IAB

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on: 
Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

AKQA Future Lions Launches Tom Bedecarré School of the Year Award

Retrieved on: 
Wednesday, March 20, 2024
Digital Marketing, Social Media, Consulting, Content Marketing, Communications, Professional Services, Technology, Electronic Commerce, IAB, Standford, Education, School, Human, Entrepreneurship, Lion, Mentorship, Life, Student, Jonathan Blum, Creativity, Agency, Tom, AKQA, San Francisco Bowl, Advertising, Interactivity, Film industry

AKQA Future Lions has launched the Tom Bedecarré School of the Year Award in honour of Tom Bedecarré, AKQA’s Chairman Emeritus.

Key Points: 
  • AKQA Future Lions has launched the Tom Bedecarré School of the Year Award in honour of Tom Bedecarré, AKQA’s Chairman Emeritus.
  • Tom has made a unique and lasting contribution to AKQA, for which I will always be immensely grateful.
  • Working at the intersection of technology and creativity, Tom Bedecarré was instrumental in designing the AKQA Future Lions initiative.
  • The introduction of the Tom Bedecarré School of the Year Award coincides with AKQA’s 30th anniversary celebration, during which the agency has been honoured with the Agency of the Year wins an impressive 81 times.

IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming

Retrieved on: 
Wednesday, April 3, 2024
Spend, Verizon Communications, The New York Times, America's Funniest Home Videos, IAB, Partnership, National CineMedia, Next Generation, CNN, News, NCM, Creativity, Breakfast, Guardian, BBC, NPR, The Wall Street Journal, NBCUniversal, Journalism, Omelette

NEW YORK, April 3, 2024 /PRNewswire/ -- Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

Key Points: 
  • "The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days," said David Cohen, Chief Executive Officer, IAB.
  • "It's a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined."
  • As an IAB NewFronts Principal Partner, Google will continue its long-standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.
  • Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.

Sports Innovation Lab Expands Women's Sports Club Roster, Announces Plans to Shake Up IAB NewFronts

Retrieved on: 
Wednesday, April 3, 2024
GM, Sport, IAB, SXSW, Ally Financial, SVP, NYX, Sports club, Publishing, NWSL, Woman, Octagon, Investment, Love, Generation Z, NYX Professional Makeup, Ecosystem, WNBA, Gen, Entertainment

BOSTON, April 3, 2024 /PRNewswire-PRWeb/ -- The preeminent network for women's sports media and sponsorship advocacy will enter its second year of operation, receiving a major boost: an expanded partner roster of top-tier brands. Sports Innovation Lab announced today its Women's Sports Club will once again be powered by Ally Financial following a successful inaugural year, and is thrilled to announce EA SPORTS, Google, Morgan Stanley Global Sports & Entertainment, Scripps Sports, and Trailblazing Sports Group have joined as official "powered by" partners for 2024.

Key Points: 
  • The Women's Sports Club, a curated network formed by Sports Innovation Lab, officially launched at South by Southwest (SXSW) in March 2023 with a mainstage panel held in front of a maximum-capacity crowd.
  • Women's sports fans spend more per fan than general sports fans on the brands that sponsor the sports they love.
  • "Billions of media dollars are spent to reach decision-making Gen Z sports fans every year," said Gina Waldhorn, Chief Marketing Officer at Sports Innovation Lab.
  • The Women's Sports Club NewFront is set to take place on May 2, 2024; more information can be found here .

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

Retrieved on: 
Tuesday, March 26, 2024
Research, EMarketer, Growth, Prevalence, ESA, Environment, IAB, Senior, Player, Advertising, Best practice, Marketing, Video

NEW YORK, March 26, 2024 /PRNewswire/ -- Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucial component in the marketing mix.

Key Points: 
  • "This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising," said Jack Koch, Senior Vice President, Research & Insights, IAB.
  • "The study found that advertisers view games advertising as a measurable, brand safe medium that is effective across the entire consumer journey.
  • For those using games advertising, it has become an integral and continuously growing part of the marketing mix.
  • The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms.

TrustArc & Privya.ai Launch Comprehensive Data Automation for Privacy & AI Governance

Retrieved on: 
Thursday, March 21, 2024
AdChoices, Certification, DPIA, Organization, TrustArc, Risk, Partnership, IAB, ROPA, SAN, GDPR, Classification, CMP, NIST, OECD, Data collection, Privacy, Collection, Marketing, Medical device

TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.

Key Points: 
  • TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.
  • Key capabilities include continuous code-based data discovery, automated privacy and security risk analysis, and on-demand regulatory reporting.
  • Following industry best practices, the integrated partner solutions automate today's privacy processes, track high-risk AI use cases, check for conformity with regulations, and expose third-party vendors to provide continuous monitoring and enhanced AI transparency.
  • TrustArc's proprietary risk engine includes controls from 130+ laws and standards, including NIST AI and OECD AI, to ensure robust privacy and security risk analysis.

IAB PUBLIC POLICY AND LEGAL SUMMIT 2024

Retrieved on: 
Tuesday, March 19, 2024
Chair, Digital media, Development, The New York Times, Capital One, Name, Omnicom Group, IAB, General counsel, Meta, Public policy, NTIA, AI, Senior counsel, Privacy, Marketing, Counsel, Summit, Dish Network, Government, Policy, Advertising, FTC

NEW YORK, March 19, 2024 /PRNewswire/ -- 

Key Points: 
  • Premier Event for Digital Media and Marketing Leaders Returns to Washington, D.C.
    Join leaders in advertising, media, technology, and government, at the 2024 IAB Public Policy & Legal Summit , where we'll explore the latest legal, legislative, and regulatory topics in digital media and marketing – from AI and data privacy to children's online safety, FTC consumer protection and competition enforcement.
  • Improve your company's privacy compliance and tech solutions in specialized breakout sessions, while networking with representatives from major brands, publishers, agencies, and ad tech firms.
  • Hear insights from influential speakers from The New York Times, Google, Capital One, Meta, Omnicom Media Group, DISH Network, Dotdash Meredith, and more.
  • These white papers provide valuable key elements of claims, strategies for successful defenses, and guidance on technical implementations.

Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report

Retrieved on: 
Thursday, March 14, 2024
Annual report, ROI, Organization, SME, Smart TV, Partnership, IAB, Addressability, Risk, BWG, Investment, Love, Machine learning, Privacy, Artificial intelligence, Advertising, Legislation

NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem." 

Key Points: 
  • NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."
  • The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data experts at brands, agencies, and publishers.
  • It reveals the substantial operational and financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture.
  • Nearly nine-in-ten ad buyers report shifts in personalization tactics, ad spend, and their mix of first, second, and third-party data.

MarketingPulse and eTailingPulse attract 1600 industry professionals

Retrieved on: 
Thursday, March 14, 2024
Suntory, Mastercard, Web3, Attention, OpenAI, Digital, IAB, Business, Ageing, Artificial intelligence, Business development, Communication, AI, E-commerce, Marketing, Hang Seng Bank, Social, IP, Exhibition, Convention center, Next Level, HKTDC, Generation Alpha, HKCEC, Optimism

HONG KONG, March 14, 2024 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) held the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) today. Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.

Key Points: 
  • Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.
  • And that is what MarketingPulse and eTailingPulse are about.
  • Some 80 speakers from across the globe addressed topics ranging from AI marketing, purpose marketing, national trends and K-Pop for marketing.
  • Industry professionals will be able to access the online MarketingPulse & eTailingPulse platform from tomorrow, 14 March, until 13 April, offering a chance to take advantage of the many features of the platform and revisit the events online.

MarketingPulse and eTailingPulse attract 1600 industry professionals

Retrieved on: 
Thursday, March 14, 2024
Suntory, Mastercard, Web3, Attention, OpenAI, Digital, IAB, Business, Ageing, Artificial intelligence, Business development, Communication, AI, E-commerce, Marketing, Hang Seng Bank, Social, IP, Exhibition, Convention center, Next Level, HKTDC, Generation Alpha, HKCEC, Optimism

HONG KONG, March 14, 2024 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) held the parallel MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) today. Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.

Key Points: 
  • Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.
  • And that is what MarketingPulse and eTailingPulse are about.
  • Some 80 speakers from across the globe addressed topics ranging from AI marketing, purpose marketing, national trends and K-Pop for marketing.
  • Industry professionals will be able to access the online MarketingPulse & eTailingPulse platform from tomorrow, 14 March, until 13 April, offering a chance to take advantage of the many features of the platform and revisit the events online.