Freewheel

Comcast Advertising Appoints Pooja Midha to Lead Effectv

Retrieved on: 
Wednesday, September 14, 2022
Mobile, Wireless, Technology, Other Communications, Marketing, Advertising, Other Technology, Communications, Telecommunications, Software, Internet, Comcast, Software, Television, Advertising, ViacomCBS Domestic Media Networks, Dow Jones, Freewheel, Columbia Business School, ViacomCBS Networks International, Company, Growth, NBCUniversal, Viacom, Industry, Xfinity, American Broadcasting Company, Technology, MBA, Lehigh University, Solution, General manager, NASDAQ, Â, Sky, Dow Jones & Company, Humble (production studio), Sales, Arun Midha, Nickelodeon, Paramount

Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable.

Key Points: 
  • Comcast Advertising today announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable.
  • Midha will report to Comcast Advertising President James Rooke.
  • In her role as Comcast Advertisings first-ever chief growth officer , Midha oversaw global marketing across Comcast Advertising, FreeWheel and Effectv, including the launch of Effectvs sales development organization.
  • Prior to joining Comcast Advertising, Midha served as president of the advertising technology company true[X].

FreeWheel Appoints Soo Jin Oh as its First Chief Strategy Officer

Retrieved on: 
Tuesday, September 6, 2022
Content Marketing, Other Communications, Entertainment, Public Relations, Investor Relations, Marketing, Advertising, Communications, Media, TV and Radio, Digital Marketing, University, Berkeley, Technology, Magnetism, Advertising, Danny Sullivan (technologist), Venice TV Awards, Freewheel, American studies, Forbes, Solution, LinkedIn, Goal, General manager, Google, Twitter, American business history, Woman, Marketing, Industry, IDG, Efficiency, Management, Sales, Gamut

Today, FreeWheel announced that it has named Soo Jin Oh as Chief Strategy Officer, a new role developed for the company.

Key Points: 
  • Today, FreeWheel announced that it has named Soo Jin Oh as Chief Strategy Officer, a new role developed for the company.
  • Soo Jin is renowned for building strong teams, spearheading media, data, revenue and technology strategies; and executing with measurable and impactful results to the business, said Mark McKee, General Manager, FreeWheel.
  • With more than 15 years of experience in media and digital leading strategy, product and operations efforts, Oh has worked alongside leading industry companies.
  • She joins FreeWheel from Gamut, where she rose from vice president, client strategy & solutions to president in five years.

Pixalate Announces July 2022 Top Programmatic Sellers (SSPs) by Market Share for Connected TV and Mobile Advertising across Roku, Amazon Fire TV, Google and Apple Platforms

Retrieved on: 
Tuesday, August 16, 2022
Mobile advertising, Google Play, Industry, Magnite, PALO, EMEA, SSP, CTV, APAC, Privacy, Amazon Fire TV, Comcast, Freewheel, Advertising, Smart TV, Connected, Supply-side platform, Mobile phone, Roku, Apple, InMobi, Google, LATAM

PALO ALTO, Calif. and LONDON, Aug. 16, 2022 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku, Amazon Fire TV, Google Play, and Apple app stores.

Key Points: 
  • PALO ALTO, Calif. and LONDON, Aug. 16, 2022 /PRNewswire/ -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app.
  • The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku, Amazon Fire TV, Google Play, and Apple app stores.
  • Pixalate announces rankings for each seller's estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for CTV and Mobile.
  • The ratings for Amazon Fire TV, North America remained mostly stable, with Google AdExchange making the biggest climb on the rankings list.

One Equity Partners Completes the Acquisitions of Gamut and CoxReps from Cox Media Group

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Monday, August 15, 2022
Social Media, Online, Mobile Entertainment, Technology, Audio, Video, Finance, Marketing, Advertising, Communications, Professional Services, TV and Radio, Media, Entertainment, Digital Marketing, Internet, ViacomCBS Domestic Media Networks, DC, NBC, CEO, Television, Technology, Knopper, Board, Vista Equity Partners, Workforce, OEP, Perkins Coie, DoubleClick, CMG, General manager, DMA, MyNetworkTV, Cox Media Group, Acquisition, Latham & Watkins, Health, CTV, COO, OTT, The Interpublic Group of Companies, News, Board of directors, Fenwick & West, Viacom, Comcast, Freewheel, JPMorgan Chase, Solution, Advertising, CBS, ABC, Radio, FOX, Rosenthal, Public relations, Management, Telemundo

Gamut, the award-winning leader in local OTT media, helps brands connect with relevant streaming audiences in every DMA.

Key Points: 
  • Gamut, the award-winning leader in local OTT media, helps brands connect with relevant streaming audiences in every DMA.
  • Progress Partners served as financial advisor to Cox Media Group and Terrier Gamut Holdings.
  • One Equity Partners (OEP) is a middle-market private equity firm focused on the industrial, healthcare, technology, and media sectors in North America and Europe.
  • CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members.

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

Retrieved on: 
Thursday, July 21, 2022
Marketing, Advertising, Entertainment, Communications, Other Entertainment, TV and Radio, Film & Motion Pictures, Goal, Acquisition, OTT, Sky, Comcast, Environment, Awareness, Industry, NBCUniversal, Freewheel, Advertising, Multimedia, AVOD, NASDAQ, SVOD, Technology, Partnership, Consumer, Xfinity, Love, Paramount, Comparison of multi-paradigm programming languages, Television

Today, Comcast Advertising released a new report entitled Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.

Key Points: 
  • Today, Comcast Advertising released a new report entitled Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.
  • and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
  • View the full release here: https://www.businesswire.com/news/home/20220721005702/en/
    Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.)
  • is Changing the TV Advertising Landscape (Photo: Business Wire)
    As one of the newest forms of over-the-top (OTT), F.A.S.T.

FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer

Retrieved on: 
Thursday, July 14, 2022
TV and Radio, Other Communications, Marketing, Mobile Entertainment, General Entertainment, Advertising, Entertainment, Communications, Media, Other Entertainment, Content Marketing, People, Technology, Goal, Univision, Media Operations Group, General manager, Ford Motor Company, Connective tissue, The Minnesota State Rouser, Multimedia, Fortune 500, Leadership, Advertising, Solution, Massachusetts Executive Office of Public Safety and Security, Senior, Commonwealth, LinkedIn, Human resources, Booz, Strategy, Municipal Technical Advisory Service, ViacomCBS Domestic Media Networks, Verizon Communications, ViacomCBS, Public security, Strategy&, Woman, Customer experience, Ecosystem, Twitter, Industry, Software, Efficiency, McKee, Chief executive officer, Serviced office, Freewheel, Security, Management, Sales, Video game, Comcast, Paramount

Today, FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources.

Key Points: 
  • Today, FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources.
  • View the full release here: https://www.businesswire.com/news/home/20220714005135/en/
    FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer.
  • Reporting to McKee, she will define and maintain the revenue strategy through architecting and integrating revenue streams and designing and launching new revenue programs.
  • Prior to Screenvision Media, Loria led national sales for ViacomCBS (now Paramount), where she cultivated a dynamic, solutions-oriented sales team.

Comcast Advertising Names James Rooke President

Retrieved on: 
Wednesday, July 6, 2022
Digital Marketing, Other Entertainment, Technology, TV and Radio, Mobile, Wireless, Content Marketing, Other Communications, Public Relations, Investor Relations, Marketing, Entertainment, Advertising, Communications, Social Media, General Entertainment, Blogging, Consulting, Professional Services, Online, Other Technology, Mobile Entertainment, Telecommunications, Internet, Capgemini, Advertising, EY, Television, Time Warner Cable, Growth, Commerce, Industry, Ernst & Young, Xfinity, Technology, University, Comcast, Software, Bachelor of Commerce, Freewheel, General manager, Charter Communications, Sky, Rooke, NBCUniversal, NASDAQ, Manufacturing Advisory Service, Public relations, Management

Today, Comcast Advertising announced that James Rooke has been named to the role of President.

Key Points: 
  • Today, Comcast Advertising announced that James Rooke has been named to the role of President.
  • I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising, said Jenckes.
  • Ive had the privilege of working across both the software and media business within Comcast Advertising and look forward to combining those experiences in this new role, said Rooke, President of Comcast Advertising.
  • Comcast Advertising is the advertising division of Comcast Cable.

FreeWheel Launches New Identity Initiative Enabling Enhanced ID Interoperability and Advanced Activation Capabilities for Premium TV Advertisers and Publishers

Retrieved on: 
Wednesday, June 22, 2022
Technology, Mobile, Wireless, Entertainment, General Entertainment, Other Communications, Other Technology, Telecommunications, Marketing, Software, Advertising, Networks, Communications, Internet, Data Management, Solution, Privacy, Industry, Technology, Television, OpenAP, LinkedIn, TransUnion, Ecosystem, General manager, Twitter, LiveRamp, ID, IDS, Freewheel, Connective tissue, CTV, Goal, Mobile phone, Video game console, Satellite navigation device, Online shopping, Experian, Merkle

We are doing this to simplify workflows and create scale by driving interoperability across many of todays leading ID solutions, said Mark McKee, General Manager, FreeWheel.

Key Points: 
  • We are doing this to simplify workflows and create scale by driving interoperability across many of todays leading ID solutions, said Mark McKee, General Manager, FreeWheel.
  • As a result, the identity landscape has become highly fragmented, said Jon Whitticom, Chief Product Officer, FreeWheel.
  • FreeWheel helps solve for this by creating interoperability across various industry ID solutions, as well as traditional device IDs, utilizing advanced privacy methodologies and minimizing data leakage.
  • FreeWheel is currently piloting this new solution and plans to release these new, advanced privacy-centric identity capabilities later this year.

OPENX NAMES INDUSTRY VETERAN GEOFF WOLINETZ TO OVERSEE DEMAND-SIDE PLATFORM RELATIONSHIPS

Retrieved on: 
Thursday, June 16, 2022
Zero, Advertising, Turner Broadcasting System, Industry, Culture, Hart v. Comcast Corp., Friction, Technology, DSP, Growth, OpenX, Algorithm, Marketing, Ecosystem, DSPS, Chalice, Daou Technology Inc., Freewheel, Multimedia, Management, Public relations

PASADENA, Calif., June 16, 2022 /PRNewswire/ --OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms.

Key Points: 
  • PASADENA, Calif., June 16, 2022 /PRNewswire/ --OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms.
  • In this role, Wolinetz will oversee OpenX's relationships with demand-side platforms (DSPs) with a focus on emerging digital platforms and TV.
  • His immediate priorities are building and expanding the strategic relationships with DSP partners and helping them "future-proof" their businesses as the industry moves into a cookie-less environment.
  • "OpenX is at an exciting stage of its evolution as an industry-leading connector of supply and demand, and it is making serious commitments to sustainability within the industry," said Wolinetz.

FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns

Retrieved on: 
Thursday, June 16, 2022
Online, Mobile Entertainment, Technology, Public Relations, Investor Relations, Marketing, Advertising, Communications, Other Entertainment, TV and Radio, Film & Motion Pictures, Other Technology, Telecommunications, Software, Entertainment, Networks, Internet, Advertising, Solution, SASO, Shudder, Industry, IFC, AMC Networks, ALLBLK, Sundance TV, Amazon, Interest, Technology, Television, IFC Films, Company, Agatha Christie, Walking Dead, Research, Adoption, LinkedIn, Acorn TV, BBC Studios, General manager, Comcast, AMC, BBC, Twitter, STB, AMC Networks International, Anne Rice, Goal, Risk management, Sales, Public relations, Cox, Freewheel

FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution.

Key Points: 
  • FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution.
  • AMC Networks has established a leadership position in bringing addressable advertising to television.
  • FreeWheel is currently working with Canoe (an industry joint venture formed by Charter, Comcast and Cox) to introduce this new solution with AMC Networks.
  • The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.