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Prohaska Consulting Announces Expansion of Leadership Team, Addition of Sheila Buckley as Global Head of Magnify Division

Retrieved on:

Monday, September 25, 2023

Business Insider, Marketing, The Weather Channel, Human, Buckley, WarnerMedia, IAB, GTM, Principal, SVP, Woman, Sales, Financial services, Magnification, Procházka

NEW YORK, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Prohaska Consulting, the data transformation and media consulting company, today announced the appointment of Sheila Buckley as Global Head of Magnify, its integrated sales solution and business development offering.

Key Points:

Sheila Buckley, the award-winning executive with more than 30 years of media experience, has joined Prohaska Consulting, the boutique consulting firm, to lead Magnify, its integrated sales solution offering.
NEW YORK, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Prohaska Consulting, the data transformation and media consulting company, today announced the appointment of Sheila Buckley as Global Head of Magnify, its integrated sales solution and business development offering.
She joins Maria Link, SVP & Global General Manager, who will continue to lead go-to-market strategy and manage client relationships within the Magnify division of Prohaska.
"We continue to expand commercial efforts around our highly successful Magnify division, including the addition of a new London-based office," said Matt Prohaska, CEO and Principal at Prohaska Consulting.

OneTrust Delivers Automation, Intelligence, and New Capabilities to Enable Trust by Design

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Monday, September 18, 2023

NEW YORK, Sept. 18, 2023 /PRNewswire/ -- Today during TrustWeek, OneTrust, the market-defining leader for trust intelligence, unveiled innovations to help organizations manage the complexity of their trust programs, better understand their data to activate and use it, be more resilient against emerging threats, and unlock productivity when navigating compliance. These innovations include new capabilities across OneTrust's Trust Intelligence Platform and four clouds: Privacy & Data Governance, GRC & Security Assurance, Ethics & Compliance, and ESG & Sustainability.

Key Points:

At OneTrust, we are building the solutions that enable our customers to transform siloed compliance initiatives into world-class, coordinated trust programs."
OneTrust's Trust Intelligence Platform helps companies build and scale trust, surface and mitigate risks, collaborate across data siloes, and go beyond compliance.
According to IDC1, "OneTrust created a trust platform that not only enables better privacy compliance outcomes for its clients but manages other types of risk."
To learn more about OneTrust's latest innovations helping organizations enable trust by design, visit https://onetrust.com/release/fall-2023
1IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment (doc #US49841923, September 2023)

KCSA Elevates Agency Veteran Danielle DeVoren to Managing Partner

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Thursday, September 14, 2023

Official Development Assistance Accountability Act, Financial services, KCSA, Pennsylvania State University, Social media, Partner (business rank), Organization, MAT, IAB, Principal, PR, Management, Advertising

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- For the first time in nearly 15 years, KCSA Strategic Communications (the "Firm") has named Danielle DeVoren as Managing Partner. KCSA is one of the leading, independent integrated public relations, investor relations and social media organizations in the United States, serving clients for 54 years.

Key Points:

First New Managing Partner in Nearly 15 Years to Help Grow KCSA's PR and Social Media Divisions Across Industry Verticals with a Focus on Media, Advertising, Technology, and Financial Services
NEW YORK, Sept. 14, 2023 /PRNewswire/ -- For the first time in nearly 15 years, KCSA Strategic Communications (the "Firm") has named Danielle DeVoren as Managing Partner.
In her previous role as Managing Director, Danielle has launched and grown its Media, Advertising and Technology (MAT) practice into one the Firm's largest divisions today.
"Danielle is one of our top performing revenue drivers and serves as a change agent, ensuring that KCSA remains at the forefront of the communications industry.
Danielle began her career in 2005 as an Assistant Account Executive for KCSA.

More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

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Wednesday, September 13, 2023

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."

Key Points:

"It's a sea change in how the biggest advertisers are planning to reach customers," said Jeffrey Bustos, VP, Measurement, Addressability, Data Center, IAB.
"Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly."
As found in the IAB Retail Media Network study, there is a lack of consistent measurement across different RMNs that has emerged as a significant challenge.
IAB and MRC developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency.

Artprice by Artmarket has unveiled its new website, solidifying its position as the go-to platform for the online Art Market.

Retrieved on:

Wednesday, September 13, 2023

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!

Key Points:

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!
Artprice by Artmarket thus offers the world's most elaborate and exhaustive search engine on the art market and solidly confirms its reputation as the World Leader in Art Market Information for the past 25 years.
Artprice's new online architecture integrates new communication spaces for advertisers, with a back-office for the completely autonomous management of their advertisements.
As planned in its 2023/2024 calendar, Artprice has therefore opened its paid spaces (in compliance with IAB standards) to the art market.

Artprice by Artmarket has unveiled its new website, solidifying its position as the go-to platform for the online Art Market.

Retrieved on:

Wednesday, September 13, 2023

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!

Key Points:

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!
Artprice by Artmarket thus offers the world's most elaborate and exhaustive search engine on the art market and solidly confirms its reputation as the World Leader in Art Market Information for the past 25 years.
Artprice's new online architecture integrates new communication spaces for advertisers, with a back-office for the completely autonomous management of their advertisements.
As planned in its 2023/2024 calendar, Artprice has therefore opened its paid spaces (in compliance with IAB standards) to the art market.

DrivenIQ Unveils Cookieless Contextual Audience Segmentation with IAB Taxonomy, Reinforcing its Pioneering Stance in First Party Audience Data

Retrieved on:

Wednesday, September 13, 2023

Advertising, Interactivity, SDA, CATG, Consumer, Interactive Advertising Bureau, IAB, Patent, OTC, United Kingdom, System, ROI, Pruitt, Online shopping

TOWSON, Md., Sept. 12, 2023 /PRNewswire-PRWeb/ -- DrivenIQ, a global leader in audience data and advertising technologies, today announced a new technological advancement in cookieless and intent-based audience data. The company now integrates the IAB's Seller Defined Audience (SDA) taxonomy categories, representing a seismic shift towards a cookieless contextual future. It also represents the company's overarching mission to redefine audience data by curating relevant and meaningful first party solutions.

Key Points:

TOWSON, Md., Sept. 12, 2023 /PRNewswire-PRWeb/ -- DrivenIQ , a global leader in audience data and advertising technologies, today announced a new technological advancement in cookieless and intent-based audience data.
The company now integrates the IAB's Seller Defined Audience (SDA) taxonomy categories, representing a seismic shift towards a cookieless contextual future.
It also represents the company's overarching mission to redefine audience data by curating relevant and meaningful first party solutions.
DrivenIQ's patent pending Cookieless-Contextual™ audience segmentation empowers marketers to access tailored cohorts based on in-market consumer behavior and recent online relevance.

Rakuten Rewards Appoints Julie Van Ullen as Chief Revenue Officer

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Wednesday, August 30, 2023

Comcast, Advertising, Rakuten Rewards, Rakuten, Rakuten Advertising, Marketing, Internet, Freewheel, Human, Interactive Advertising Bureau, IAB, SAN, OpenX, Growth, Cryptocurrency

SAN MATEO, Calif., Aug. 30, 2023 /PRNewswire/ -- Rakuten Rewards , the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie Van Ullen to Chief Revenue Officer (CRO).

Key Points:

SAN MATEO, Calif., Aug. 30, 2023 /PRNewswire/ -- Rakuten Rewards , the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie Van Ullen to Chief Revenue Officer (CRO).
Reporting to Rakuten Rewards and Rakuten International CEO Amit Patel, Van Ullen will lead the company's revenue-generating, sales support and product marketing operations.
Van Ullen was previously Managing Director and Head of Revenue at Rakuten Rewards, where she oversaw monetization strategies to bring the best merchants, consumer experience, and value to Rakuten members.
"Rakuten is an undisputed leader in strategic performance marketing, offering the unique combination of scale, influence, personalized targeting, a highly engaged audience, and an unparalleled ability to incentivize conversion," said Julie Van Ullen, CRO at Rakuten Rewards.

InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers

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Wednesday, August 16, 2023

InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.

Key Points:

InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
Quantcast Choice supports more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs.
“InMobi has always been at the forefront of building solutions that help brands and publishers alike navigate the complex global privacy landscape.

IAB Announces Two Executive Additions: Amanda Richman, Former CEO of Mindshare and Wavemaker, Joins as Executive in Residence and Piya Mehra Joins as Chief of Staff

Retrieved on:

Wednesday, August 16, 2023

Interactive Advertising Bureau, IPG, Marketing, WPP, Consultant, WaveMaker, Global Brands Group, IAB, WarnerMedia, Investment, Commerce, Mehra, Richman, Growth, KPMG, Mind share, Management, Residence, Publicis

said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.

Key Points:

said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.
At Mindshare, she directed an agency-wide transformation, expanding the client portfolio and diversifying revenue through enhanced commerce and data solutions.
As the newest member of the IAB Executive Leadership Team and Chief of Staff, Piya Mehra brings experience from both media agencies and management consulting.
"Being an integral part of a team that accomplishes so much vital work for the industry is truly fulfilling," said Piya Mehra, Chief of Staff, IAB.