Freewheel

New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming

Retrieved on: 
Thursday, June 9, 2022
Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, Other Technology, Telecommunications, Software, Audio, Video, Internet, Mobile, Wireless, Advertising, NBCUniversal, Budget, Growth, Comcast, Freewheel, Technology, NASDAQ, Industry, Xfinity, General manager, Sky, Sales, Television, Public relations, Oil shale

Today, Comcast Advertising released a new, cross-industry report titled The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.

Key Points: 
  • Today, Comcast Advertising released a new, cross-industry report titled The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.
  • Comcast Advertising, the advertising division of Comcast Cable, is comprised of Effectv, its advertising sales division, and FreeWheel, its media and technology arm.
  • The TV advertising landscape is incredibly complex now, and there are more players in the space than ever, said Marcien Jenckes, Managing Director, Comcast Advertising.
  • Based on a study of more than 20,000 campaigns, Comcast Advertising recommends that advertisers allocate 20-30% of their TV budget towards streaming advertising, and the rest to traditional TV.

IAS Signal is Enhanced to Include Total Visibility™ Dashboard

Retrieved on: 
Wednesday, May 25, 2022
QPO, Multimedia, Investment, IAS, Marketing, Trust, Efficiency, Xandr, Product management, Brand safety, IVT, Viewable impression, Integral Ad Science, CEO, Television, Sales, Online shopping, Viant, Freewheel, Adform

NEW YORK, May 25, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new and improved dashboard. With this enhancement, clients can now access critical insights into their supply paths in one reporting platform, simplifying how they analyze and manage campaign performance.

Key Points: 
  • NEW YORK, May 25, 2022 /PRNewswire/ --Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total Visibilitysolution via a new and improved dashboard.
  • "Brands and agencies want more visibility into their programmatic buys to understand what optimizations can improve campaign performance and drive high-quality supply paths," said Lisa Utzschneider, CEO at Integral Ad Science.
  • We have also expanded our partner integrations, making Total Visibilityglobally available with additional key platforms such as Xandr, Beeswax (now part of FreeWheel), Bidtellect, and more.
  • Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.

DeepIntent's "Innovating with Intent" Summit Highlights the Future of CTV in Pharma

Retrieved on: 
Monday, May 9, 2022
Freewheel, LG, Solution, Health care, Twitter, Business intelligence, SVP, Budget, NEW, CTV, Partnership, ACR, Memorial Sloan Kettering Cancer Center, Industry, LiveRamp, Intention, Advertising, TransUnion, Group, Movement, LinkedIn, Data science, Head, CEO, VAB, Technology, Research, VP, Video, Integral Ad Science, Fine chemical, Television, Pharmaceutical industry, Public relations, Magnite, Facebook, Oracle

NEW YORK, May 9, 2022 /PRNewswire/ -- Healthcare advertising technology company DeepIntent hosted a first-of-its-kind summit for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on the future of connected TV (CTV) in pharma advertising this past Thursday.

Key Points: 
  • The summit sought to highlight important topics for pharma marketers at the forefront of this movement, such as reaching patient audiences with precision, CTV identity resolution, and effective measurement with ACR data.
  • "Thanks to its vast scale, improved targeting, and measurement capabilities, CTV represents the future of programmatic advertising for pharmaceutical brands but many myths and misconceptions remain in the market today.
  • Important perspectives voiced during the half-day summit included:
    "We want to understand patient behavior.
  • "The popular 6-second ads aren't great for CTV, especially for the pharma industry, given the regulatory laws around information that must be included.

Joy Baer named to Firstlight Media Board of Directors

Retrieved on: 
Tuesday, April 19, 2022
CEO, Advertising, Rogers Sports & Media, Fortune 500, OTT, Firstlight Media, API, Sportsnet, Entrepreneurship, Comcast, PLDT, Technology, International Women's Media Foundation, Economic Club of New York, Tier 1, Lists of television programs, Multimedia, Industry, Arab International Women's Forum, Architecture, Management, Video game console, Freewheel

TORONTO, April 19, 2022 /PRNewswire/ - Joy Baer , a founder, entrepreneur and growth leader at the intersection of technology, media and advertising, has joined the board of directors of Firstlight Media.

Key Points: 
  • TORONTO, April 19, 2022 /PRNewswire/ - Joy Baer , a founder, entrepreneur and growth leader at the intersection of technology, media and advertising, has joined the board of directors of Firstlight Media.
  • As a member of the Firstlight Media board , she will provide additional expertise as the company continues to evolve its cloud-native platform to capitalize on new content and monetization opportunities, including advertising.
  • "We're continually looking for board members who are industry leaders and innovators to help us push the envelope for our clients and their customers," said Andre Christenson, CEO and Co-Founder of Firstlight Media.
  • "With its cloud-native, future-proofed platform, Firstlight Media has established itself as a leader in the OTT industry," said Baer.

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

Retrieved on: 
Tuesday, April 19, 2022
E. W. Scripps Company, News, National Association, OTA, ATSC 3.0, PST, Kineton, Television, National Association of Broadcasters, TVB Pearl, LLC, What Now, Hearst, Philippine Council of Evangelical Churches, ATSC, NAB, Weather, Life, Pearl, Gray Television, Program, Cox Media Group, HDR, Atmosphere, Internet, Technology, View, Freewheel, Environment, Nexstar Media Group, Howard University School of Communications, Human voice, Sinclair Broadcast Group, Advanced Television Systems Committee, NAB Show, TEGNA, City, Industry, Multimedia, E.W. Edwards, Graham Media Group, WHUT, Dolby Laboratories, Broadcasting, Google, Broadcaster

WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.

Key Points: 
  • RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.
  • "With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world."
  • RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
  • Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.

CatapultX Announces Key Leadership Appointments and Impressive Growth As Demand for Contextual Advertising Accelerates

Retrieved on: 
Tuesday, April 12, 2022
Advertising, Sport, ESPN, Adoption, Zeta Global, RealMedia, Traction, Turner, Leadership, Comcast, YouTube, Discovery, Inc., Death, Dank, OpenX, DoubleClick, Technology, Justin, Contextual, ESPN on ABC, Condé Nast, Ecosystem, Solution, Nielsen, NEW, CTV, Marketing, Partnership, Barash, Freewheel, Martech, PulsePoint, Head, Dalin, Activision, Video game, Management, Public relations, Music, Media, Google, Smithsonian Institution, Burl Barer, Growth, Facebook, Forbes

NEW YORK, April 12, 2022 /PRNewswire-PRWeb/ -- CatapultX, the creator of the first and only AI-enabled On-Stream™ advertising and monetization platform, today announced a multimillion dollar raise by the company and 1083 YoY% increase in revenue has led to the ability to bring in top tier talent across the organization, including the appointment of four executives to its leadership and advisory roster.

Key Points: 
  • "Justin, Aaron, Jake and Matt bring world-class advertising and leadership experience and expertise to CatapultX, our team and client base," said CatapultX co-founder and CEO Zack Rosenberg.
  • "We could not be more excited about the impact they will have as they help our clients win and help us drive our purpose and growth."
  • Prior to his role with CatapultX, Dalin was VP of Client Relationships for FreeWheel, which was acquired by Comcast in 2014.
  • About CatapultX Headquartered in North America, CatapultX is a global audience engagement technology company that is known for its On-Stream Video Monetization & Contextual AI Platform.

Blockgraph Announces Elevation of Charter’s David Kline to Chairman of the Board of Directors and Appointment of Comcast Advertising’s Mark McKee as a Member of the Board

Retrieved on: 
Wednesday, April 6, 2022
Adoption, Human, Comscore, Leadership, Growth, Board, Visible World, VAB, CEO, Comcast, Charter Communications, Industry, Technology, Kline, GLOBE, Freewheel, Paramount, The Advisory Board Company, Solution, Information services, Iđoš, United States Naval Institute v. Charter Communications, Inc., McKee, Management

The company elevated Charter Communications David Kline to the position of Chairman of the Board.

Key Points: 
  • The company elevated Charter Communications David Kline to the position of Chairman of the Board.
  • Members John Halley, Gina Mingioni and Blockgraph CEO Jason Manningham will remain in their current roles on the board.
  • Blockgraph demonstrates whats possible when innovators in our industry develop forward-thinking collaborative technologies, said David Kline, chairman of the board at Blockgraph.
  • Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.For more information, please visit Blockgraph at www.blockgraph.co .

Magnite Announces Addition of Two New Board Members

Retrieved on: 
Tuesday, March 22, 2022
DoubleClick, Audit committee, NASDAQ, Sale, APAC, Leadership, Board, Advertising, Cooper, Deutsche Bank, Brown University, CFO, PricewaterhouseCoopers, Peking University, CTV, Woman, CTO, CEO, Board of directors, Comcast, The Co Founder, Technology, Architecture, LATAM, Organizational behavior, Freewheel, Harvard Business School, EMEA, GLOBE, Goldman, Solution, Master of Science in Health Informatics, Engineering, Ohio University, Management, Video game, Google, Science, Vonage, Telecommunication, Magnite

"Dave and Diane bring incredible expertise and leadership to our Board that will be invaluable to the company as we execute our plans for 2022 and beyond," said Michael G. Barrett, President & CEO of Magnite.

Key Points: 
  • "Dave and Diane bring incredible expertise and leadership to our Board that will be invaluable to the company as we execute our plans for 2022 and beyond," said Michael G. Barrett, President & CEO of Magnite.
  • Magnite has a strong technology foundation and I look forward to collaborating with its engineering teams to continue building out robust solutions for publishers and buyers, said Ms. Yu.
  • The groundwork that the exceptional Magnite engineers have laid is a great runway for more innovation and focus on the platform and its capabilities.
  • Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

FreeWheel Launches New Audience-Based TV Buying Technology to Enable Unified Planning Across Premium Linear and Connected TV

Retrieved on: 
Tuesday, March 29, 2022
Technology, Entertainment, Marketing, Advertising, Communications, Audio, Video, General Entertainment, TV and Radio, Internet, Data Management, Comparison of multi-paradigm programming languages, Xfinity, LinkedIn, Advertising, CTV, Smart TV, Comcast, Industry, Technology, Twitter, Goal, Ecosystem, Freewheel, Solution, Founder, Public relations, Sales

Today, FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.

Key Points: 
  • Today, FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
  • With this, advertisers can expect a unified planning approach that ensures incremental reach on CTV campaigns relative to their existing linear campaigns.
  • Advertisers who understand the benefits of targeted premium video are adding CTV to their linear TV plans to increase reach and improve consumer engagement, said Jon Whitticom, Chief Product Officer, FreeWheel.
  • Their new audience-based TV buying technology should allow us to execute targeted streaming video schedules to either complement or supplement our linear schedules.

Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand

Retrieved on: 
Monday, March 14, 2022
Technology, Entertainment, Marketing, Advertising, Telecommunications, Communications, Software, TV and Radio, Internet, VisibleWorld, NASDAQ, Industry, Automation, Comcast, Advertising, Â, Sky, NBCUniversal, CTV, Solution, Technology, Xfinity, Freewheel, Television

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand.

Key Points: 
  • Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand.
  • FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand.
  • AudienceXpress offers advertisers scaled premium TV advertising across screens, said Brian Wallach, Head of Revenue, AudienceXpress.
  • In a complicated and fragmented marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter.