DSP

BIGO Ads to Showcase Game-Changing Advertising Solutions at GDC 2024

Retrieved on: 
Friday, March 15, 2024
Spend, GDC, Conference, Algorithm, DSP, VR, DMP, SAN, Acquisition, Booth, Ecosystem, Machine learning, Multimedia, Advertising, Video game

SAN FRANCISCO, March 15, 2024 /PRNewswire/ -- BIGO Ads, the leading advertising platform powered by BIGO, is set to showcase its innovative advertising solutions at the Game Developers Conference (GDC) 2024 in San Francisco from March 20 to 22.

Key Points: 
  • SAN FRANCISCO, March 15, 2024 /PRNewswire/ -- BIGO Ads, the leading advertising platform powered by BIGO, is set to showcase its innovative advertising solutions at the Game Developers Conference (GDC) 2024 in San Francisco from March 20 to 22.
  • The BIGO Audience Network, a self-created ad network within BIGO Ads, focuses on enhancing developers' ad revenue globally through a robust ecosystem.
  • Over the years, BIGO Ads has forged strategic partnerships with top mediation and DSP platforms, including Digital Turbine FairBid, Appodeal, Yandex Ads, and Liftoff.
  • At GDC 2024, BIGO Ads invites game developers to discover its suite of advertising solutions tailored to elevate ad monetization and user acquisition strategies.

MetaRouter Announces Enhancements to Sync Injector: Bridging the Gap Between Server-Side Integrations and Anonymous User Data

Retrieved on: 
Thursday, March 14, 2024
CDP, Negotiation, Organization, DSP, Partnership, Risk, Meta, The Home Depot, Parity, Apple Leisure Group, ID, HOMER, IDS, Privacy, Collection, Marketing, Pinterest, Advertising, Online shopping

‍DENVER, March 14, 2024 /PRNewswire/ -- MetaRouter, pioneers in server-side tag management, today announced enhancements to its proprietary Sync Injector. This feature allows for anonymous and known user tracking via server-side event routing without the burden of needing pesky third-party tags.

Key Points: 
  • ‍DENVER, March 14, 2024 /PRNewswire/ -- MetaRouter , pioneers in server-side tag management, today announced enhancements to its proprietary Sync Injector.
  • This feature allows for anonymous and known user tracking via server-side event routing without the burden of needing pesky third-party tags.
  • Third-party web tags are vital for tracking and understanding user behavior and ad performance.
  • "MetaRouter's Sync Injector represents a paradigm shift in server-side tag management," said Greg Brunk , Head of Product at MetaRouter.

Data360 announces strategic partnership with IQM

Retrieved on: 
Tuesday, March 12, 2024
DSP, Health, Partnership, Miller, Pharmacist, Optometry, IQM, NPI, IP, HCP, Data, Physician, IDS

WILMINGTON, Del., March 12, 2024 /PRNewswire/ -- Data360, Inc. announces a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs) for programmatic advertising activation.

Key Points: 
  • WILMINGTON, Del., March 12, 2024 /PRNewswire/ -- Data360, Inc. announces a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs) for programmatic advertising activation.
  • Data360, Inc.'s partnership with IQM provides digital identifiers for 7.7 million healthcare professionals.
  • The partnership between Data360 and IQM brings to market best-in-class HCP data mapped to digital identifiers with direct integration into a DSP platform for unmatched accuracy and seamless programmatic activation and campaign targeting.
  • "Our recent partnership with Data360 helps us achieve this goal by giving healthcare advertisers access to robust NPI data across all specialties."

Inuvo Puts the Power of its AI in the Hands of Agencies and Brands

Retrieved on: 
Tuesday, March 5, 2024
ROCK, IOS, Artificial intelligence, Service, PMP, Deal, Advertising, Apple, DSP, DSPS, Managed services

The frictionless access via Deal ID is customized to the marketing strategies associated with a client’s products, services, or brands.

Key Points: 
  • The frictionless access via Deal ID is customized to the marketing strategies associated with a client’s products, services, or brands.
  • "Our self-serve solution puts control into the hands of our clients, allowing them to activate campaigns tailored to their brands using their programmatic campaign system of choice," said Rich Howe, Inuvo CEO.
  • Inuvo offers two service plans for clients accessing IntentKey's AI to inform their media buys.
  • The second plan, the new self-serve solution, empowers advertisers to independently activate IntentKey's proprietary models optimized for their unique brands and KPIs.

Infinera’s Award-winning Optical Networking Solutions Recognized and Honored by 2024 Lightwave Innovation Reviews

Retrieved on: 
Monday, March 4, 2024
SAN, Indium phosphide, OLS, Noise, GX, Data-rate units, ROADM, Super, LightWave 3D, DSP, Software

SAN JOSE, Calif., March 04, 2024 (GLOBE NEWSWIRE) -- Infinera (Nasdaq: INFN) announced today its industry-leading optical networking solutions have been recognized as some of the best in the industry by the esteemed 2024 Lightwave Innovation Reviews .

Key Points: 
  • SAN JOSE, Calif., March 04, 2024 (GLOBE NEWSWIRE) -- Infinera (Nasdaq: INFN) announced today its industry-leading optical networking solutions have been recognized as some of the best in the industry by the esteemed 2024 Lightwave Innovation Reviews .
  • Infinera’s innovative award-winning products include:
    Infinera GX Multi-haul Open Optical Line System (OLS).
  • The WA’A 400G DSP enables high optical performance through its support for digital subcarriers, high-performance DAC/ADC, and high-bandwidth radio frequency interconnect.
  • This competitive program enables Lightwave to showcase and applaud the most innovative products, projects, technologies, and programs that significantly impact the industry,” said Sean Buckley, Lightwave Editor-in-Chief.

Cognitiv Increases Client Base 7.5X, Proving Deep Learning Is the Future of Advertising

Retrieved on: 
Wednesday, February 21, 2024
Context, Algorithm, Curation, Contextual, Consumer, OLV, Deep learning, LTV, Entrepreneurship, Universal McCann, Xandr, Proxy, Universal, CTV, KPI, DSP, DSPS, Display, Investment company, Sales

NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.

Key Points: 
  • NEW YORK, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Cognitiv, the leading provider of deep learning AI for marketers, today announced the launch of the industry’s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception.
  • In 2023, Cognitiv grew their client base by 7.5X, driving exceptional results with their deep learning ad solutions.
  • “The Cognitiv difference is that all of our products are just an execution layer for neural networks built inside our Deep Learning Advertising Platform.
  • "Cognitiv's Deep Learning Advertising Platform delivers a number of unique capabilities that put it in a class by itself.

Digilant Announces Relationship with Microsoft, Expanding Digital Media Access for Advertisers

Retrieved on: 
Tuesday, March 5, 2024
Technology, Professional Services, Publishing, Marketing, Advertising, Communications, Digital Marketing, Data Analytics, Internet, Media, Content Marketing, Netflix, Outlook, Organization, DSP, Xbox, Publication, Microsoft, Video game

Today, Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with Microsoft, adding its DSP, Invest, and its deal curation platform, Curate, to its tech stack.

Key Points: 
  • Today, Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with Microsoft, adding its DSP, Invest, and its deal curation platform, Curate, to its tech stack.
  • This approach offers Digilant’s clients greater access to premium advertising inventory and advanced audience targeting solutions.
  • By working with Microsoft, Digilant reiterates its commitment to enabling advertisers with access to technology and media in a cookieless world," said Raquel Rosenthal, CEO at Digilant.
  • Moreover, Microsoft’s exclusive access to connected TV inventory on Netflix will enable Digilant to reach audiences on one of the world's most popular entertainment services.

FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

Retrieved on: 
Thursday, February 29, 2024
Marketing, Advertising, Entertainment, Communications, Technology, TV and Radio, Software, AMC Networks, Television, EVP, AMC, NBCUniversal, Communication, DSP, DSPS, Warner Bros. Discovery, PMP

FreeWheel , a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying.

Key Points: 
  • FreeWheel , a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying.
  • The company is introducing this new industry offering, called Allocation Module, ahead of the 2024 upfront and NewFront season.
  • This new industry solution provides another key benefit: Marketers now have a way to better manage their committed ad spend across various ad channels.
  • Allocation Module provides three core benefits, including:
    helping buyers and sellers holistically manage and pace their committed ad spend budgets across all transaction types, spanning direct, programmatic guaranteed and now biddable.

Viant Achieved Carbon Neutrality for Calendar Year 2023

Retrieved on: 
Thursday, February 29, 2024
Environment, Audio, Video, Other Technology, TV and Radio, Sustainability, Software, Internet, Environmental, Social and Governance (ESG), Electronic Games, Professional Services, Data Management, Technology, Mobile, Wireless, Entertainment, Other Communications, Marketing, Advertising, Communications, Media, Carbon, Guarantee of origin, Growth, Calendar, Entrepreneurship, DSP, Viant, Renewable energy

Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today released its first Sustainability Report for the calendar year 2023.

Key Points: 
  • Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today released its first Sustainability Report for the calendar year 2023.
  • Viant also achieved a significant milestone by attaining carbon neutrality for the calendar year 2023.
  • Viant’s carbon neutrality was achieved by strategic collaborations with cloud providers to source renewable energy for powering Viant’s platform when feasible, while also purchasing carbon offsets and renewable energy credits (RECs), which help to increase the broader supply of renewable energy throughout the United States.
  • Along with carbon neutrality, key highlights from Viant’s Sustainability Report for 2023 include:
    Viant’s launch of Adtricity — the company’s sustainability program which includes a customer incentive program that delivers RECs for media investment.

Cadence Expands Tensilica Vision Family with Radar Accelerator and New DSPs Optimized for Automotive Applications

Retrieved on: 
Wednesday, February 28, 2024
Semiconductor, Vehicle Technology, Technology, Automotive, Artificial Intelligence, Cloud, CDNS, Halide, MAC, Robotics, Algorithm, Multimedia, Socs, AI, Cadence Design Systems, ADAS, Language, Silicon, TIE, PCL, Vision, NMS, Prevalence, Safety, Point Cloud Library, OpenCL, SDK, Ecosystem, Acceleration, SOC, DSP, DSPS, Graphics processing unit, Central processing unit, Telescopic sight

The new high-performance Cadence® Tensilica® Vision 331 DSP and Vision 341 DSP combine vision, radar, lidar and AI processing in a single DSP for multi-modal, sensor-based system designs, delivering the best energy efficiency in the smallest area.

Key Points: 
  • The new high-performance Cadence® Tensilica® Vision 331 DSP and Vision 341 DSP combine vision, radar, lidar and AI processing in a single DSP for multi-modal, sensor-based system designs, delivering the best energy efficiency in the smallest area.
  • When paired with the new Cadence Tensilica Vision 4DR Accelerator optimized for 4D imaging radar applications, customers can achieve even greater radar performance and higher energy efficiency.
  • View the full release here: https://www.businesswire.com/news/home/20240228430265/en/
    Cadence expanded its Tensilica IP portfolio with two new Vision DSPs and a radar accelerator to address automotive sensor fusion applications.
  • We continue to use Cadence Tensilica Vision DSPs in our products and welcome the new DSPs that can accommodate both cameras and radar.