mover media opportunities including new partnerships driving real innovation and business in the health industry.
  • "These products and solutions are demonstrative of our mission to continually reimagine health media.
  • By applying PHM expertise and intellectual property, we can push boundaries and explore new territories for health media."

Amagi and AD digital launch MAVTV Brasil's FAST Channel

Retrieved on: 
Friday, April 12, 2024
MAVTV, AirPlay, Smart TV, Sport, Samsung Electronics, Free, Partnership, FAST, Software as a service, CTV, Digital, Streaming television, Pluto TV, Formula D, CGO, Advertising, Connected, Growth, Samsung

SÃO PAULO, April 12, 2024 /PRNewswire/ -- Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, today proudly unveiled the launch of MAVTV Brasil's FAST (Free Ad-supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as one of the most expansive and detailed motorsports platforms across the Americas, promising to bring unparalleled motorsports content and experiences to fans through innovative broadcasting and streaming technologies.

Key Points: 
  • With this launch, the channel aims to offer viewers a unique global motorsport experience.
  • Utilizing the cloud technology and services of Amagi and AD Digital, such as FAST channel creation and distribution,  the first phase of the project involves making MAVTV Brasil available on the Samsung TV Plus and Pluto TV platforms, expanding its reach to millions of viewers.
  • AD Digital played a key role as a facilitator of the project, ensuring a smooth and efficient channel launch on Connected TVs (CTVs).
  • MAVTV Brasil's FAST Channel launch is an important milestone in motorsports broadcasting in Brazil.