MQL | Jotup

Sublime Security Raises $20M Series A Led by Index Ventures to Redefine Email Security

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Wednesday, April 24, 2024

WASHINGTON, April 24, 2024 /PRNewswire/ -- Sublime Security, the AI-powered, programmable email security platform, announced today that it has raised $20 million in Series A funding, led by Index Ventures with participation from previous investors Decibel Partners and Slow Ventures. Cybersecurity visionary and Crowdstrike Co-founder & former CTO Dmitri Alperovitch is also joining the investment round and Board of Directors. The added funding will be used to further invest in the platform and improve the customer experience. In a rapidly evolving threat landscape, email remains a top security concern for businesses. Sublime gives security teams the ability to detect and prevent these attacks with out-of-the-box protection and unprecedented visibility into their cloud email environments, with additional controls for customized detections, attack surface reduction, threat hunting, and more.

Key Points:

Investment accelerates commitment to securing cloud email environments with advanced protection, visibility, and control
WASHINGTON, April 24, 2024 /PRNewswire/ -- Sublime Security , the AI-powered, programmable email security platform, announced today that it has raised $20 million in Series A funding, led by Index Ventures with participation from previous investors Decibel Partners and Slow Ventures.
In a rapidly evolving threat landscape, email remains a top security concern for businesses.
Email security has traditionally been driven by vendors that offer black box, one-size-fits-all solutions.
"Sublime is pioneering a bottoms-up, security practitioner-led approach that promotes community-driven collaboration, and given the massive market opportunity for email security, we are excited to see Sublime continue its trajectory of hyper-growth."

ZoomInfo Achieves the new AWS Advertising and Marketing Technology Competency

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Thursday, November 30, 2023

AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation.

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AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation.
Achieving the AWS Advertising and Marketing Technology Competency differentiates ZoomInfo as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.
“ZoomInfo is proud to achieve the AWS Advertising and Marketing Technology Competency in the Data & Audience Management category,” ZoomInfo Chief Revenue Officer James Roth said.

Lead2Pipeline Named to Inc.'s 2023 Power Partner Awards for Exemplary Support of Modern Tech Marketers

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Wednesday, November 15, 2023

ZoomInfo, Record, Research, B2B, Organization, Entrepreneurship, ROI, GDPR, MQL, Database, Public sector, Marketing, Tech, Cygnus Business Media, Web3, TechTarget, CMO, BackBox, Growth, Life, Sales

Companies were put through a months-long vetting process by Inc., and then assessed on direct feedback provided by their clients.

Key Points:

Companies were put through a months-long vetting process by Inc., and then assessed on direct feedback provided by their clients.
Thus, knowing exactly which prospects to target with each offer has become a core capability for modern tech marketers, replacing older "spray and pray" campaigns."
This shift in demand generation practices for tech marketers is part of a strategic realignment with their sales teams.
To view the complete list of Inc. 2023 Power Partner Award recipients, go to: https://www.inc.com/power-partner-awards/2023

RollWorks Launches 'Hot Contacts,' an Entirely New Category of Sales-Ready Leads Based on Fit, Intent and Engagement

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Tuesday, September 19, 2023

URL, B2B, Marketing, MQL, HubSpot, ABM, Organization, SAN, CRM, Salesforce, Sales, Online shopping, Software release life cycle

SAN FRANCISCO, Sept. 19, 2023 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today announced the general availability of Hot Contacts, a unique capability that gives marketers a rolling list of sales-ready leads that supplements the traditional marketing qualified lead (MQL) list. Since its beta launch in March of this year, RollWorks has delivered over 1.5 million sales-ready leads to its customers, with each beta customer receiving an average of 200 additional leads per quarter.

Key Points:

Since its beta launch in March of this year, RollWorks has delivered over 1.5 million sales-ready leads to its customers, with each beta customer receiving an average of 200 additional leads per quarter.
Hot Contacts provides a unique solution for marketers looking to expand their pool of sales-ready leads without increasing their budgets or resources, uncovering high-fit leads that have demonstrated sales-readiness based on their website visits and ad clicks.
"Instead of only looking at form-completions, we are now expanding on the behaviors of individuals to their web use and ad engagement, creating an entirely new category of sales-ready leads.
Hot Contacts is now available in Open Beta to all RollWorks customers within the RollWorks platform and Sales Insights solution.

Three Rings Launches Growth Marketing Division with Expanded Demand Generation Services

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Wednesday, June 7, 2023

Fintech, GRC, Marketing, MQL, ABM, Rings of Power, SEO, SEM, Growth, Digital, AI, Three Rings Design, ROI, Social media, PR, Automation, Sales

BOSTON, June 7, 2023 /PRNewswire/ -- Integrated digital marketing and public relations (PR) agency Three Rings Inc. today announced the launch of its growth marketing division based on more of its business-to-business (B2B) technology clients turning to the agency for campaign strategy and operational execution across a range of demand generation services. As a result, Three Rings has increased its demand generation business by 60% in the past year.

Key Points:

As a result, Three Rings has increased its demand generation business by 60% in the past year.
For example, the Three Rings growth marketing team helped a GRC software client consistently exceed its stretch marketing qualified lead (MQL) goals quarter-over-quarter via an ongoing mix of digital marketing programs, while cutting costs and coming in 21% under budget.
"From top-of-the-funnel campaigns to account-based marketing, Three Rings has been collaborating with clients to deliver high-impact demand generation programs since day one," said Amanda McCormick, growth marketing director at Three Rings.
We know B2B tech, we know demand generation and we know how to manage integrated campaigns that deliver results."

MERGE Launches Marketo Reporting Dashboards

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Wednesday, May 17, 2023

Other Communications, Marketing, Consulting, Data Management, Communications, Professional Services, Technology, Other Technology, MQL, MERGE, Health, Marketo, Domo, Organization, Sales

MERGE released its Marketo reporting dashboards, consisting of visual summaries of marketing campaigns with drill-downs and trend graphs built into the Domo data experience platform.

Key Points:

MERGE released its Marketo reporting dashboards, consisting of visual summaries of marketing campaigns with drill-downs and trend graphs built into the Domo data experience platform.
With 13 years of experience working in 2,000+ Marketo instances for global enterprises, MERGE empowers marketing operations teams through comprehensive reporting and data visualizations.
Paired with an understanding of the key metrics teams look at in assessing campaign performance and success, MERGE used these insights as inspiration in developing a suite of reporting dashboards.
To learn more about MERGE’s reporting dashboards for Marketo users, contact MERGE today .

Insightly to Host Executive Braindate Sessions at The Ascent San Francisco Summit

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Wednesday, May 10, 2023

Software as a service, Marketing, Union Square, COVID, MQL, Westin St. Francis, SAN, Love, CRM, GTM, Health, House, KPI-driven code analysis, Nightclub, Sales, Insightly

SAN FRANCISCO, May 10, 2023 /PRNewswire-PRWeb/ -- Today, Insightly, the modern, affordable CRM teams love, is announcing that Chief Marketing Officer Chip House will host Braindate Sessions on May 23 and 24 during The Ascent San Francisco Summit, an exclusive event that is designed for SaaS industry executives. The summit, now in its sixth year, provides actionable insights and strategy for elevated SaaS success exclusively for director, VP and C-level executives.

Key Points:

SAN FRANCISCO, May 10, 2023 /PRNewswire-PRWeb/ -- Today, Insightly , the modern, affordable CRM teams love, is announcing that Chief Marketing Officer Chip House will host Braindate Sessions on May 23 and 24 during The Ascent San Francisco Summit , an exclusive event that is designed for SaaS industry executives.
"Ongoing learning is key for any executive and SaaS company as they strive to build scalable, flexible, and user-friendly tools that elevate the customer experience."
House will host four Braindate Sessions, each of which will cover timely SaaS topics.
WHERE: The Westin St. Francis San Francisco on Union Square, Braindate Lounge
For more information or to register, please click here .

Digitalzone Announces New Lead Gen Pricing Strategy, Focused on Transparency and Customer Success

Retrieved on:

Tuesday, May 9, 2023

Technology, Content Marketing, Other Communications, Marketing, Advertising, Communications, Internet, Digital Marketing, Search Engine Marketing, Blogging, MQL, Salesforce, Cisco, Adobe, Sales

Digitalzone , a leading B2B demand generation solutions provider, announced today its new lead generation pricing strategy aimed at bringing transparency to the industry and better serving customers.

Key Points:

Digitalzone , a leading B2B demand generation solutions provider, announced today its new lead generation pricing strategy aimed at bringing transparency to the industry and better serving customers.
The new pricing model is designed to help customers understand exactly what they are paying for and how it will help them achieve their business goals.
Global B2B companies can access campaign pricing details directly on the Digitalzone website: https://digitalzone.com/pricing/
The new pricing model provides a range of pricing options and services, designed to meet the specific needs of each customer, such as Single Campaigns, Lead Subscriptions and Enterprise Retainers.
Digitalzone first disrupted the demand generation industry by cutting out the middleman and selling MQLs directly from its proprietary database of over 105 million opt-in leads.

Anteriad Report Shows 41% of Marketers Overwhelmed by Pressure to Prove Results

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Wednesday, April 26, 2023

Pressure, Hair, Face, Marketing, MQL, Research, CMO, SAL, Cryptocurrency

Ascend2 and Anteriad found that 41% of marketers felt either “overwhelmed” or “ready to pull their hair out” by the pressure to perform.

Key Points:

Ascend2 and Anteriad found that 41% of marketers felt either “overwhelmed” or “ready to pull their hair out” by the pressure to perform.
“Our research shows that in the face of mounting pressure to perform, marketers are turning their attention to high-quality data to help drive results.
Of marketers surveyed:
As marketers start to focus on data and insights to help reach goals and prove results, finding the right partner is a critical step.
Marketers can turn to partners like Anteriad to create an effective data-driven strategy, and gain access to quality insights like intent data.

New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But It's Also Not Enough

Retrieved on:

Thursday, April 20, 2023

James Cerretani, Form filler, Lead, MQL, Research, SAN, Marketing, Sales, B2B

SAN FRANCISCO, April 20, 2023 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach.

Key Points:

"We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of Marketing at RollWorks.
"We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks.
Redefining the Lead: Only Bad Leads Are Dead; Leads Are No Longer Synonymous with Form-Fills
Revenue teams responding to the survey unanimously believe the lead isn't dead and never will be.
Having said that, B2B sellers and marketers indicate that today's lead-related challenges demonstrate the need for a more expansive definition of top-of-funnel.