Digital Marketing

Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report

Retrieved on: 
Thursday, April 25, 2024
Professional Services, Advertising, Entertainment, Digital Marketing, Communications, Data Analytics, TV and Radio, ROI, McDonald's, Convergent, Health, Intelligence, SVP, Zaxby's, QSR, CPG

“With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”

Key Points: 
  • “With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”
    Key insights from EDO’s QSR Convergent TV Outcomes Report include:
    Overall, consumers were 5% more engaged with QSR ads on linear than streaming.
  • Men 65+ were the most engaged demographic with QSR ads on both linear and streaming TV in Q1.
  • This demo was +114% more likely to engage with streaming QSR ads in Q1 as compared to the QSR streaming average, and +35% more likely to engage with linear QSR ads as compared to the QSR linear average.
  • The report is powered by Ad EnGage Convergent, EDO’s cross-screen outcomes measurement solution for holistic linear and streaming TV ad performance.

New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies

Retrieved on: 
Thursday, April 25, 2024
Technology, Social Media, Entertainment, Online, Search Engine Marketing, Consulting, Professional Services, Artificial Intelligence, Marketing, Software, Digital Marketing, Advertising, Communications, Internet, Digital, CMO, Social media, CPC, Newton-X, Research report, Learning, AI, Sales

A new research report conducted by Material and NewtonX reveals data and insights into the future of advertising, spotlighting trends in targeting, technology, social media and the impact of AI on marketing.

Key Points: 
  • A new research report conducted by Material and NewtonX reveals data and insights into the future of advertising, spotlighting trends in targeting, technology, social media and the impact of AI on marketing.
  • With its potential to revolutionize business operations and optimize campaigns, no topic commands more interest among modern advertising professionals than AI.
  • Digital advertising is expected to constitute around two thirds of total ad spend among advertisers.
  • Social media is the most desired allocation of spend for brand-focused advertising, with search engine marketing and social media tied with the lead for performance advertising.

amplify® Magazine Spring 2024 Issue: The Power of the Unexpected

Retrieved on: 
Thursday, April 25, 2024
Marketing, Advertising, Digital Marketing, Communications, Content Marketing, Other Communications, Publishing, Patient, Golf, 4imprint, Harding University, Entertainment

The organization’s story, profiled in the quarterly 4imprint® digital amplify magazine , showcases the power of the unexpected in creating memorable moments.

Key Points: 
  • The organization’s story, profiled in the quarterly 4imprint® digital amplify magazine , showcases the power of the unexpected in creating memorable moments.
  • Bellmont Cabinet Co.®, a cabinet manufacturer, celebrates remarkable employee contributions with videos and internal currency to exchange for branded gear.
  • “These customers show how a thoughtful, unexpected gesture can surprise and delight customers,” said Kevin Lyons-Tarr, CEO of 4imprint, a promotional products retailer.
  • Read the spring 2024 issue of amplify magazine at info.4imprint.com.

Infobip becomes an Oracle Independent Software Vendor partner

Retrieved on: 
Thursday, April 25, 2024
Technology, Marketing, Communications, Telecommunications, Professional Services, Software, Digital Marketing, Data Analytics, Data Management, Artificial Intelligence, Cloud, Partnership, OCM, Communication, Viber, SMS, OPN, ISV, WhatsApp, BlueKai

Infobip , a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.

Key Points: 
  • Infobip , a global cloud communications platform and a member of Oracle PartnerNetwork (OPN), today announced it has enhanced its relationship with Oracle, becoming an Independent Software Vendor (ISV) with access to Oracle Integration Cloud.
  • Businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM).
  • Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.
  • “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”
    Infobip started its collaboration with Oracle in 2018 as a member of OPN.

Cloudinary Video Survey: Brands Struggle to Deliver Video-rich Experiences at Scale

Retrieved on: 
Wednesday, April 24, 2024
Marketing, Communications, Digital Marketing, Technology, Audio, Video, Content Marketing, Automation, Trust, Cloudinary, Knowledge, AI, Video game

Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.

Key Points: 
  • Brands will struggle to scale their video usage and harness critical customer engagement opportunities if they can’t overcome post-production challenges according to the first Cloudinary Global Video Survey of web developers, marketers and other business leaders across 15 countries.
  • The independent survey, commissioned by Cloudinary , found that while brands are increasingly reliant on video to build trust and confidence (78%) with their audiences, boost market awareness (65%), and drive purchases (54%) many struggle to deliver video at the scale today’s audiences demand.
  • Surprisingly, brands face more challenges with creating video variants for different channels and devices (58%) than with creating original videos in the first place (46%).
  • Despite the fact that brands employ video specialists (34% have 1-5 on staff), challenges still abound.

Demand for AI Marketing and Personalisation Accelerates in the UK: Attentive Sees 128% Growth in the Last Year

Retrieved on: 
Wednesday, April 24, 2024
Marketing, Digital Marketing, Communications, Technology, Mobile, Wireless, Software, Artificial Intelligence, AI, SMS, Food, Mobile marketing, Beauty, Growth, Mobile phone

The company’s momentum underscores the market’s continued demand for personalised SMS marketing solutions and AI innovations as brands look to improve customer retention and reach new audiences.

Key Points: 
  • The company’s momentum underscores the market’s continued demand for personalised SMS marketing solutions and AI innovations as brands look to improve customer retention and reach new audiences.
  • “Our rapid growth in the region is a testament to the significant value that shoppers and brands are experiencing with personalised SMS.
  • Last month, Attentive launched Attentive AI with two premium AI solutions – AI Journeys and AI Pro, to help brands create the highest-performing messages.
  • I’m excited to test Attentive AI to deliver the best possible experience for our customers – personalisation, campaign planning, segmentation, you name it.

New Velocity Logistics Center From AVI Systems Delivers Meeting Room Solutions With Speed and Efficiency

Retrieved on: 
Wednesday, April 24, 2024
Advertising, Communications, Digital Marketing, Technology, Audio, Video, Networks, Fortune 500, Stock, AVI, Integration, Velocity, VLC, Organization, Warehouse

AVI Systems , the largest global audiovisual and unified collaboration systems integrator, today announced the launch of its new Velocity Logistics Center (VLC) in Flower Mound, Texas, expanding on the company’s Velocity brand.

Key Points: 
  • AVI Systems , the largest global audiovisual and unified collaboration systems integrator, today announced the launch of its new Velocity Logistics Center (VLC) in Flower Mound, Texas, expanding on the company’s Velocity brand.
  • The Velocity Logistics Center streamlines the entire ordering and deployment process, offering a factory-like approach to assembly, testing, logistics planning and installation.
  • The VLC has been designed for AVI customers who need to quickly deploy 20 to 1,000 or more standard meeting room systems across their organizations.
  • When AVI Systems’ solutions carry the Velocity Certified designation, the solution has been carefully vetted by AVI engineers to meet specific needs and productized with a comprehensive logistics plan.

DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

Retrieved on: 
Wednesday, April 24, 2024
Technology, Entertainment, Advertising, Communications, Professional Services, Software, Audio, Video, TV and Radio, Digital Marketing, Data Analytics, Connected, Environment, Accreditation, Smart TV, Investment, Research, Media Rating Council, DV, MRC, CTV

This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.

Key Points: 
  • This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.
  • "We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement," said Mark Zagorski, CEO of DoubleVerify.
  • This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments."
  • “We congratulate them on this latest achievement.”
    DV first earned MRC accreditation in February 2013 and over time has expanded its range of accredited pre- and post-bid solutions.

Zilch Selects Amazon Web Services to Accelerate AI Innovation

Retrieved on: 
Wednesday, April 24, 2024
Data Management, Digital Marketing, Data Analytics, Technology, Apps, Applications, Consumer, Other Retail, Other Communications, Marketing, Payments, Advertising, Communications, Retail, Other Professional Services, Finance, Fintech, Artificial Intelligence, Banking, Professional Services, Other Consumer, Other Technology, Software, Amazon Web Services, AI, Economics, Amazon SageMaker, FMS, Artificial intelligence, API, Amazon, Entrepreneurship, ASPN, Multimedia, AWS, Online shopping

Zilch, the world’s first ad-subsidised payments network (ASPN), announces today that it has extended its collaboration with cloud provider Amazon Web Services (AWS) to accelerate the rollout of Artificial Intelligence (AI) innovation across the Zilch proposition.

Key Points: 
  • Zilch, the world’s first ad-subsidised payments network (ASPN), announces today that it has extended its collaboration with cloud provider Amazon Web Services (AWS) to accelerate the rollout of Artificial Intelligence (AI) innovation across the Zilch proposition.
  • View the full release here: https://www.businesswire.com/news/home/20240424107796/en/
    Philip Belamant, CEO and co-founder of Zilch, delivering a keynote on stage at the AWS London Summit, where he announced a collaboration between AWS and Zilch to accelerate the rollout of AI innovation across the Zilch proposition.
  • (Photo: Business Wire)
    Zilch will continue to use AWS AI and ML services to transform how the company serves its customers and works with merchants in the future.
  • Zilch also uses AI for fraud detection and to understand buyer intent, with various AI models already in use for use cases like tracking popular retailers and consumer demand.

Permutive and Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

Retrieved on: 
Wednesday, April 24, 2024
Software, Professional Services, Business, Data Management, Technology, Digital Marketing, Publishing, Data Analytics, Online Privacy, Advertising, Communications, Consulting, Investment company, Procházka, Martech, Principal, Partnership, Privacy, Face

Permutive's Audience Platform revolutionizes audience targeting and insights, resulting in a 2-10x greater reach and a 4x increase in data-driven ad revenue for its customers.

Key Points: 
  • Permutive's Audience Platform revolutionizes audience targeting and insights, resulting in a 2-10x greater reach and a 4x increase in data-driven ad revenue for its customers.
  • This partnership ensures publishers have resilient, enhanced data strategies in the face of data privacy changes and the demise of third-party cookies.
  • "This partnership is a game-changer for publishers," says Joe Root, CEO and co-founder at Permutive.
  • "Permutive and Prohaska Consulting bring a combination of software and service that is rare in today’s rapidly-changing martech landscape," said Matt Prohaska, CEO and Principal at Prohaska Consulting.