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Sourcepoint Expands European Footprint and CTV Offerings Through Strategic Acquisition of Sibbo CMP

Retrieved on:

Thursday, April 25, 2024

With this strategic step, Sourcepoint expands its coverage of the European continent and enhances its CTV capabilities, adding the expertise of the Sibbo team to the market leading and award winning Sourcepoint privacy platform.

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With this strategic step, Sourcepoint expands its coverage of the European continent and enhances its CTV capabilities, adding the expertise of the Sibbo team to the market leading and award winning Sourcepoint privacy platform.
A key element of the investment in Sibbo is to strengthen Sourcepoint’s commitment to offering the world’s most complete CMP for CTV, something that Sibbo has excelled at over the last eight years.
“With Google’s July deadline approaching, it’s more important than ever for CTV publishers to implement a certified CMP in order to continue monetising European audiences,” said Nial Ferguson, Managing Director, Europe, Sourcepoint.
“Being able to rely on the technology and experience of Sibbo is an important advantage for Sourcepoint and our clients.

DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

Retrieved on:

Wednesday, April 24, 2024

This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.

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This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.
"We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement," said Mark Zagorski, CEO of DoubleVerify.
This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments."
“We congratulate them on this latest achievement.”
DV first earned MRC accreditation in February 2013 and over time has expanded its range of accredited pre- and post-bid solutions.

Loop Media Discloses Communication from NYSE American

Retrieved on:

Tuesday, April 23, 2024

Loop Media, Inc. ("Loop Media", the “Company”) (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports, news, premium entertainment channels and digital signage for businesses, today announced that on April 23, 2024, it received a letter (the “Notice”) from the NYSE American LLC (“NYSE American”) advising the Company is not in compliance with the NYSE American continued listing standards set forth in Sections 1003(a)(i), (ii) and (iii) of the NYSE American Company Guide given the reported stockholders’ deficit as of December 31, 2023, and losses from continuing operations and/or net losses in its five most recent fiscal years ended September 30, 2023.

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Loop Media, Inc. ("Loop Media", the “Company”) (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports, news, premium entertainment channels and digital signage for businesses, today announced that on April 23, 2024, it received a letter (the “Notice”) from the NYSE American LLC (“NYSE American”) advising the Company is not in compliance with the NYSE American continued listing standards set forth in Sections 1003(a)(i), (ii) and (iii) of the NYSE American Company Guide given the reported stockholders’ deficit as of December 31, 2023, and losses from continuing operations and/or net losses in its five most recent fiscal years ended September 30, 2023.
The Notice also advised that the Company is not currently eligible for any exemption set forth in Section 1003(a) of the NYSE American Company Guide.
The Notice has no immediate impact on the listing of the Company’s shares of common stock, par value $0.0001 per share (the “Common Stock”), which will continue to be listed and traded on the NYSE American during the period mentioned below, subject to the Company’s compliance with the other listing requirements of the NYSE American.
Section 1003(a)(iii) of the NYSE American Company Guide requires a listed company’s stockholders’ equity be at least $6.0 million if it has reported losses from continuing operations and/or net losses in its five most recent fiscal years.

Innovid Wins “Best Measurement Tool” Category in the 2024 Digiday Video & TV Awards

Retrieved on:

Friday, April 19, 2024

Software, Technology, TV and Radio, Entertainment, Harmony, Automation, Advertising, DSP, CMO, Ecosystem, SSP, Digital, CTV

Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that it has won “Best Measurement Tool” in the 2024 Digiday Video & TV Awards , highlighting the companies, campaigns, and technology modernizing video and TV.

Key Points:

Innovid (NYSE:CTV), a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that it has won “Best Measurement Tool” in the 2024 Digiday Video & TV Awards , highlighting the companies, campaigns, and technology modernizing video and TV.
Innovid is the first to receive recognition within this new category.
“Innovid’s global measurement platform provides an unrivaled view of the CTV and linear universe and allows for instant optimization to continuously improve campaign reach and outcomes,” said Dani Cushion, CMO, Innovid.
Earlier this year, Innovid was also the first to provide granular outcomes measurement across all DSP and SSP ad buys within its platform.

MediaCo Acquires Estrella Media’s Content and Digital Operations

Retrieved on:

Thursday, April 18, 2024

MediaCo Holding Inc. (Nasdaq: MDIA) (“MediaCo”) today announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations.

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MediaCo Holding Inc. (Nasdaq: MDIA) (“MediaCo”) today announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations.
Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app.
MediaCo, which operates marquee urban radio stations HOT 97 and WBLS 107.5 in New York City, will be adding Estrella Media’s Spanish-language video, audio, and digital content operations under the same umbrella.
In connection with the transaction, three designees of Estrella Broadcasting were added to the Board of Directors of MediaCo.

Innovid to Release First Quarter 2024 Financial Results on May 7th

Retrieved on:

Tuesday, April 16, 2024

Software, Networks, Entertainment, Internet, Search Engine Optimization, Search Engine Marketing, Technology, Digital Marketing, TV and Radio, Advertising, Communications, Content Marketing, Telephone, Webcast, CTV

Innovid (NYSE: CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release first quarter 2024 financial results before the market open on Tuesday, May 7, 2024.

Key Points:

Innovid (NYSE: CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced that it will release first quarter 2024 financial results before the market open on Tuesday, May 7, 2024.
The Company will host a conference call to discuss its results at 8:30 a.m.
Zvika Netter, Co-founder and Chief Executive Officer, and Anthony Callini, Chief Financial Officer, will host the call.
Following the call, a replay of the webcast will be available for 90 days on the Innovid Investor Relations website .

KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale

Retrieved on:

Thursday, April 11, 2024

Marketing, Advertising, Communications, Technology, Other Technology, Audio, Video, Artificial Intelligence, OLV, Investment, AI, Love, Partnership, CTV, KERV, Multimedia, Omnicom Group, Sales

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.

Key Points:

KERV Interactive , the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive advertising experiences at scale.
Marketers can now layer KERV's portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.
"In today's fiercely competitive media landscape, the ability to dynamically deliver interactive, contextually relevant messages is critical,” said Sean Buckley, Chief Revenue Officer at Magnite.
This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”

EuclidIQ Partners with Future Today Inc. to Increase Bids by Correcting Loud & Heavy Ads

Retrieved on:

Wednesday, April 10, 2024

Advertising, Entertainment, Communications, Technology, General Entertainment, Audio, Video, Software, Growth, Operation, CTV

EuclidIQ announced today that they have partnered with Future Today, Inc. to increase bids by correcting loud and heavy ads.

Key Points:

EuclidIQ announced today that they have partnered with Future Today, Inc. to increase bids by correcting loud and heavy ads.
Utilizing EuclidIQ’s Recompressor product, Future Today can generate new bids and revenue from out-of-bounds ads normally blocked for being too loud.
Recompressor’s ability to correct loud and heavy ads will allow Future Today to accept ads that were previously blocked, providing access to untapped revenue.
We’re thrilled to have Future Today demonstrate its ability to increase growth for ad-supported video streaming services.”
Learn more about Future Today: www.futuretodayinc.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240410363670/en/

Bell Media Launches All-New Portfolio of FAST Channels

Retrieved on:

Thursday, April 25, 2024

TORONTO, April 25, 2024 /PRNewswire/ - Bell Media announced today the launch of 10 English and French-language FAST channels, featuring a selection of acclaimed and fan-favourite entertainment, factual, news, and sports programming.

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TORONTO, April 25, 2024 /PRNewswire/ - Bell Media announced today the launch of 10 English and French-language FAST channels, featuring a selection of acclaimed and fan-favourite entertainment, factual, news, and sports programming.
Additional Bell Media FAST channels and platform partners to be announced in the coming weeks.
"With the debut of our FAST channels, Bell Media is once again growing and deepening relationships with our audience by taking compelling stories to Canadian consumers wherever they are," said Sean Cohan, President, Bell Media.
Bell Media FAST channels are:
CTV @Home: A variety of CTV's best lifestyle programming that spans from feel-good to feed-good!

Bell Media Launches All-New Portfolio of FAST Channels

Retrieved on:

Thursday, April 25, 2024

TORONTO, April 25, 2024 /CNW/ - Bell Media announced today the launch of 10 English and French-language FAST channels, featuring a selection of acclaimed and fan-favourite entertainment, factual, news, and sports programming.

Key Points:

TORONTO, April 25, 2024 /CNW/ - Bell Media announced today the launch of 10 English and French-language FAST channels, featuring a selection of acclaimed and fan-favourite entertainment, factual, news, and sports programming.
Additional Bell Media FAST channels and platform partners to be announced in the coming weeks.
"With the debut of our FAST channels, Bell Media is once again growing and deepening relationships with our audience by taking compelling stories to Canadian consumers wherever they are," said Sean Cohan, President, Bell Media.
Bell Media FAST channels are:
CTV @Home: A variety of CTV's best lifestyle programming that spans from feel-good to feed-good!