Freewheel

The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World

Retrieved on: 
Wednesday, November 15, 2023
Other Communications, Technology, Audio, Video, Marketing, Advertising, Communications, General Entertainment, TV and Radio, Other Technology, Telecommunications, Software, Entertainment, Networks, Internet, Mobile, Wireless, Research, 2005 in television, FWC, Comcast, Trust, Freewheel, SVP, VAB, Television, Auction, Paramount, Checklist

Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video advertising as the medium grows and content proliferates across screens.

Key Points: 
  • Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video advertising as the medium grows and content proliferates across screens.
  • “The urgency for greater accountability and transparency in the video advertising industry has never been more important.
  • “We are proud to partner with the FreeWheel Council for Premium Video to illustrate the higher standard of trust and capability delivered by premium video platforms, encouraging marketers to maximize brand growth and apply this checklist to all their video partners.”
    The checklist sets forth three key factors that buyers should consider when buying premium video.
  • By partnering with the VAB and undertaking research to define premium video, we can advocate for transparency, quality and brand safety in video ad buying.

Transmit Certified by FreeWheel As SSAI Provider and Becomes First Partner to be Certified in Live, Picture-in-Picture Formats

Retrieved on: 
Tuesday, November 14, 2023
Television, Advertising, Strategic partnership, Certification, Ecosystem, Freewheel, Video game, Transmit (file transfer tool)

Transmit, in particular, was awarded this certification for meeting FreeWheel's industry guidelines and best practices for this program.

Key Points: 
  • Transmit, in particular, was awarded this certification for meeting FreeWheel's industry guidelines and best practices for this program.
  • One noteworthy point: The company is also the first to be certified in the picture-in-picture advertising sector.
  • With Transmit's server-side ad insertion technology, media operators can expect higher engagement rates, reduced latency and an enhanced viewer experience.
  • "Being recognized and certified by FreeWheel, a true leader in the advertising tech space, is a testament to our team's relentless pursuit of excellence.

Direct Digital Holdings Ranked Number 108th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™

Retrieved on: 
Monday, November 13, 2023
HPE, Creativity, Colossus, Chair, LLP, Telecommunications, Fintech, Ecosystem, Perseverance, Freewheel, Deloitte Technology Fast 500, Marketing, Advertising, Digital, DRCT, 108th United States Congress, Software, Growth, SMB

During the measurement period, Direct Digital Holdings grew 1,325%, making it the 8th ranked company in Deloitte's Digital Content / Media / Entertainment division.

Key Points: 
  • During the measurement period, Direct Digital Holdings grew 1,325%, making it the 8th ranked company in Deloitte's Digital Content / Media / Entertainment division.
  • The Company placed among the top 20% of all companies on the list and was ranked #6 in Texas.
  • The Company attributes its significant growth to current market dynamics benefitting its technology-driven and differentiated approach to advertising solutions.
  • On November 9, 2023, the Company reported its third quarter earnings ended September 30, 2023.

PubMatic Announces Third Quarter 2023 Financial Results

Retrieved on: 
Wednesday, November 8, 2023
Adjustment, SPO, Loss, Macroeconomics, Result, Tax, CTV, Smart TV, Conversation, The Dolley Madison Digital Edition, EBITDA, Disclosure, GAAP, Acquisition, Connected, Development, Activate, Financial condition report, DSP, Advertising, IQIYI, Growth, IDS, COVID-19, Ecosystem, Webcast, Analysis, Partnership, Capital expenditure, Depreciation, CFO, Annual report, Collection, Investment, Failure, Bookkeeping, Rare-earth element, Renewable energy, Video game, Cryptocurrency, Bank, Clothing, Real estate, Freewheel, Pubmatic

NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 08, 2023 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today reported financial results for the third quarter ending September 30, 2023.

Key Points: 
  • The section titled “Non-GAAP Financial Measures” below describes our usage of non-GAAP financial measures.
  • For the fourth quarter of 2023, the company expects the following:
    Revenue to be between $76 million to $80 million.
  • PubMatic will host a conference call to discuss its financial results on Wednesday, November 8, 2023 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time).
  • Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2023.

LiveRamp Announces Second Quarter Results

Retrieved on: 
Wednesday, November 8, 2023
Technology, Mobile, Wireless, Marketing, Advertising, Communications, Software, Internet, Hardware, Data Management, Cloud, DSPS, SSPS, CTV, Microsoft, GAAP, The Trade Desk, Google Cloud, Adobe, Comscore, Martech, Freewheel, Interest, LiveRamp, ATS, Partnership, Xandr, Yahoo!, Leaf Group, Cryptocurrency, Video game, Burda

A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.

Key Points: 
  • A detailed discussion of our non-GAAP financial measures and a reconciliation between GAAP and non-GAAP results is provided in the schedules attached to this press release.
  • Joint customers of Sendbird and LiveRamp can now power personalized marketing and consumer experiences using LiveRamp's identity solutions.
  • LiveRamp ended the quarter with 99 customers whose subscription contracts exceed $1 million in annual revenue, compared to 92 in the prior year period.
  • LiveRamp ended the quarter with 895 direct subscription customers, compared to 920 in the prior year period.

FreeWheel Introduces New Solution to Enable Publishers to Unlock Faster Audience Activation Across Screens

Retrieved on: 
Wednesday, November 8, 2023
Technology, Mobile, Wireless, Entertainment, Other Communications, Other Technology, Telecommunications, Marketing, Software, Advertising, Networks, Other Entertainment, Communications, Internet, TV and Radio, Crackle, Forecasting, ID, Television, Ecosystem, RFP, SVP, Freewheel

FreeWheel , a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens.

Key Points: 
  • FreeWheel , a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens.
  • Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities.
  • Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.
  • By empowering publishers to build, manage and activate audiences using first-, second-, and third-party audience segments – all underpinned by the FreeWheel Identity Network – this new, built-for-TV solution enables quick audience activation at scale across screens and supply pools.

Pixalate’s Q3 2023 CTV Supply-Side Platform (SSP) Market Share Report: Magnite, FreeWheel No. 1 CTV SSPs in North America

Retrieved on: 
Monday, November 6, 2023
DSPS, Equativ, CTV, Smart TV, SSPS, Apple TV, Connected, Freewheel, SSP, IVT, Magnite, Privacy, Mobile advertising, Amazon Fire TV, Samsung, Mobile phone, Roku, LATAM

London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.

Key Points: 
  • London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.
  • The rankings are broken down by geographical regions (North America, EMEA, LATAM).
  • Magnite dominates the charts on all CTV platforms in North America except Apple TV: Amazon Fire TV (50%), Roku (40%), Samsung TV (39%) and Apple TV (19%)
    FreeWheel has remained the second-most popular SSP for most of the North American CTV market: Amazon Fire TV (14%), Roku (16%), and Samsung TV (10%), and led on Apple TV (31%)
    Equativ saw major breakthroughs in LATAM, emerging as the dominant CTV SSP for the first time, moving ahead of Magnite and Google AdExchange compared to Q2 2023
    Download the full reports to see the top CTV SSPs for Amazon Fire TV, Roku, Samsung TV, and Apple TV in Q3 2023:

PARAMOUNT GLOBAL ANNOUNCES WORLDWIDE EXPANSION OF "EYEQ"

Retrieved on: 
Wednesday, November 1, 2023
Marketing, Sport, Digital video, International, Paramount Global, FAST, News, Paramount, Advertising, Pluto TV, Growth, Conduit, EyeQ, Coca-Cola Telecommunications, Integration, Video game, Television, Nightclub, Freewheel

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Paramount Global (NASDAQ: PARA; PARAA) today announced the global expansion of EyeQ, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution, driven by the company's streaming momentum.

Key Points: 
  • The 2024 introduction of a Paramount+ ad tier in select international markets, including Australia and Canada, will also continue to accelerate EyeQ's ad-supported reach.
  • "The launch of EyeQ was a game-changer, bringing unprecedented simplicity, efficiency and scale to the premium, ad-supported video marketplace," said John Halley, President of Paramount Advertising.
  • With unified scale, measurement and delivery, coupled with access to our global IP, we are now Paramount Global not just in name, but also in advertising capabilities."
  • This will offer advertising partners:
    Single, multi-market or global campaign executions across Paramount's premium digital inventory, all in one place.

PARAMOUNT GLOBAL ANNOUNCES WORLDWIDE EXPANSION OF "EYEQ"

Retrieved on: 
Wednesday, November 1, 2023
Marketing, Sport, Digital video, International, Paramount Global, FAST, News, Paramount, Advertising, Pluto TV, Growth, Conduit, EyeQ, Coca-Cola Telecommunications, Integration, Video game, Television, Nightclub, Freewheel

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Paramount Global (NASDAQ: PARA; PARAA) today announced the global expansion of EyeQ, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution, driven by the company's streaming momentum.

Key Points: 
  • The 2024 introduction of a Paramount+ ad tier in select international markets, including Australia and Canada, will also continue to accelerate EyeQ's ad-supported reach.
  • "The launch of EyeQ was a game-changer, bringing unprecedented simplicity, efficiency and scale to the premium, ad-supported video marketplace," said John Halley, President of Paramount Advertising.
  • With unified scale, measurement and delivery, coupled with access to our global IP, we are now Paramount Global not just in name, but also in advertising capabilities."
  • This will offer advertising partners:
    Single, multi-market or global campaign executions across Paramount's premium digital inventory, all in one place.

PubMatic and FreeWheel Announce Integration of PubMatic’s Activate

Retrieved on: 
Monday, October 16, 2023
CTV, Video, Activate, Investment, Partnership, Freewheel, Growth, Television, Dentsu, Traction, Sales, Pubmatic

Through this enhanced integration, PubMatic’s Activate will now have direct access – through FreeWheel – to premium publisher connected television ad inventory.

Key Points: 
  • Through this enhanced integration, PubMatic’s Activate will now have direct access – through FreeWheel – to premium publisher connected television ad inventory.
  • FreeWheel publishers will have access to unique campaign budgets only available through Activate.
  • “Since launching this year, Activate has gained traction worldwide as the end-to-end supply path optimization solution of choice for agencies and advertisers.
  • FreeWheel has been an important PubMatic partner for many years, and we look forward to deepening our relationship through this integration, giving buyers more control over their CTV investments,” said Nicole Scaglione, VP, CTV/OTT and Video, PubMatic.