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DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

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Thursday, March 28, 2024

ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points:

With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

Direct Digital Holdings Partners with FreeWheel's Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory

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Wednesday, August 16, 2023

Advertising, Partnership, DRCT, Marketing, Freewheel, CTV, Black-owned businesses, Address, Direct, Friction, Humble (production studio), Colossus, Growth, Ecosystem, Digital, Cryptocurrency, Beeswax

The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected TV ad inventory.

Key Points:

The ad tech group, which is the ninth Black-owned company on the NASDAQ U.S. stock exchange, will collaborate with Beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected TV ad inventory.
The integration works like this: Colossus SSP, a Direct Digital Holdings-owned supply-side platform, works with both multicultural and general market publishers, giving its users access to a more diverse range of CTV ad inventory.
On the buy side, Direct Digital Holdings' two digital marketing companies, Orange142 and Huddled Masses, will work with Beeswax to serve CTV ad placements for marketers.
On the sell side, as outlined above, Direct Digital Holdings will work with Beeswax on simplifying and expanding access to both multicultural and general market CTV ad inventory via the group's supply-side platform, Colossus SSP.

Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion

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Thursday, May 11, 2023

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Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC.

Key Points:

Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC.
The additions of Jones and Hill come at a time of rapid international growth for the company.
Both are well respected and proven ad industry leaders in their respective regions who bring deep experience delivering advertiser success across video, CTV and TV.
“I’m thrilled to join Pixability at this time when advertisers in APAC are looking for privacy-first, personalized contextual ad solutions on YouTube and CTV,” said Hill.

Publisher Monetization Company ArcSpan Technologies Hires Revenue Ops and CTV Vet Michael Gashonia to Lead Data Platform Operations

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Thursday, October 27, 2022

OpenSL ES, News Corporation, Efficiency, Beeswax, The Audience Engine, Solution, The Wall Street Journal, Industry, Technology, Forbes, CTV, DSP, SSP, Multimedia, National Basketball Association, Lists of companies, KPI-driven code analysis, Video game, Online shopping

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Michael Gashonia as Senior Director, Platform Operations. Michael brings a wealth of publisher revenue operations and CTV experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.

Key Points:

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Michael Gashonia as Senior Director, Platform Operations.
Michael brings a wealth of publisher revenue operations and CTV experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.
"I look forward to working closely with Michael as ArcSpan introduces efficient and effective audience data solutions and generates incremental revenue for publishers."
ArcSpan Technologiesoffers a best-in-class addressable audience segmentation and revenue optimization platform for leading digital publishers and brands to navigate the "Identity Revolution.

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

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Tuesday, October 25, 2022

Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.

Key Points:

Column6, an innovative connected TV (CTV) platform, today announced it has integrated FreeWheel s Beeswax bidder technology to optimize campaigns across Column6 supply.
Beeswax is a leading demand side platform for buyers to access premium CTV inventory, said Misha Williams, Vice President, U.S. Supply Revenue, FreeWheel.
Through our unique integration with Column6, our Beeswax clients are now able to efficiently identify and reach their desired audiences on CTV devices across the Americas including the growing Latin America market.
We are excited to grow our partnership with FreeWheel and Beeswaxs enhanced bidding technology across the Americas, Column6 President Josh Feuer said.

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

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Thursday, September 29, 2022

Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.

Key Points:

Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.
Media buyers using the Beeswax platform now have access to Comscores Predictive Audiences and CTV brand protection offering.
Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory.
And, with these capabilities built directly into the Beeswax platform, its now easier than ever for buyers to connect with their desired audiences in a brand safe environment.

Global Apiculture Market Report 2022: U.S. Market is Estimated at $1.2 Billion in 2022, While China is Forecast to Reach $2.8 Billion by 2026 - ResearchAndMarkets.com

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Tuesday, August 2, 2022

Retail, Agriculture, Natural Resources, Food, Beverage, Honey, Food, Beekeeping, Awareness, GM, Industry, Bee, F&B, Drink, CAGR, Ecosystem, Growth, Pet, Soft drink, Beeswax

The global market for Apiculture estimated at US$10.3 Billion in the year 2022, is projected to reach a revised size of US$11.8 Billion by 2026, growing at a CAGR of 3.6% over the analysis period.

Key Points:

The global market for Apiculture estimated at US$10.3 Billion in the year 2022, is projected to reach a revised size of US$11.8 Billion by 2026, growing at a CAGR of 3.6% over the analysis period.
This segment currently accounts for a 7% share of the global Apiculture market.
The U.S. Market is Estimated at $1.2 Billion in 2022, While China is Forecast to Reach $2.8 Billion by 2026
The Apiculture market in the U.S. is estimated at US$1.2 Billion in the year 2022.
These regional markets accounting for a combined market size of US$2.3 Billion will reach a projected size of US$3.1 Billion by the close of the analysis period.

First Party Audience Data Monetization Company ArcSpan Technologies Releases Contextual APP ™ Data Solution to Boost Publisher Revenue

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Monday, August 1, 2022

NEW YORK, Aug. 1, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced the launch of ArcSpan's Contextual APP™ (referring to the integrated data functions "Analyze", "Process" and "Push"), a new solution within ArcSpan's Audience Engine™ platform that significantly empowers publishers to structure and monetize their contextual first-party audience data. Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Key Points:

Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways.
"...Contextual APP offers more integrated and scalable data solutions to drive revenue" said Chris Guenther, ArcSpan COO
ArcSpan's next-gen audience monetization platform, Audience Engine strengthens publishers' and retailers' media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies.
Data Process: ArcSpan's real-time data processor configures publisher contextual data according to IAB and other industry contextual data taxonomies.
"The overall ArcSpan Audience Engine Platform approach represents a series of coordinated enhancements to make first-party audience data selling more automated, integrated and scalable for publisher revenue teams.

Publisher Monetization Company ArcSpan Technologies Adds Key Roles in Adtech Sales and Data Science; Hires Kelly Merton and Artemio Rimando

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Wednesday, June 22, 2022

NEW YORK, June 22, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers.

Key Points:

NEW YORK, June 22, 2022 /PRNewswire/ -- ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist.
Rimando brings nearly seven years' experience as a data analyst to ArcSpan gained across the mobile gaming, finance, telecommunications, and computer software verticals.
Kelly Merton, Vice President of Sales atArcSpan, commented, "The digital advertising industry is currently in a state of upheaval.
Artemio Rimando, Data Scientist atArcSpan, commented, "ArcSpan recognizes howadvanced AI technology can propel publisher monetization and protectdataprivacy for consumers and customers.

ArcSpan Technologies Names Data Science and Video Measurement Veteran Kathryn Burns to VP, Product

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Thursday, March 24, 2022

NEW YORK, March 24, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product. As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap. The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify) will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company. Burns will report directly to Chris Guenther, ArcSpan's Chief Operating Officer.

Key Points:

NEW YORK, March 24, 2022 /PRNewswire/ --ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product.
As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap.
The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify)will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company.
Founded in 2020, ArcSpan helps leading digital publishers and retail brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."