IAB

DrivenIQ Announces Strategic Partnership with Ermes, Revolutionizing Media Campaigns with Advanced AudienceID™ Technology

Retrieved on: 
Wednesday, November 29, 2023
IAB, Address, CATG, Consumer, Heart, Ecosystem, Marketing, Advertising, Partnership, IDS, Heel, Growth, AI, OTC, Google Analytics, Retail, Ermes

TOWSON, Md., Nov. 29, 2023 /PRNewswire-PRWeb/ -- DrivenIQ, a trailblazer in first party audience data and advertising technologies, is excited to announce its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. This partnership heralds a new era in media campaign strategy, powered by DrivenIQ's innovative AudienceID™ platform.

Key Points: 
  • This partnership heralds a new era in media campaign strategy, powered by DrivenIQ's innovative AudienceID™ platform.
  • Ermes, based in Paris, France, excels at simplifying media campaign processes with its expertise in data, AI, and technology.
  • With our technology, Ermes will not only enhance its existing services but also redefine the way media campaigns are conceptualized and executed.
  • "We're excited to witness the collaboration between DrivenIQ and Ermes, marking a significant milestone in the evolution of data-driven media campaigns," said Pruitt.

IAB Privacy Unveils Accountability Program as Part of its Multi-State Privacy Agreement for Signatories to Earn Certification

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Tuesday, November 14, 2023
General counsel, Privacy, IAB, NAI, MSPA, Signature, Certification, Audit

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework.
  • Through the Accountability Program, MSPA Signatories have an opportunity to earn an 'MSPA Certified' seal after demonstrating how they comply with the requirements of the MSPA.
  • To receive this certification, MSPA Signatories who choose to participate must submit to an assessment, which will be conducted by an Authorized Assessor designated by IAB.
  • The MSPA Accountability Program is currently available only to ad tech companies who have signed the MSPA (known as "Downstream Participants" in the MSPA).

DeepIntent Joins the Network Advertising Initiative (NAI)

Retrieved on: 
Tuesday, November 14, 2023
Research, Organization, Interactivity, International Association, Privacy, GPP, IAB, NAI, DAA, Interactive Advertising Bureau, Data collection, Health, Digital, IAPP, AdChoices, Health care, TAG, Network, Network Advertising Initiative

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States.
  • As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.
  • Given the current privacy landscape, DeepIntent believes supporting a unified industry standard is more important than ever.
  • "These new NAI guidelines are well-aligned with DeepIntent's vision of privacy-safe targeting," said Yashina Burns, Vice President of Legal and Privacy at DeepIntent.

ZeroFox Releases 2024 Threat Forecast Report Assessing Next Year’s External Cyber Threat Landscape

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Tuesday, November 7, 2023
ZeroFox, IAB, DE, TTP, Organization, R, Artificial intelligence, Growth, Probability, AI, Collection, Distinguished Fellow of the British Computer Society, Risk management, Cryptocurrency, Intelligence

WASHINGTON, D.C., Nov. 07, 2023 (GLOBE NEWSWIRE) -- ZeroFox (Nasdaq: ZFOX), a leading provider of external cybersecurity, today released its annual 2024 Threat Forecast Report outlining key predictions and recommendations from ZeroFox Intelligence.

Key Points: 
  • WASHINGTON, D.C., Nov. 07, 2023 (GLOBE NEWSWIRE) -- ZeroFox (Nasdaq: ZFOX), a leading provider of external cybersecurity, today released its annual 2024 Threat Forecast Report outlining key predictions and recommendations from ZeroFox Intelligence.
  • Combining depth and breadth of intelligence experience and access, the 2024 Threat Forecast offers security teams insight on threat trends and steps to address an evolving external attack surface.
  • The cyber threat landscape evolved significantly in 2023, as threat actors embraced new tools and diversified tactics to overcome defenses.
  • The complete ZeroFox 2024 Threat Forecast is available for download here .

Stackline Awarded 2023 Amazon Ads Partner Award, Creative Brand Building Category

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Monday, November 6, 2023
Software, Marketing, Advertising, Data Management, Communications, Technology, Online Retail, Retail, IAB, Global Expansion Summit, Interactivity, Commerce, Creativity, Interactive Advertising Bureau, Amazon, Microsoft Partner Network, General Mills, Automation, Food delivery, Kantar

Amazon Ads Partner Awards were announced during unBoxed, Amazon Ads' annual advertising conference.

Key Points: 
  • Amazon Ads Partner Awards were announced during unBoxed, Amazon Ads' annual advertising conference.
  • The Partner Awards recognize and amplify Amazon Ads partners who developed creative campaigns and innovative solutions that engaged audiences and drove measurable results for brands.
  • During the gala on October 23, Amazon Ads announced the 10 winning campaigns—including Stackline and VMLY&R Commerce for the Creative Brand Building category.
  • The Amazon Ads Partner Network is a global community of agencies and tech providers that can help advertisers achieve their business goals using Amazon Ads products.

dss+ Establishes Impact Advisory Board to Accelerate and Amplify Impact

Retrieved on: 
Friday, October 27, 2023
Mobius, IAB, Sustainability, Hong Kong Technology Venture, Confederation of Indian Industry, Confederation, Kerry Group, DuPont, Chief sustainability officer, Consultant, Management

GENEVA, Oct. 27, 2023 /PRNewswire/ -- Global sustainable operations consulting firm dss+ announces the creation of an external Impact Advisory Board (IAB) to bring their insights and expertise from a diverse range of industries and geographies to guide dss+ on macro and industry trends, business model development, innovation and impact maximisation. 

Key Points: 
  • "Our clients and partners are adopting more sustainable business models and embracing emerging technologies in their quest to stay relevant in a dynamic market," says Melissa Barrett, Managing Director, Practices and Impact at dss+.
  • "We at dss+ understand how to drive such transformations as a specialist sustainable operations consultancy that takes a human-centred approach.
  • Now, with the support and counsel of the IAB, we will be able to apply additional industry and innovation insights in our work with clients to help them evolve and deliver impact well into the future."
  • Juan Gabriel Aguiriano Nalda – Group Head of Sustainability and Technology Ventures, Kerry Group
    Alexa Dembek – Chief Technology and Sustainability Officer, DuPont
    Seema Arora – Deputy Director General, Confederation of Indian Industry
    Alex Kuilman – Co-founder and Retired Partner, Mobius Executive Leadership
    The IAB operates in an advisory capacity and does not hold fiduciary responsibility.

Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB's U.S. Podcast Advertising Revenue Study

Retrieved on: 
Thursday, October 26, 2023
IAB, Media center, PwC, Digital audio, KPI-driven code analysis, DAI, Shapo, Television, Marketing, Sales, Growth

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Key Points: 
  • Part two of the study, titled U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth , reveals the drivers, strategies, and tactics propelling podcast ad revenues, and shows where the market is heading.
  • While programmatic has shown significant growth — up 5x from 2021 to 2023 — its share of podcast revenue is still only 11%.
  • The kinds of sophisticated, audience-based buys common in other digital media channels only represent 25% of podcast revenues.
  • The industry needs to create new ad models that align with larger percentages of podcast consumption within video environments.

Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

Retrieved on: 
Monday, October 9, 2023
Data Management, Technology, Marketing, Advertising, Communications, Digital Marketing, Software, Internet, Environment, Sustainability, Content Marketing, Research report, IAB, Carbon, Legislation, Policy, Microsoft Advertising, OpenX, Video game, JAPAC

Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region.

Key Points: 
  • Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region.
  • This is according to a new research report, Sustainability in Advertising - JAPAC 2023 , published today by ExchangeWire , in association with OpenX .
  • Building upon studies conducted annually through 2020-2022, media professionals across the digital advertising supply chain in Australia, India, Indonesia, and Japan were surveyed.
  • “Sustainability is an incredibly important initiative for the JAPAC market as a whole.

AdTech Holding Hosts Its Second Open Hackathon in Cyprus

Retrieved on: 
Thursday, October 5, 2023
IAB, Student, Gold, Software as a service, Open, Adtech (company), Digital, Life, Martech, Design, Research

LIMASSOL, Cyprus, Oct. 5, 2023 /PRNewswire/ -- AdTech Holding, the Cyprus-based international hub focused on creating startup ecosystems and delivering innovative AdTech and MarTech solutions, is announcing its second Open HackAdTech Hackathon in Limassol.

Key Points: 
  • LIMASSOL, Cyprus, Oct. 5, 2023 /PRNewswire/ -- AdTech Holding, the Cyprus-based international hub focused on creating startup ecosystems and delivering innovative AdTech and MarTech solutions, is announcing its second Open HackAdTech Hackathon in Limassol.
  • Following the remarkable success of its debut Hackathon last year, AdTech Holding is organizing the second contest on November 25-26, 2023.
  • The Open HackAdTech Hackathon,  2023, invites all participants who share AdTech Holding's vision of transforming the digital landscape with cutting-edge technology and unconventional ideas.
  • For more information about the Open HackAdTech Hackathon 2023, follow this link or contact [email protected] .

IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead

Retrieved on: 
Wednesday, October 4, 2023
Interactive Advertising Bureau, Journalism, JW Marriott Essex House, Education, Marketing, Attention, Creativity, JW Marriott Hotels, ALM, IAB, Regulation, Commerce, Course, Digital, Fraud, Online shopping, Privacy

NEW YORK, Oct. 4, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership Meeting (ALM), to be held on January 28-30 at the JW Marriott in Marco Island, Florida. As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.

Key Points: 
  • As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.
  • Attendees come to immerse themselves in the digital challenges and opportunities that will shape our world in the coming years.
  • This year, we have a lot to tackle, from the long-awaited deprecation of third-party cookies to building a vibrant and responsible digital ecosystem.
  • Agendas are set, and we move forward together," said David Cohen, CEO, IAB.