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Pivot Marketing Group Select App Science™ Data Analytics and Insights Division for a Multi-Year Deal to Support Diverse Audience Understanding

Retrieved on:

Monday, April 22, 2024

Science, AI, Machine learning, Partnership, CTV, Data, Privacy, Pivot, Toyota Motor North America, Marketing, Behavior, Algorithm, Publishing

To address Pivot's need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households.

Key Points:

To address Pivot's need for deeper insights into diverse audiences and their unique behaviors, App Science provides data analytics utilizing its proprietary 55MM validated household graph, encompassing 280MM mobile devices and 110MM CTV households.
App Science has built AI and machine learning algorithms since 2016 to measure and provide deeper audience insights.
The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science's analytics platform.
By capturing the evolving mobility of human behavior in real time, App Science's platform aims to facilitate more effective marketing decisions.

Sojern Introduces New Members to Destinations Advisory Board in New York City

Retrieved on:

Thursday, April 18, 2024

DEI, Social media, EVP, Travel, DMO, Meeting, Marketing, Tourism, Thought, MOSFET, Human, CTV, Knowledge, Digital, Associate, Organization, SAN

SAN FRANCISCO, April 18, 2024 /PRNewswire/ -- Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board.

Key Points:

SAN FRANCISCO, April 18, 2024 /PRNewswire/ -- Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board.
This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday.
For several years, we have collaborated with Sojern as our digital marketing partner for both international and domestic strategies.
The 2024 board of advisors is comprised of forward-thinking destination leaders with decades of tourism experience and a wealth of knowledge.

Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable, Digital and CTV

Retrieved on:

Tuesday, April 16, 2024

Cadent, Business development, B2B, Partnership, Digital, Movement, SAN, Business, CTV

NEW YORK AND SAN ANTONIO, April 16, 2024 /PRNewswire-PRWeb/ -- Cadent, the largest independent solutions provider for converged TV advertising, today announced a partnership with Stirista, the leading provider of data-driven marketing solutions. The agreement combines the power of Cadent Aperture Platform, the company's end-to-end advanced TV platform, with Stirista's holistic identity-driven marketing solutions to provide brand marketers with access to a broad range of data insights, including demographic, lifestyle, purchase intent and B2B audiences. As part of the partnership, Cadent will integrate Stirista's audience data into its data marketplace to allow targeting across linear, addressable, digital and CTV.

Key Points:

As part of the partnership, Cadent will integrate Stirista's audience data into its data marketplace to allow targeting across linear, addressable, digital and CTV.
"Cadent is excited to partner with Stirista to provide marketers with the right data on the right path with the right insights - combined with both companies' best-in-class audience targeting and measurement solutions," said Jason Attanasio, VP, Business Development at Cadent.
"Similar to Stirista, Cadent has never relied on cookies.
As the industry continues to move towards a cookie-less future, both our companies are at the forefront of this movement.

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report

Retrieved on:

Tuesday, April 16, 2024

NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.

Key Points:

NEW YORK, April 16, 2024 /PRNewswire/ -- Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2023," conducted by PwC.
"Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023," said David Cohen, CEO, IAB.
Video advertising revenue experienced double digit (10.6%) YoY growth, rising to $52.1 billion in 2023.
You can view the full report, "IAB Internet Advertising Revenue Report: Full Year 2023" here .

PostcardMania Adds Connected TV Advertising to Its Flagship Multichannel Marketing Product Everywhere Small Business

Retrieved on:

Monday, April 15, 2024

HBO Max, Small business, Interview, YouTube TV, Tubi, Paramount+, Murder, FAST, Research, Pluto, CTV, Amazon, Environment, Disney+, Netflix, Pluto TV, Platinum, Multimedia, Marketing, Advertising, Hulu, Gmail, VUDU, Growth, Online shopping

According to Neilsen , in 2022, TV viewing on streaming services in the U.S. surpassed both broadcast and cable TV for the first time.

Key Points:

According to Neilsen , in 2022, TV viewing on streaming services in the U.S. surpassed both broadcast and cable TV for the first time.
Cable accounted for 34.4% of viewership, broadcast TV at 21.6%, and streaming amounted to the highest at 34.8%.
Right behind TV ads on the trustworthiness scale was direct mail — another key component to PostcardMania's Everywhere Small Business.
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on:

Monday, April 15, 2024

Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points:

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Retrieved on:

Monday, April 15, 2024

Ecosystem, Investment, DSP, Omnicom Group, SSP, CTV, EBC, IDS, GM, Parag, Advertising, ID, Sales

PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

Key Points:

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
PARIS and NEW YORK, April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.
The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products.
In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.

Amagi and AD digital launch MAVTV Brasil's FAST Channel

Retrieved on:

Friday, April 12, 2024

MAVTV, AirPlay, Smart TV, Sport, Samsung Electronics, Free, Partnership, FAST, Software as a service, CTV, Digital, Streaming television, Pluto TV, Formula D, CGO, Advertising, Connected, Growth, Samsung

SÃO PAULO, April 12, 2024 /PRNewswire/ -- Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, today proudly unveiled the launch of MAVTV Brasil's FAST (Free Ad-supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as one of the most expansive and detailed motorsports platforms across the Americas, promising to bring unparalleled motorsports content and experiences to fans through innovative broadcasting and streaming technologies.

Key Points:

With this launch, the channel aims to offer viewers a unique global motorsport experience.
Utilizing the cloud technology and services of Amagi and AD Digital, such as FAST channel creation and distribution, the first phase of the project involves making MAVTV Brasil available on the Samsung TV Plus and Pluto TV platforms, expanding its reach to millions of viewers.
AD Digital played a key role as a facilitator of the project, ensuring a smooth and efficient channel launch on Connected TVs (CTVs).
MAVTV Brasil's FAST Channel launch is an important milestone in motorsports broadcasting in Brazil.

Amagi and AD digital launch MAVTV Brasil's FAST Channel

Retrieved on:

Friday, April 12, 2024

SÃO PAULO, April 12, 2024 /PRNewswire/ -- Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, today proudly unveiled the launch of MAVTV Brasil's FAST (Free Ad-supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as one of the most expansive and detailed motorsports platforms across the Americas, promising to bring unparalleled motorsports content and experiences to fans through innovative broadcasting and streaming technologies.

Key Points:

With this launch, the channel aims to offer viewers a unique global motorsport experience.
Utilizing the cloud technology and services of Amagi and AD Digital, such as FAST channel creation and distribution, the first phase of the project involves making MAVTV Brasil available on the Samsung TV Plus and Pluto TV platforms, expanding its reach to millions of viewers.
AD Digital played a key role as a facilitator of the project, ensuring a smooth and efficient channel launch on Connected TVs (CTVs).
MAVTV Brasil's FAST Channel launch is an important milestone in motorsports broadcasting in Brazil.

Skai Deepens Full-Funnel, Omnichannel Solution for Commerce Media Advertisers

Retrieved on:

Thursday, April 11, 2024

Investment, Nature, Social commerce, Amazon, CTV, Gen, Intelligence, Synthetic media, Commerce, Advertising, Generative

As retail media grows beyond the virtual walls of retailer websites, advertisers are no longer limiting themselves to onsite ad placements -- 65% are incorporating social commerce into their retail media strategy and 60% are utilizing offsite ads, per the 2024 State of Retail Media Report from Skai and Path to Purchase Institute. Retailers' rich first-party data is being used to create audiences on other channels and run full-funnel campaigns for both endemic and non-endemic brands -- the defining paradigm of commerce media, which will transform how marketers generate awareness, encourage consideration, and drive purchases for years to come.

Key Points:

As retail media grows beyond the virtual walls of retailer websites, advertisers are no longer limiting themselves to onsite ad placements -- 65% are incorporating social commerce into their retail media strategy and 60% are utilizing offsite ads, per the 2024 State of Retail Media Report from Skai and Path to Purchase Institute.
"Commerce media is both full-funnel and omnichannel by nature and the Skai platform – with 18 years of industry-leading decisioning, activation, and optimization solutions across all top performance media channels – is uniquely positioned to empower media leaders and activation teams to unlock this huge opportunity."
Next-Generation Commerce Optimization: Building on its already rich and powerful capabilities, Skai's next-generation approach to commerce media management expands its AI-driven and user-friendly workflows to enable advertisers to customize their own algorithmic optimizations.
Executive Copilot: With Skai Decision Pro, media executives already have a purpose-built solution for overseeing and orchestrating their advertising programs across any channel and publisher.