Havas Media | Jotup

PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video

Retrieved on:

Monday, May 8, 2023

WPP plc, Connect, Pubmatic, Workflow, Internet, Havas Media, Consumer, CTV, Activate, PMP, PG, SPO, MPX, Acquisition, Dentsu, Opacity, Investment, FuboTV, LG, Growth, ROI, Martin, SVP, Omnicom Group, Automation, Video game, Online shopping, Mars

This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

Key Points:

This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.
Activate gives buyers more control over their omnichannel video investments by executing deals across PubMatic’s premium CTV and online video inventory in one platform, enabling a seamless transition of their direct business to programmatic private marketplace (PMP) or programmatic guaranteed (PG).
As consumer behavior shifts towards streaming, publishers and buyers need more efficient ways to transact across CTV and video inventory.
"We are already seeing advertiser adoption of the Activate platform, proving the value of greater transparency, efficiency and performance in the programmatic ecosystem."

ASSEMBLY, A STAGWELL (STGW) AGENCY, APPOINTS INDUSTRY HEAVYWEIGHT MATT ADAMS AS EUROPE CEO

Retrieved on:

Tuesday, April 11, 2023

NEW YORK and LONDON, April 11, 2023 /PRNewswire/ -- Global omnichannel media agency Assembly today announced the appointment of Matt Adams as CEO of Europe, joining the agency on March 27. Adams will oversee all Assembly operations in continental Europe and the UK, with a focus on accelerating the agency's business development and driving sustainable growth and impact across the region.

Key Points:

"We are delighted to welcome Matt to Assembly, where he'll lead our European business and bring our proposition, 'find the change that fuels growth,' to new heights.
I look forward to our European business continuing to change and grow under his leadership," said James Townsend, Global CEO of Assembly and Stagwell Brand x Performance Network.
Before these responsibilities, Adams led Dentsu's iProspect, the largest digital agency in the UK at the time.
Adams, Davis, Brosgill and Dean will report to James Townsend, Global CEO of Assembly and Stagwell Brand x Performance Network.

ASSEMBLY, A STAGWELL (STGW) AGENCY, APPOINTS INDUSTRY HEAVYWEIGHT MATT ADAMS AS EUROPE CEO

Retrieved on:

Tuesday, April 11, 2023

NEW YORK and LONDON, April 11, 2023 /PRNewswire/ -- Global omnichannel media agency Assembly today announced the appointment of Matt Adams as CEO of Europe, joining the agency on March 27. Adams will oversee all Assembly operations in continental Europe and the UK, with a focus on accelerating the agency's business development and driving sustainable growth and impact across the region.

Key Points:

"We are delighted to welcome Matt to Assembly, where he'll lead our European business and bring our proposition, 'find the change that fuels growth,' to new heights.
I look forward to our European business continuing to change and grow under his leadership," said James Townsend, Global CEO of Assembly and Stagwell Brand x Performance Network.
Before these responsibilities, Adams led Dentsu's iProspect, the largest digital agency in the UK at the time.
Adams, Davis, Brosgill and Dean will report to James Townsend, Global CEO of Assembly and Stagwell Brand x Performance Network.

NAR Demonstrates the Many Ways Realtors® Are Here for Clients During Their Property Journey in the 2023 “That’s Who We R” Campaign

Retrieved on:

Wednesday, February 22, 2023

Marketing, Communications, Other Construction & Property, Residential Building & Real Estate, Commercial Building & Real Estate, Construction & Property, Social media, Professional, Volunteering, Family, National Association, Partnership, NAR, Advertising, Havas Media, Friends, Property management, Real estate, Ethics

The National Association of Realtors® (NAR) unveiled today its fifth iteration of its award-winning “That’s Who We R” national advertising campaign.

Key Points:

The National Association of Realtors® (NAR) unveiled today its fifth iteration of its award-winning “That’s Who We R” national advertising campaign.
This year’s creative demonstrates the many ways Realtors® are “here for it all,” working to make the dream of property ownership a reality for their clients.
Only members of the National Association of Realtors®, America’s largest trade association, can call themselves a Realtor®.
“These ads showcase the trusted relationship between Realtors® and their clients,” said Victoria Gillespie, NAR chief marketing and communications officer.

HAVAS MEDIA GROUP NORTH AMERICA AND DISQO REPORT: 35% OF US CONSUMERS CUTTING BACK ON HOLIDAY SPENDING

Retrieved on:

Tuesday, December 13, 2022

NEW YORK and LOS ANGELES, Dec. 13, 2022 /PRNewswire/ -- Havas Media Group (HMG) North America and customer experience (CX) intelligence platform DISQO™ today released a "Holiday Intelligence Report" with insights about consumers' holiday shopping intentions as they approach peak seasonal spending days this year. Highlighting the divide between lower- and higher-income consumers, the report discusses potential spending impacts across grocery, gifting, travel, and more.

Key Points:

Highlighting the divide between lower- and higher-income consumers, the report discusses potential spending impacts across grocery, gifting, travel, and more.
Havas Media Group North America and DISQO release insights about consumers' holiday shopping intentions.
"As the industry champion for meaningful media, Havas Media helps brands authentically and meaningfully connect with customers around sentiment and shared values," said Amy Pacheco, Vice President of Marketplace Intelligence at Havas Media Group North America.
For more information, visit the website or follow Havas Media Group on Twitter @HavasMedia, LinkedIn @Havas Media Group, Facebook @HavasMedia or Instagram @havas.

Tagger Media Announces Rebrand and New Offering for Streamlined Conversion Tracking

Retrieved on:

Friday, November 18, 2022

Valvoline, Human, Dolce & Gabbana, Workflow, ROI, Social media, Marketing, Multimedia, Havas Media, Omnicom Group, Online shopping, Tagger

SANTA MONICA, Calif., Nov. 18, 2022 /PRNewswire/ -- Today, top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live.

Key Points:

SANTA MONICA, Calif., Nov. 18, 2022 /PRNewswire/ -- Today, top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity.
"As marketers ourselves, we are intimately familiar with the challenges our brands and agencies face every day," said Dave Dickman , CEO of Tagger Media.
The timing of the rebrand aligns with the launch of a new integrated affiliate marketing solution from Tagger.
Powered by TUNE , it simplifies and streamlines conversion tracking for users with existing affiliate networks, as well as overall conversion tracking agnostic of an affiliate network.

Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform

Retrieved on:

Wednesday, October 26, 2022

NEW YORK and SAN FRANCISCO, Oct. 26, 2022 (GLOBE NEWSWIRE) -- Havas Media Group (HMG) North America and Samba TV announced today they are partnering to integrate Samba TVs industry-leading OTT and linear television viewing data into Converged, HMGs proprietary audience and data management platform.

Key Points:

NEW YORK and SAN FRANCISCO, Oct. 26, 2022 (GLOBE NEWSWIRE) -- Havas Media Group (HMG) North America and Samba TV announced today they are partnering to integrate Samba TVs industry-leading OTT and linear television viewing data into Converged, HMGs proprietary audience and data management platform.
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TVs rich television and gaming viewership data.
Havas Media is on the leading edge of Audience Insights with their Converged platform.
HMG is part of the Havas Group, owned by Vivendi, one of the worlds largest integrated content, media, and communications groups.

BYJU'S PARTNERS WITH META IMMERSIVE LEARNING TO EDUCATE THE NEXT GENERATION OF CREATORS WITH INTRODUCTION OF INTERACTIVE SPARK AR COURSES

Retrieved on:

Wednesday, September 21, 2022

SAN FRANCISCO, Sept. 21, 2022 /PRNewswire/ -- BYJU'S, the world's largest education technology company, today announced a partnership with Meta Immersive Learning that will integrate Spark AR Curriculum into BYJU'S live, personalized coding curriculum. The Spark AR courses will teach BYJU'S students ages 13 and up to use their coding skills to create customized augmented reality (AR) effects, such as face filters, that can be uploaded for use on apps like Facebook and Instagram.

Key Points:

Through Meta Immersive Learning, Meta is investing $150 million to empower the next generation of creators and this partnership aims to develop skills in augmented reality.
"BYJU'S and Meta have a shared commitment to creating opportunities that teach and inspire students to bring their imagination to life," said BYJU'S Co-Founder Divya Gokulnath.
"This partnership with Meta is another example of BYJU'S dedication to evolve our courses, with the goal of teaching the next generation of creators real-world skills that are learned in a fun, personalized setting."
As an addition to BYJU'S existing coding curriculum, four Spark AR courses will be introduced to take students through the fundamentals of augmented reality.

DeepIntent Launches Patient Planner, Revolutionizing How Patient Audiences and Campaigns are Planned and Activated

Retrieved on:

Wednesday, September 7, 2022

NEW YORK, Sept. 7, 2022 /PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced the launch of Patient Planner, a game-changing innovation that unlocks the power of healthcare data in a HIPAA-compliant way, giving advertisers the control and transparency they need to activate successful patient audiences and programmatic campaigns.

Key Points:

Patient Planner is the only tool that unifies medical and pharmacy claims within a healthcare demand side platform (DSP) for on-demand patient audience creation and real-time campaign planning.
Only with DeepIntent can healthcare marketers explore patient populations, project addressable audiences, and forecast cross-channel reach in real-time based on their brand objectives.
Patient Planner also features a first-of-its-kind TV planning tool that provides instant insight into incremental audience reach and overlap across linear and connected TV.
"With Patient Planner, media and programmatic teams finally have hands-on access to the data and tools needed to create smarter, faster, and fully-transparent patient audiences and campaigns."

HAVAS MEDIA GROUP NORTH AMERICA NAMES AD EXCHANGE OPENX A PREFERRED SUPPLY-SIDE PLATFORM FOR PROGRAMMATIC ADS

Retrieved on:

Tuesday, August 23, 2022

Zero, Partnership, HMG, Advertising, Technology, Carbon, Swarovski, Hyundai, LinkedIn, EVP, Multimedia, Tripadvisor, Michelin, Instagram, PMP, OpenX, Havas Media, Kia, Havas, Vivendi, Puma, News, Online shopping, Public relations

NEW YORK and PASADENA, Calif., Aug. 23, 2022 /PRNewswire/ -- Havas Media Group (HMG) North America and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.

Key Points:

NEW YORK and PASADENA, Calif., Aug. 23, 2022 /PRNewswire/ -- Havas Media Group (HMG) North America and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.
HMG North America will rely on these platforms in particular when desirable ad inventory is available on multiple exchanges.
Among the key benefits of the partnership will be greater control of inventory and less executional complexity for Havas Media Group North America and harder-working media for its clients.
For more information, visit the website or follow Havas Media Group on Twitter @HavasMedia, LinkedIn @Havas Media Group, Facebook @HavasMediaGroup or Instagram @havas.