Cheetos

LITTLE CAESARS® AND MTN DEW® ANNOUNCE GAMING COMBO AND IN-GAME ITEMS AHEAD OF CALL OF DUTY®: MODERN WARFARE® II RELEASE*

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Thursday, October 13, 2022
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PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- Little Caesars® and MTN DEW® are always looking to keep their fans fueled up and ready to go. That's why the brands are joining forces ahead of the release of the new Call of Duty®: Modern Warfare® II, helping fans across the U.S. elevate their gaming experiences and excite their taste buds.

Key Points: 
  • Beginning Monday, October 17 through Saturday, December 31, gamers who order from Little Caesars can get their hands on unique codes that unlock Dual 2XP for Callof Duty: Modern Warfare II.
  • "Joining forces with our partners at Little Caesars gives us the opportunity to up the ante for fans by creating a meal combo that's designed to elevate their gaming experience."
  • "Little Caesars pizza is a perfect enhancement to a night of gaming," said Greg Hamilton, Senior Vice President of Marketing at Little Caesars.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

Rockstar Energy Drink Enlists Pop Culture Phenomenon Angus Cloud as Brand Partner

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Thursday, October 13, 2022
Cloud, LinkedIn, Growth, Lay's, Attention, Rockstar (drink), Face, HBO, Sidemen (YouTube group), Twitter, Partnership, Euphoria, Doritos, Convenience food, Pep, Mountain Dew, Pepsi, Formula D, Young Global Leaders, Creativity, PepsiCo, SodaStream, TikTok, Energy drink, Amusement park, Bottled water, Drink, Instagram, Facebook, Cheetos, Gatorade, Quakers

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- What's next for Rockstar Energy Drink? Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud. Together, the two will inspire fans to fuel their passions through a series of one-of-a-kind activations. 

Key Points: 
  • Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud.
  • The partnership marks a significant milestone for Angus, who will bring his creativity and style to the popular energy drink brand.
  • Now, Angus is joining forces with Rockstar Energy to celebrate cultural momentsthat reflect Angus' many passions which align with the values and brand ethos of Rockstar Energy.
  • "I've been drinking Rockstar Energy for a while, so when they came to me with this partnership opportunity, I couldn't think of a more dope collaboration," says Angus Cloud.

Pure Leaf Tea and Eve Rodsky's Fair Play Announce "No" Coaches Program Aimed at Enabling More Women to Say "No" at Home and at Work In Order to Say "Yes" to What Matters Most to Them

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Thursday, October 13, 2022
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PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- Today, Pure Leaf Iced Tea announces the "No" Coaches program in partnership with best-selling author Eve Rodsky's Fair Play method. Pure Leaf believes "No is Beautiful" and is in pursuit of a world in which saying "no" is easier in tea and in life. In tea, that's saying "no" to artificial flavors, concentrates, or tea powders for better taste. In life, Pure Leaf's "No is Beautiful" campaign inspires women to say "no" to the things that don't matter to them, so they can say "yes" to the things that do. The "No" Coaches sessions begin on Monday, October 17 and run through Friday, October 28.

Key Points: 
  • Pure Leaf believes "No is Beautiful" and is in pursuit of a world in which saying "no" is easier in tea and in life.
  • Partnering with breakthrough Fair Play to introduce the "No" Coaches Program is a meaningful next step for Pure Leaf's "No is Beautiful" campaign."
  • That's why Pure Leaf and Hello Sunshine's direct-to-consumer brand Fair Play began a partnership together in early 2022 and are co-launching this new initiative.
  • "No" Coaches is also rooted in the methods showcased in the FAIR PLAY documentary, which was released on July 8, 2022.

PEPSI® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

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Thursday, October 13, 2022
Global marketing, LinkedIn, Culture, Life, Growth, Ronaldinho, Media, Lay's, Cola, Twitter, Instagram, Music, Doritos, Human, Convenience food, Pep, Fatboy Slim, Mountain Dew, Social media, Young Global Leaders, PepsiCo, SodaStream, Football, The Rockafeller Skank, Thirst, Bottled water, Entertainment, Toy, Sport, Drink, Facebook, Cheetos, Pepsi, Gatorade, Quakers

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • Leading with an epic hero film, fans can see the world's all time football great and seven time Ballon D'Or winner - Leo Messi - alongside iconic players - Paul Pogba and Ronaldinho - take part in their toughest match to date.
  • Outwitting each other, as well as unsuspecting locals alike, the elite football stars battle it out in a sensationally entertaining nutmeg tournament.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi and creating entertaining football moments for fans.

PEPSI MAX® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

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Thursday, October 13, 2022
Pepsi Max, Global marketing, LinkedIn, Culture, Life, Growth, Ronaldinho, Media, Lay's, Cola, Twitter, Instagram, Music, Doritos, Pepsi, Human, Convenience food, Pep, Fatboy Slim, Mountain Dew, Social media, Young Global Leaders, PepsiCo, SodaStream, Football, The Rockafeller Skank, Thirst, Bottled water, Entertainment, Toy, Sport, Drink, Facebook, Cheetos, Gatorade, Quakers

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • NEW YORK, Oct. 13, 2022 /PRNewswire/ --#THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football filmto date, ' Nutmeg Royale '.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi MAX and creating entertaining football moments for fans.
  • Paul Pogba: "This is one of my favorite Pepsi MAX campaigns that I've worked on yet!

Pepsi® Dig In Launches First-Ever Culinary Residency Program at MGM's Mandalay Bay and Luxor Featuring Exclusive Dishes from Top Black-Owned Restaurants Across the Country

Retrieved on: 
Thursday, October 6, 2022
LinkedIn, Lay's, Love, Program, R, Convenience food, Magazine, Black-owned businesses, National Urban League, Pub, Acceleration, LLC, Ain't Your Mama, NYSE, MGM Resorts International, Twitter, Access, Fortune (magazine), Company, Mentorship, Industry, CMO, PepsiCo, Ownership, City, Growth, Slim, African Americans, Multimedia, Doritos, Sport, Mountain Dew, Equity, Young Global Leaders, View, MGM, Culture, Taste, Unique house names in Maldives, Pep, Awareness, Food, Creativity, SodaStream, Cinnamon roll, Black Restaurant, Restaurant, Hotel, Fast food, Bottled water, Instagram, Cheetos, Facebook, Mandalay Bay, Drink, Quakers, Fan District, Diversity, Pepsi, Gatorade, Black

PURCHASE, N.Y., Oct. 6, 2022 /PRNewswire/ -- Pepsi Dig In, a purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants, announces its first ever Restaurant Royalty Residency program bringing signature dishes from Black-owned restaurants across the United States to one of the country's largest culinary destinations: Las Vegas. The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.

Key Points: 
  • The program aims to celebrate Black-owned restaurants and drive national awareness to the next generation of Black restaurant industry leaders.
  • That's why I'm passionate about supporting Pepsi Dig In and programs like this MGM residency."
  • Fans are encouraged to visit Mandalay Bay and Luxor hotels in Las Vegas through February to take part in Pepsi Dig In's exclusive dining experience.
  • "The Pepsi Dig In initiative combined with our company's renowned culinary program provides the ideal platform to continue leading with a purpose.

PEPSI® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022
Global marketing, Culture, Growth, Lay's, Cola, Meal, Music, Doritos, Convenience food, Pep, Market, Mountain Dew, Food, Young Global Leaders, DNA, PepsiCo, SodaStream, Football, Thirst, Toy, Bottled water, Drink, Cheetos, Pepsi, Gatorade, Quakers

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.

Key Points: 
  • LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE -Today, Pepsi has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba.
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi in Latin America has also been among the first to introduce the new campaign in March 2022.

PEPSI MAX® TEASES FOOTBALL FILM STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO, IN CELEBRATION OF NEW INTERNATIONAL BRAND CAMPAIGN 'THIRSTY FOR MORE'

Retrieved on: 
Thursday, October 6, 2022
Pepsi Max, Global marketing, Culture, Growth, Lay's, Cola, Meal, Music, Doritos, Pepsi, Convenience food, Pep, Market, Mountain Dew, Food, Young Global Leaders, DNA, PepsiCo, SodaStream, Football, Thirst, Toy, Bottled water, Drink, Cheetos, Gatorade, Quakers

LONDON, Oct. 6, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX® has announced the launch of 'Thirsty For More', a new international brand philosophy and campaign, with the release of an exciting trailer for their upcoming football film 'Nutmeg Royale' starring global football icons Leo Messi, Ronaldinho and Paul Pogba. The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.

Key Points: 
  • The new creative campaign celebrates an everlasting thirst for fun, exciting and unexpected outcomes, and signifies a new creative north star for Pepsi MAX that will shape all future international programs.
  • To showcase the 'Thirsty For More' mindset, Pepsi MAX has teased its upcoming 'Nutmeg Royale' football film.
  • Pepsi MAX in Latin America has also been among the first to introduce the new campaign in March 2022.
  • Stay tuned for the launch of Nutmeg Royale and more exciting, unmissable drops from Pepsi MAX in the coming weeks.

MTN DEW® INVITES FANS TO GET OUT AND DO® WITH ONE OF A KIND OUTDOOR EXPERIENCES WITH PROFESSIONAL OUTDOORSMEN GERALD SWINDLE AND MICHAEL WADDELL

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Wednesday, October 5, 2022
LinkedIn, MTN, VP, Lay's, The Bone Collector, Love, Instagram, Convenience food, Water, Pepsi, Twitter, MICHAEL, Industry, CMO, PepsiCo, Growth, No, Doritos, Waddell, Mountain Dew, Young Global Leaders, Sale, DIET, Lincoln Rhyme: Hunt for the Bone Collector, QR, DEW, Pep, SodaStream, Heating, ventilation, and air conditioning, Soft drink, Cheetos, Facebook, Drink, Quakers, Gatorade, MD

ORLANDO, Fla., Oct. 5, 2022 /PRNewswire/ -- What do DEW Nation fans, professional bass angler Gerald Swindle and Bone Collector Michael Waddell all have in common? It's their passion for the great outdoors. To reward fans and quench that thirst for outdoor adventure, MTN DEW has teamed up with Swindle and Waddell to create two epic getaway prizes, giving fans a chance to enter to win and learn from some of most successful outdoorsmen in the industry.

Key Points: 
  • ORLANDO, Fla., Oct. 5, 2022 /PRNewswire/ --What do DEW Nation fans, professional bass angler Gerald Swindle and Bone Collector Michael Waddell all have in common?
  • "DEW Nation knows a thing or two about the great outdoors - almost as much as DEW Pros Gerald Swindle and Michael Waddell," said Chauncey Hamlett, VP and CMO of PepsiCo Beverages North America (South Division).
  • 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW ZERO SUGAR, new MTN DEW MAJOR MELON and MTN DEW MAJOR MELON ZERO SUGAR.

Cheetos® proudly unveils a statue to commemorate Cheetle, the official term for the brand's orange dust

Retrieved on: 
Tuesday, October 4, 2022
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That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

Key Points: 
  • That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.
  • That's right, Canada, there's an official termand now a statuefor the powdery residue that's left behind after eating your favourite Cheetos snackswhether it's Puffs, Crunchy or new Cheetos Popcorn.
  • Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta.
  • Where else could the Cheetos brand honour the iconic Cheetle, if not here", said James Gosteli, President, Cheadle Community Club.