Freewheel

Comcast Names Chris Rouser Senior Vice President of Human Resources at Company’s Central Division Headquarters

Retrieved on: 
Wednesday, November 30, 2022
Technology, Mobile, Wireless, Entertainment, General Entertainment, Semiconductor, Security, Satellite, Photography, Nanotechnology, Audio, Video, Other Technology, Telecommunications, Software, Other Entertainment, Networks, TV and Radio, Internet, Hardware, Electronic Design Automation, Mobile Entertainment, Data Management, Consumer Electronics, VoIP, Culture, Universal Parks & Resorts, Telemundo, University, NBC, Multimedia, Chris, Sky Studios, NBC News, Sport, Xfinity, Ford Motor Company, Sky News, Sky Sports, Policy, MBA, Freewheel, Diversity, Northeast Division GAA Board, Central Division, Towson University, Senior, Universal Pictures, NBC Sports, News, Comcast Business, NBCUniversal Television and Streaming, Verizon Communications, Equity, NBCUniversal, Bachelor of Science in Human Biology, Human resources, Acqui-hiring, Acquisition, Management, Science, Comcast, Peafowl

Comcast has announced the appointment of Chris Rouser as Senior Vice President of Human Resources at its Central Division Headquarters in Atlanta, Georgia.

Key Points: 
  • Comcast has announced the appointment of Chris Rouser as Senior Vice President of Human Resources at its Central Division Headquarters in Atlanta, Georgia.
  • View the full release here: https://www.businesswire.com/news/home/20221130005206/en/
    Comcast names Chris Rouser Senior Vice President of Human Resources at company's central division headquarters (Photo: Business Wire)
    Chris brings extensive experience and a passion for employee development, which will be instrumental in helping Comcast further drive innovation, performance and a connected culture, said Comcast Central Division President Christine Whitaker.
  • Chris has held several leadership positions across Comcast NBCUniversal and most recently served as the Vice President of Human Resources for the Comcast NBCUniversal advertising platform FreeWheel leading the global human resources team, as well as facilities and office administration.
  • He also served as the Senior Director of Human Resources for the Comcast Freedom Region and created an attrition-reducing new-hire onboarding program.

Fox Corporation Partners with FreeWheel to Power Its OneFOX Inventory

Retrieved on: 
Thursday, November 3, 2022
Data Management, Technology, Digital Marketing, Other Entertainment, TV and Radio, Mobile, Wireless, Content Marketing, Other Communications, Entertainment, Public Relations, Investor Relations, General Entertainment, Marketing, Advertising, Communications, Consulting, Professional Services, Audio, Video, Telecommunications, Software, Internet, Tubi, Fox Sports, AVOD, Corporation, Sport, Television, Industry, Solution, Fox Entertainment Group, Fox, Freewheel, Life, Fox Television Stations, Environment, Partnership, Fox Corporation, Advertising, FOX, Goal, Technology, News, Efficiency, Sales

Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company) today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the companys leading entertainment, sports, streaming and news portfolio.

Key Points: 
  • Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company) today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the companys leading entertainment, sports, streaming and news portfolio.
  • With this agreement, FreeWheel will work with FOX to holistically manage direct sold advertising campaigns across premium content from the companys leading brands, which includes FOX News Media, FOX Sports, FOX Entertainment, and Tubi, the companys leading, free ad-supported streaming service.
  • Were thrilled to be working with Fox to an even greater extent, said FreeWheel General Manager Mark McKee.
  • Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi.

FullThrottle Appoints Advertising Industry Leader Joy Baer to Board of Directors to Guide Next Stage of Rapid Growth

Retrieved on: 
Friday, October 28, 2022
Fortune 500, EBITDA, Growth, Comcast, Freewheel, Intelligence, Technology, Industry, Rest, Leadership, GLOBE, Marketing, Advertising, Video game console, Sales, Stratum

Bringing more than three decades of leadership in ad tech and first-party data, Baer will provide valuable counsel as FullThrottle drives adoption of its comprehensive first-party data platform.

Key Points: 
  • Bringing more than three decades of leadership in ad tech and first-party data, Baer will provide valuable counsel as FullThrottle drives adoption of its comprehensive first-party data platform.
  • Baer previously held executive roles at Strata and FreeWheel, a Comcast Company, where she set high standards for technology development and revenue growth.
  • Joy Baer joins FullThrottles board of directors following her tenure as general manager of FreeWheel Advertisers, where she oversaw the development of the industrys most advanced media buying and selling platforms.
  • We are thrilled to welcome Joy Baer to FullThrottles board of directors, said David Regn, Chief Executive Officer at FullThrottle.

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Retrieved on: 
Tuesday, October 25, 2022
Advertising, Communications, Media, Entertainment, TV and Radio, RTB, Freewheel, Workflow, Original equipment manufacturer, Partnership, Technology, Solution, Goal, Industry, AVOD, FAST, CTV, Auction, Paulo, Beeswax

Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.

Key Points: 
  • Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.
  • Beeswax is a leading demand side platform for buyers to access premium CTV inventory, said Misha Williams, Vice President, U.S. Supply Revenue, FreeWheel.
  • Through our unique integration with Column6, our Beeswax clients are now able to efficiently identify and reach their desired audiences on CTV devices across the Americas including the growing Latin America market.
  • We are excited to grow our partnership with FreeWheel and Beeswaxs enhanced bidding technology across the Americas, Column6 President Josh Feuer said.

FreeWheel Launches New Enhanced Unified Yield Industry Capability

Retrieved on: 
Wednesday, October 12, 2022
Networks, Internet, Mobile, Wireless, Technology, Telecommunications, LinkedIn, Risk, Comcast, Twitter, Technology, Goal, A+E, Industry, Â, Friction, CPM, Solution, Renewable energy, Risk management, Online shopping, Sales, Freewheel

FreeWheel today announced an important enhancement to its premium programmatic industry suite of offerings, namely a new, unified yield set of capabilities for publishers.

Key Points: 
  • FreeWheel today announced an important enhancement to its premium programmatic industry suite of offerings, namely a new, unified yield set of capabilities for publishers.
  • As such, FreeWheel created this new, enhanced offering to address many of these industry trends and needs.
  • FreeWheels enhanced, unified yield capability protects the value of high quality, premium video while automating yield optimization.
  • FreeWheels new unified yield capability provides smarter demand decisioning so that we can help deliver better results for marketers and publishers, while honoring guaranteed commitments.

New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising

Retrieved on: 
Wednesday, October 12, 2022
Digital Marketing, TV and Radio, Marketing, Advertising, Communications, Online, Mobile Entertainment, Entertainment, Advertising, Memory, Comcast, Head, Efficiency, Freewheel, Attention, NASDAQ, Producers Guild of America Award for Best Long-Form Television, Research, Sky, Xfinity, Multimedia, Partnership, Technology, Goal, Industry, Mémorable, CEO, Awareness, Social media, NBCUniversal, Digital mobile radio, Digital, Video game console, Television, Mobile phone

TV Makes Memories reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising both traditional and streaming on the big screen.

Key Points: 
  • TV Makes Memories reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertising both traditional and streaming on the big screen.
  • View the full release here: https://www.businesswire.com/news/home/20221012005192/en/
    New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising (Graphic: Business Wire)
    Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
  • Furthermore, when a TV ad preceded these types of digital ads, both purchase intent and unaided recall were better than two digital mobile ads alone.
  • Participants rated the creative message better when an ad seen in the TV environment preceded an ad in the digital mobile environment.

Global AdTech Company TripleLift Names Dave Clark as New Chief Executive Officer

Retrieved on: 
Monday, October 3, 2022
Vista Equity Partners, Entrepreneurship, The Weather Channel, Vevo, EMEA, Advertising, Software, Technology, General manager, Television, Fuse (TV channel), CEO, Business Insider, Multimedia, Freewheel, Growth, Publishing, APAC, Sale, Leadership, Acquisition, Fuse, Board of directors, CTV, Deloitte Technology Fast 500, Jax, Board, Marketing, Management, Video game, Video game console, DACH, Viacom

NEW YORK, Oct. 3, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced that Dave Clark has joined as its Chief Executive Officer. Clark most recently served as General Manager at FreeWheel, a Comcast Company. He replaces Eric Berry, the company's co-founder and CEO, who is stepping away from his role overseeing TripleLift's day-to-day operations. Berry will continue with the company as a member of its Board of Directors. The change comes after years of consistent growth and numerous milestone achievements for TripleLift, including the sale of the company to Vista Equity Partners and recent acquisition of 1plusX, a global first-party data activation platform.

Key Points: 
  • NEW YORK, Oct. 3, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced that Dave Clark has joined as its Chief Executive Officer.
  • Dave Clark is a seasoned digital media executive with over two decades of experience spanning ad tech, streaming, software and publishing.
  • Additionally, Ari Lewine, Co-Founder and Chief Strategy Officer, and Jacqueline Quantrell, Chief Revenue Officer, will be leaving their roles at the company.
  • "Eric, Ari and Jax have each individually played integral roles in building TripleLift into the immensely successful company it is today.

Global AdTech Company TripleLift Names Dave Clark as New Chief Executive Officer

Retrieved on: 
Monday, October 3, 2022
Vista Equity Partners, Entrepreneurship, The Weather Channel, Vevo, EMEA, Advertising, Software, Technology, General manager, Television, Fuse (TV channel), CEO, Business Insider, Freewheel, Growth, Publishing, APAC, Sale, Leadership, Acquisition, Fuse, Board of directors, CTV, Deloitte Technology Fast 500, Jax, Board, Marketing, Management, Video game, Video game console, DACH, Viacom

NEW YORK, Oct. 3, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced that Dave Clark has joined as its Chief Executive Officer. Clark most recently served as General Manager at FreeWheel, a Comcast Company. He replaces Eric Berry, the company's co-founder and CEO, who is stepping away from his role overseeing TripleLift's day-to-day operations. Berry will continue with the company as a member of its Board of Directors. The change comes after years of consistent growth and numerous milestone achievements for TripleLift, including the sale of the company to Vista Equity Partners and recent acquisition of 1plusX, a global first-party data activation platform.

Key Points: 
  • NEW YORK, Oct. 3, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced that Dave Clark has joined as its Chief Executive Officer.
  • Dave Clark is a seasoned digital media executive with over two decades of experience spanning ad tech, streaming, software and publishing.
  • Additionally, Ari Lewine, Co-Founder and Chief Strategy Officer, and Jacqueline Quantrell, Chief Revenue Officer, will be leaving their roles at the company.
  • "Eric, Ari and Jax have each individually played integral roles in building TripleLift into the immensely successful company it is today.

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Retrieved on: 
Thursday, September 29, 2022
Software, Data Analytics, TV and Radio, Advertising, Communications, Professional Services, Technology, Entertainment, Connections (TV series), SCOR, Twitter, Advertising, Comparison of multi-paradigm programming languages, Freewheel, Connected, LinkedIn, Partnership, Industry, Technology, Goal, Solution, IAB, Comscore, General manager, NASDAQ, Behavior, CTV, Multimedia, Public relations, Beeswax

Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.

Key Points: 
  • Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.
  • Media buyers using the Beeswax platform now have access to Comscores Predictive Audiences and CTV brand protection offering.
  • Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory.
  • And, with these capabilities built directly into the Beeswax platform, its now easier than ever for buyers to connect with their desired audiences in a brand safe environment.

OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers

Retrieved on: 
Tuesday, September 27, 2022
Monetization, VP, Comparison of multi-paradigm programming languages, Efficiency, Twitter, Advertising, OpenID, OTT, LinkedIn, Linearity, LATAM, Growth, APAC, AP, Partnership, Industry, XPM, GroupMe, OpenAP, Television, Technology, SSP, Goal, Solution, Spine, Microsoft Advertising, EMEA, NASDAQ, Xandr, SSPS, CTV, SVP, Digital, Public relations, Sales, Video game, Magnite, Freewheel

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced new programmatic interoperability of OpenIDSM, the unique identifier that resolves linear and digital audiences into a common identity spine for TV. The development builds on existing linear and CTV pathways to unify delivery of all TV advertising buys and unlocks holistic measurement of cross-platform advertising campaigns.

Key Points: 
  • The development builds on existing linear and CTV pathways to unify delivery of all TV advertising buys and unlocks holistic measurement of cross-platform advertising campaigns.
  • OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr's Monetize SSP, enabling programmatic interoperability across the entire premium TV ecosystem.
  • Audiences are onboarded and matched to the OpenID identity spine through OpenAP's integrations with advertiser data partners.
  • OpenID audiences are then made available to publishers in FreeWheel, Magnite and Xandr's Monetize SSPfor use in activating programmatic deals.