IAB

Claritas Appoints Rex Briggs as Its Chief AI Officer

Retrieved on: 
Tuesday, December 5, 2023
Rex Briggs, Ad Age, Marketing, Economist, Digital, CNN, Digital marketing, Book, Face, CNBC, Learning, NPR, Ad Council, University, Rex, Acquisition, Daniel Yankelovich, MIT, IAB, Internet, Council, CAP, Software, Third party, Social media, Growth, CMOS, WIRED, Intelligence, Bloomberg, ROI, Algorithm, Interactivity, Sales

Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.

Key Points: 
  • Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.
  • Now, Claritas is infusing AI across the entire company, including its infrastructure and products, to make operations more efficient and propel clients forward.
  • In the role as Chief AI Officer for Claritas, Briggs now takes responsibility for:
    Collaborating with other leaders and employees within the company to identify and prioritize ongoing AI opportunities.
  • In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.

Cumulus Podcast Network to Provide Brand Safety & Suitability Measurement Through Barometer

Retrieved on: 
Wednesday, November 29, 2023
Marketing, CMLS, Cumulus Media, IAB, Cumulus cloud, Global Alliance, Barometer, Innovation, Safety, EVP, Senior, Cryptocurrency

NEW YORK, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) announced today that the Cumulus Podcast Network will now provide brand suitability and safety measurement across the Cumulus Podcast Network through Barometer.

Key Points: 
  • NEW YORK, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS) announced today that the Cumulus Podcast Network will now provide brand suitability and safety measurement across the Cumulus Podcast Network through Barometer.
  • Barometer provides brand-suitability measurement and contextual targeting unique to the podcast space.
  • Marketers and media agencies are now able to review podcasts to ensure they meet their brand’s safety and suitability standards.
  • “As a top-ten podcast network, the Cumulus Podcast Network is leading the podcast industry to drive advertiser confidence through the adoption of independent, third-party brand-safety measurement” said Tamara Zubatiy, co-founder and CEO at Barometer.

Mintegral Announces Registration to IAB's Europe's Transparency and Consent Framework, Updates SDK

Retrieved on: 
Wednesday, December 20, 2023
Apps, Applications, Mobile, Wireless, Technology, Other Communications, Advertising, Other Technology, Communications, Software, Internet, Data Management, ISO/IEC, European Economic Area, CMP, GDPR, CCPA, UMP, TCF, IAB, EEA, Privacy, COPPA, Interactive Advertising Bureau, Organization, SOC, Online shopping

Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (V2.2 TCF).

Key Points: 
  • Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (V2.2 TCF).
  • Mintegral has also launched updated SDKs to support the Google User Messaging Platform (UMP) and ensure compliance with the additional data protection regulations.
  • In addition to integrating with the IAB Transparency and Consent Framework, Mintegral has been issued SOC2 Type 2 and SOC 3 reports.
  • Mintegral has also successfully remained compliant with IAB OM SDK, GDPR, CCPA, and COPPA while receiving ISO/IEC 27001 and ePrivacyseal endorsements.

BBB National Programs Board of Directors Welcome Three Esteemed New Board Members and Re-Elect Three Board Members

Retrieved on: 
Monday, December 18, 2023
Unilever, Interactive Advertising Bureau, Procter & Gamble, Corporate Affairs, Microsoft, Association of National Advertisers, The Home Depot, Fannie Mae, NPR, Sallie Mae, CPA, Effectiveness, Verizon Communications, BBB, IAB, ESG, Johns Hopkins University, Sanders, BBB National Programs, Leo Burnett Worldwide, Chairperson, FTC, General counsel, Communication, Consumer Brands Association, EXL, EVP, Corporation, Policy, Former, Interactivity, Management

"Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.

Key Points: 
  • "Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.
  • Departing the Board of Directors are Elaine Kolish, a former FTC and BBB program official, and Barbara Wall, former longtime Gannett Company senior executive.
  • BBB National Programs Board Members support and inform the nonprofit's mission to be the place where businesses go to enhance consumer trust and where consumers are heard.
  • Board Members are also instrumental in increasing awareness and expanding the reach of the organization's independent industry self-regulation programs.

InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

Retrieved on: 
Thursday, November 16, 2023
Apps, Applications, Technology, Mobile, Wireless, Payments, Electronic Commerce, Software, Networks, Internet, Data Management, Free, Acquisition, SDK, Organization, Conflict, Advertising, Interactivity, CMP, Choice, Privacy, GDPR, GPP, California Consumer Privacy Act, IAB, Culture, Evolution Group, Interactive Advertising Bureau, General Data Protection Regulation, CCPA, Online shopping, Medical device, InMobi, Quantcast

InMobi , a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.

Key Points: 
  • InMobi , a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.
  • Customizable Experience: The platform empowers publishers with the flexibility to tailor consent management according to their specific needs.
  • “InMobi has always been at the forefront of building solutions that help brands and publishers alike navigate the complex global privacy landscape.
  • InMobi has seamlessly integrated the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control, thereby ensuring compliance with global privacy regulations and fostering trust with their audiences.

Viamedia Unveils Parrot ADS: A Revolutionary Managed Service for Simultaneous Linear and CTV Ad Insertion

Retrieved on: 
Tuesday, November 14, 2023
TV and Radio, Data Management, Technology, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Software, Internet, Content Marketing, IAB, Multimedia, CTV, ADS, Parrot, Video game, Viamedia, Inc.

Viamedia , the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS).

Key Points: 
  • Viamedia , the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS).
  • View the full release here: https://www.businesswire.com/news/home/20231114340251/en/
    Parrot ADS protects ad revenues and simplifies operations when transitioning from linear to dynamic advertising.
  • Using this single, unified platform, media buyers can purchase ad inventory regardless of the consumption method, be it traditional or addressable.
  • This consolidation significantly simplifies purchases and execution, while empowering ad sales teams with a singular approach for selling both sets of ad inventory.

Digital Advertising Issues Surge to Top of Small Business Concerns

Retrieved on: 
Tuesday, December 12, 2023
Politics, Policy, Creativity, Goliath, Interactivity, Privacy, IAB, Silicon, Advisory Council, Commerce, Internet, FTC, Small business, Federal Trade Commission, Interactive Advertising Bureau, Marketing, Advertising, Long, Geography, Interstate Commerce Committee, Congress, Life, Legislation, Cryptocurrency, Growth

WASHINGTON, Dec. 12, 2023 /PRNewswire/ -- Amidst growing attacks on digital advertising in Washington, D.C., nationwide small business coalition Internet for Growth has grown its membership of entrepreneurs, startups, and content creators to nearly 2,000 individuals across all 50 states, reflecting the vital importance of digital advertising and the ad-supported internet to innovation, jobs, and economic growth on Main Street.

Key Points: 
  • Last week, Internet for Growth hosted events in Spokane, Washington, and Canton, Ohio, spreading a positive message about digital advertising's under-appreciated role supporting local communities.
  • "Running a small business is an uphill battle," writes Chariese Blue, owner of Urban Central Marketplace, in Colorado Politics.
  • Internet for Growth has delivered thousands of letters to Congress from concerned constituents, urging federal representatives to rethink digital advertising policy.
  • "The vast majority of over 31 million small businesses in this country depend on digital advertising," said Thomas.

Microbial Agricultural Inoculants Market to increase by USD 243.73 million between 2023 to 2028, AquaBella Organic Solutions LLC, BASF SE, Bayer AG and more among key companies - Technavio

Retrieved on: 
Friday, December 8, 2023
Agriculture, Seed, Bacillus firmus, BASF SE, IAB, Bayer, Fungus, BIO, Biology, Corteva, USD, Farmer, BASF, Novozymes, Pesticide, SE, FREE, Emergent BioSolutions, Wine, Plant, Geography

NEW YORK, Dec. 8, 2023 /PRNewswire/ -- The microbial agricultural inoculants market size is expected to grow by USD 243.73 million from 2023 to 2028.

Key Points: 
  • NEW YORK, Dec. 8, 2023 /PRNewswire/ -- The microbial agricultural inoculants market size is expected to grow by USD 243.73 million from 2023 to 2028.
  • Rising concerns over the use of chemical fertilizers and pesticides in agriculture are notably driving the microbial agricultural inoculants market.
  • However, factors such as a lack of awareness of microbial agricultural inoculants among farmers may impede market growth.
  • Microbial Agricultural Inoculants Market 2024-2028: Company Analysis
    BASF SE - The company offers microbial agricultural inoculants such as Poncho Votivo bio seeds made up of Bacillus microbial and Votivo prime made up of Bacillus firmus microbial, under its brand called BioSolutions.

IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity

Retrieved on: 
Thursday, December 7, 2023
Creator economy, Advertising, IAB, Purchase funnel, Partnership, Research, SVP, KPI, Goldman Sachs, Television, Music, Creative industries, Marketing

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity. The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.

Key Points: 
  • Advertisers Using Creator Content to Accelerate the Purchase Funnel;
    NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity.
  • The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.
  • "Creator content marketing is a powerful vehicle for driving full-funnel impact, and advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising," said Jack Koch, SVP, Research & Insights, IAB.
  • "This report helps marketers more deeply understand the opportunity and how best to activate campaigns leveraging creator content.

IAB Announces Powerful ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising Marketplace; Organization Also Unveils 2024 Events Schedule

Retrieved on: 
Thursday, November 30, 2023
McDonald's, Adweek, Privacy, MSNBC, Date, Ecosystem, Marketing, JPMorgan Chase, Advertising, Responsibility, Retail media, Memory, Growth, Government, Name, ALM, Commerce, CMOS, EVP, Comscore, Lawyer, Content, The Coca-Cola Company, AI, Interactive Advertising Bureau, Alysia, Public policy, Host, IAB, Digital Future Coalition, NBC News, Partnership, Lifestyle, Andrea Mitchell Reports, Breakfast, Policy, Attention, Nielsen, Liberty Mutual, News, CMO, Role, Snap Inc., Cryptocurrency, Sales, Television, Management, Video game, Medical device, Unilever, Innovation, Creativity, Investment

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use.

Key Points: 
  • Save the Date for IAB's 2024 Events Including the IAB Annual Leadership Meeting (ALM), IAB PlayFronts, IAB NewFronts, IAB Podcast Upfront, IAB Public Policy & Legal Summit, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit
    NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule.
  • In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts."
  • IAB Public Policy & Legal Summit 2024 , April 2, 2024, Washington, D.C., In-person
    With new regulations and state privacy laws taking effect, the digital media landscape is constantly evolving.
  • IAB Podcast Upfront 2024 , May 9, 2024, New York City, In-person & Virtual
    Following IAB NewFronts, IAB Podcast Upfront is designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming.