IAB | Jotup

TargetVideo Simplifies Video Content Categorization with AI Integration

Retrieved on:

Monday, April 22, 2024

MUNICH, April 22, 2024 /PRNewswire/ -- TargetVideo, a leading video technology and advertising company, announces its newest AI technology integration, this time to streamline content categorization for digital video publishers.

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MUNICH, April 22, 2024 /PRNewswire/ -- TargetVideo, a leading video technology and advertising company, announces its newest AI technology integration, this time to streamline content categorization for digital video publishers.
By using AI, TargetVideo now empowers its clients to automatically classify their video content into standardized categories defined by the Interactive Advertising Bureau (IAB).
This innovative implementation brings a significant advancement to video management processes, as it enables large publishing networks to automate the categorization process.
"By integrating AI technology into our platform and player solutions, we are significantly streamlining the way digital video publishers manage their content," says Uroš Jojić, co-CEO of TargetVideo.

Abatable partners with the ASEAN Alliance on Carbon Markets

Retrieved on:

Thursday, April 18, 2024

Carbon, IAB, Ecosystem, Nature, Element, Republic, Diplomatic mission, Policy, Climate, NBS, Capacity building, Hand, Partnership, VCM, AACM, Autumn, IDX, Government, Growth, Renewable energy

LONDON, April 18, 2024 /PRNewswire/ -- Abatable is pleased to announce a partnership with the ASEAN Alliance on Carbon Markets (AACM).

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LONDON, April 18, 2024 /PRNewswire/ -- Abatable is pleased to announce a partnership with the ASEAN Alliance on Carbon Markets (AACM).
The AACM is an initiative that seeks to promote the growth of voluntary carbon markets across ASEAN (the Association of Southeast Asian Nations) and support the implementation of compliance markets.
The ASEAN region is home to some of the more advanced carbon markets and boasts one of the world's most investable carbon stocks.
The ASEAN Alliance on Carbon Markets (AACM) plays a key role to foster a robust ecosystem of players across the carbon markets value chain that will be able to work hand in hand with Indonesia and ASEAN policymakers to really get this industry off the ground.

Abatable partners with the ASEAN Alliance on Carbon Markets

Retrieved on:

Thursday, April 18, 2024

Carbon, IAB, Ecosystem, Nature, Element, Republic, Diplomatic mission, Policy, Climate, NBS, Capacity building, Hand, Partnership, VCM, AACM, Autumn, IDX, Government, Growth, Renewable energy

LONDON, April 18, 2024 /PRNewswire/ -- Abatable is pleased to announce a partnership with the ASEAN Alliance on Carbon Markets (AACM).

Key Points:

LONDON, April 18, 2024 /PRNewswire/ -- Abatable is pleased to announce a partnership with the ASEAN Alliance on Carbon Markets (AACM).
The AACM is an initiative that seeks to promote the growth of voluntary carbon markets across ASEAN (the Association of Southeast Asian Nations) and support the implementation of compliance markets.
The ASEAN region is home to some of the more advanced carbon markets and boasts one of the world's most investable carbon stocks.
The ASEAN Alliance on Carbon Markets (AACM) plays a key role to foster a robust ecosystem of players across the carbon markets value chain that will be able to work hand in hand with Indonesia and ASEAN policymakers to really get this industry off the ground.

Orbee and EMG Integrate to Activate Audiences Across Streaming Video and Audio Platforms

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Wednesday, April 17, 2024

EMG, CRM, Advertising, VAST, Walking, IAB, DMS, Television, Radio

IRVINE, Calif., April 17, 2024 /PRNewswire-PRWeb/ -- Orbee, a leader in customer experience middleware for the automotive industry, is excited to announce an integration with EMG, a leader in streaming advertising measurement and optimization solutions for the automotive industry. This integration makes it easy for dealership groups with internal agencies to bring these burgeoning channels in-house and to activate complex advertising audiences and journey-based advertising through streaming campaigns on connected television and radio.

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This integration makes it easy for dealership groups with internal agencies to bring these burgeoning channels in-house and to activate complex advertising audiences and journey-based advertising through streaming campaigns on connected television and radio.
With streaming channels becoming increasingly prevalent for audience engagement, dealerships must tap into this channel to reach their in-market car shoppers centered around their first-party data.
These refined audiences across a dealership group can then be leveraged within EMG's platform for targeting in connected media campaigns.
EMG has a seat on all of the major programmatic ad buying platforms as well as relationships with the top streaming service providers in the country.

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report

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Tuesday, April 16, 2024

NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.

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NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC.
"Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023," said David Cohen, CEO, IAB.
Video advertising revenue experienced double digit (10.6%) YoY growth, rising to $52.1 billion in 2023.
You can view the full report, "IAB Internet Advertising Revenue Report: Full Year 2023" here .

2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences

Retrieved on:

Thursday, April 11, 2024

ROI, LLP, IAB, Acceleration, Digital audio, PwC, Madison Avenue, Host, Growth, Music

NEW YORK, April 11, 2024 /PRNewswire/ -- Over the past five years, podcasting has proven its potential as one of the fastest growing digital channels, providing brands influential and intimate ways to connect with audiences. On May 9, IAB will bring together brands, agencies, and media buyers to the 2024 IAB Podcast Upfront to get an exclusive preview of the latest and most innovative podcast programming with announcements from top podcast talent. The event will be held in New York City at 360 Madison Avenue (etc. venues) and virtually on IAB.com.

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On May 9, IAB will bring together brands, agencies, and media buyers to the 2024 IAB Podcast Upfront to get an exclusive preview of the latest and most innovative podcast programming with announcements from top podcast talent.
As the leading marketplace for streaming audio, IAB Podcast Upfront will explore key trends like the growth of niche audiences, diversity in podcasting, and podcasting's global expansion.
Additionally, IAB will release its eighth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP ("PwC"), that quantifies the annual podcast advertising revenues generated over the past year and shows how podcast ad revenue has more than doubled since 2020.
"At this year's IAB Podcast Upfront, we can expect presenters to highlight the latest monetization opportunities, technological advancements for brand-safety and suitability, and showcase exciting new content."

MarketingPulse and eTailingPulse attract 1600 industry professionals

Retrieved on:

Wednesday, March 13, 2024

Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.

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Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.
And that is what MarketingPulse and eTailingPulse are about.
Some 80 speakers from across the globe addressed topics ranging from AI marketing, purpose marketing, national trends and K-Pop for marketing.
Industry professionals will be able to access the online MarketingPulse & eTailingPulse platform from tomorrow, 14 March, until 13 April, offering a chance to take advantage of the many features of the platform and revisit the events online.

Clartias Chief AI Officer Rex Briggs to Keynote Possible

Retrieved on:

Tuesday, April 9, 2024

Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.

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Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.
In addition to Briggs, other speakers at Possible 2024 include: Linda Boff, GE Chief Marketing Officer VP, Learning & Culture President, GE Foundation; Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever; Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald's Corporation; Diana Haussling, SVP - GM Consumer Experience and Growth, Colgate-Palmolive; Linda Lee, Chief Marketing Officer, Campbell’s Soup; Frank Cooper III, Chief Marketing Officer, Visa; Remi Kent, Chief Marketing Officer, Progressive Insurance; David Droga, Chief Executive Officer, Accenture Song; Soyoung Kang, Chief Marketing Officer, Eos; Dana Marineau, Chief Marketing Officer, Rakuten; Bozoma Saint John, Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur; Jaime Teevan, Chief Scientist, Microsoft and Gary Vaynerchuk, Chairman, VaynerX.
During Briggs’ work with the Ad Council, he discovered ArtsAI and experimented with its patented AI Personalization technology.
In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.

HealthQuest Capital Welcomes Ashley McEvoy to its Advisory Board

Retrieved on:

Tuesday, April 9, 2024

Worldwide, Growth, CHOP, IAB, Executive, SAN, McEvoy, Hospital, Ecosystem, Johnson & Johnson, Procter & Gamble, Children's Hospital of Philadelphia, Medtech, Pharmaceutical industry

SAN FRANCISCO, April 9, 2024 /PRNewswire/ -- HealthQuest Capital, a private asset firm that provides capital to transformative healthcare companies, today announced the addition of Ashley McEvoy to its Industry Advisory Board (IAB). McEvoy brings over 20 years of experience from Johnson & Johnson. This appointment will enhance HealthQuest Capital as a value-add investor for its ecosystem of portfolio companies by adding another complementary industry leader to drive progress within the healthcare space.

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SAN FRANCISCO, April 9, 2024 /PRNewswire/ -- HealthQuest Capital , a private asset firm that provides capital to transformative healthcare companies, today announced the addition of Ashley McEvoy to its Industry Advisory Board (IAB).
This appointment will enhance HealthQuest Capital as a value-add investor for its ecosystem of portfolio companies by adding another complementary industry leader to drive progress within the healthcare space.
Ashley McEvoy is the former Executive Vice President and Worldwide Chairman of Johnson & Johnson's MedTech division, Ashley oversaw a vast organization with 60,000 global employees and revenue exceeding $30 billion.
"The addition of Ashley McEvoy strengthens our ability to identify and support innovative healthcare companies.

Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Retrieved on:

Tuesday, March 12, 2024

Comscore, IAB, Partnership, AI, Proximic, Commercial, Senior, Quality, Investment company, Marketing, CTV, Publicis, Management

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.

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NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital —the company’s adtech platform for performance-based, personalized digital media at scale.
Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
Driven by Proximic’s industry-leading contextual natural language processing engine and AI contextual categorization technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rich set of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.