Cheetos

PEPSI MAX® ANNOUNCES GLOBAL FOOTBALL SENSATION, VINI JR AS ITS LATEST AMBASSADOR, WITH THE LAUNCH OF A NEW FASHION COLLECTION

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Thursday, October 27, 2022

NEW YORK, Oct. 27, 2022 /PRNewswire/ --  #ThirstyForMore – Pepsi MAX® has revealed one of the most exciting, generational talents and reigning UEFA Champions League winner, Vini Jr as its latest brand ambassador. The announcement comes as Pepsi MAX unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF, marking the start of an exciting partnership with Pepsi MAX.

Key Points: 
  • The announcement comes as PepsiMAX unveils a new fashion collection, created by football culture brand Art of Football.
  • I remember watching Pepsi MAX commercials starring some of my biggest football idols growing up.
  • Now, here I am today working with Pepsi MAX to bring this amazing fashion collection to life how cool is that?!
  • To learn more about the Pepsi x Art of Football collection, follow the Pepsi Global channels on Instagram , Twitter and Facebook .

PEPSI® ANNOUNCES GLOBAL FOOTBALL SENSATION, VINI JR AS ITS LATEST AMBASSADOR, WITH THE LAUNCH OF A NEW FASHION COLLECTION

Retrieved on: 
Thursday, October 27, 2022

NEW YORK, Oct. 27, 2022 /PRNewswire/ -- #ThirstyForMore – Pepsi® has revealed one of the most exciting, generational talents and reigning UEFA Champions League winner, Vini Jr as its latest brand ambassador. The announcement comes as Pepsi unveils a new fashion collection, created by football culture brand Art of Football. Bringing his own style and passion to the collaboration, Vini Jr is the face of the campaign for the new Pepsi X AoF capsule, marking the start of an exciting partnership with Pepsi.

Key Points: 
  • The announcement comes as Pepsiunveils a new fashion collection, created by football culture brand Art of Football.
  • This is a tribe of restless individuals bubbling with potential, just like Vini Jr, whose drive, passion and determination has gained him global recognition, around the world.
  • Now, here I am today working with Pepsi to bring this amazing fashion collection to life how cool is that?!
  • To learn more about the Pepsi x Art of Football collection, follow the Pepsi Global channels on Instagram , Twitter and Facebook .

Pepsi® and Chef Carla Hall Announce the Return of Pepsi Dig In Day to Celebrate and Show Love for America's Black-Owned Restaurants

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Tuesday, October 25, 2022

PURCHASE, N.Y., Oct. 25, 2022 /PRNewswire/ -- Pepsi Dig In, the purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants, is rallying Americans across the country to celebrate their local Black-owned restaurants by dining at them on Saturday, November 5th for Pepsi Dig In Day.

Key Points: 
  • Pepsi Dig In does a phenomenal job of supporting these culinary gems with initiatives like Pepsi Dig In Day.
  • We can all make a tangible impact by dining at these restaurants and enjoying what they have to offer," said chef Carla Hall.
  • An annual initiative, Pepsi Dig In Day aims to drive consumers to patronize Black-owned restaurants and support the cornerstone of communities across the country.
  • "Pepsi Dig In Day is a movement to inspire diners to discover Black-owned restaurants they're excited to visit all year round.

PEARL MILLING COMPANY FURTHERS ITS COMMITMENT TO UPLIFTING BLACK WOMEN AND GIRLS, AWARDING 17 GRANT RECIPIENTS IN YEAR TWO OF P.E.A.R.L. PLEDGE PROGRAM

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Monday, October 24, 2022

CHICAGO, Oct. 24, 2022 /PRNewswire/ -- Pearl Milling Company, the pancake mix and syrup brand that has been creating memorable breakfast moments for over 130 years, today announced the 2022 grant recipients of its P.E.A.R.L. Pledge program. This year, 17 non-profit organizations will be awarded grants to support meaningful services and education that promote Prosperity, Empowerment, Access, Representation and Leadership for Black women and girls in the U.S. A total of $1 million in grants will be awarded as part of Pearl Milling Company's continued commitment to help uplift the Black community and PepsiCo's broader Racial Equality Journey initiative.

Key Points: 
  • Pledge remains a critical part of Pearl Milling Company's purpose, it also plays a role in progressing PepsiCo's Racial Equality Journey .
  • P.E.A.R.L.
  • Pledge adds to PepsiCo's community investment to drive long-term change by addressing systemic barriers to economic opportunity for Black Americans.
  • To learn more about the 2022 grant recipients, visit www.pearlmillingcompany.com/pearlpledge/recipients and follow along on Instagram .

PEPSI AND DUFFY'S TEAM UP TO HELP MIAMI DOLPHINS FANS CELEBRATE THE 1972 PERFECT SEASON WITH GRAND PRIZES

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Thursday, October 20, 2022

MIAMI, Oct. 20, 2022 /PRNewswire/ -- Heading into the celebration weekend of the 50th anniversary of the Miami Dolphins 1972 perfect season, Pepsi and Duffy's Sports Grill are teaming up to reward fans across Florida with "The Pepsi Perfect Season Giveaway."

Key Points: 
  • MIAMI, Oct. 20, 2022 /PRNewswire/ -- Heading into the celebration weekend of the 50th anniversary of the Miami Dolphins 1972 perfect season, Pepsi and Duffy's Sports Grill are teaming up to reward fans across Florida with "The Pepsi Perfect Season Giveaway."
  • "During an exciting season celebrating the 50th anniversary of the Miami Dolphins' Perfect Season, Pepsi and Duffy's also wants to reward the passionate Dolphins fans who deserve their own MVP moment," said Paul Mihovilovic, VP of Foodservice Sales, South Division PBNA.
  • "It's an honor to team up with Pepsi to celebrate the Miami Dolphins' Perfect Season.
  • We are excited to offer our MVPs the opportunity to have the ultimate fan experience in Miami," said Joe Webb, President of Duffy's Sports Grill.

PEPSI® UNVEILS NEW 'PEPSI MUSIC LAB' - A PLATFORM FOR ASPIRING MUSIC ARTISTS TO ACCELERATE THEIR PATH TO STARDOM

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Thursday, October 20, 2022

PURCHASE, N.Y., Oct. 20, 2022 /PRNewswire/ -- Today, Pepsi announced the new Pepsi Music Lab, an annual academy committed to shining a spotlight on the next generation of superstars by removing music industry barriers. With the brand's deep history in music and supporting up-and-coming artists, Pepsi Music Lab aims to foster talent career growth and provide developing artists with new performance opportunities, mentorship and coaching, brand-building workshops, professional content capture, radio amplification and more.

Key Points: 
  • Lenny S, who will discuss how to leverage visual storytelling, connections, and collaboration as tools to amplify an artist's overall vision.
  • Now, we are excited to shine a spotlight on the next generation of artists with our new Pepsi Music Lab platform" said Todd Kaplan, Chief Marketing Officer Pepsi.
  • Connecting independent artists to a brand with this rich legacy is the formula for creating a new future of music."
  • For more information and updates on Pepsi Music Lab, visit PepsiMusicLab.com and follow along on @pepsi on Twitter, Instagram, TikTok and Facebook.

PepsiCo Announces Second Round of Projects Funded by Its Global Agriculture Accelerator, The Positive Agriculture Outcomes Fund

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Thursday, October 20, 2022

PURCHASE, N.Y., Oct. 20, 2022 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced the continuation of its global agriculture accelerator, the Positive Agriculture Outcomes (PAO) Fund, by granting 14 business projects across 11 countries funding to address some of the most intractable challenges facing agriculture today.

Key Points: 
  • Launched in August 2021, the PAO Fund offers PepsiCo market teams co-investment to accelerate diverse and innovative Positive Agriculture projects.
  • Across 2021 and 2022, the PAO Fund catalyzed PepsiCo investments in over 20 different projects, estimated to total more than $27 million through 2026.
  • Positive Agriculture, one pillar of the company's pep+ (PepsiCo Positive) agenda, is the company's aim to source crops and ingredients in a way that accelerates regenerative agriculture and strengthens farming communities.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience

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Wednesday, October 19, 2022

PLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final.

Key Points: 
  • Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes including a trip to the FIFA World Cup 2022 final.
  • As the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history, Frito-Lay is elevating the viewing experience with three new limited-edition Lay's products featuring FIFA World Cup-inspired flavors.
  • Be sure to follow Frito-Lay on Twitter , Instagram , Facebook and YouTube to stay informed on all FIFA World Cup 2022 partnership activations and more campaign news.
  • The FIFA World Cup Qatar 2022 will take place from Nov. 20 until Dec. 18, 2022.

CHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE

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Tuesday, October 18, 2022

PLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- After many years of instigating mischief in the real world, Chester Cheetah and Cheetos® are taking their antics to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place – real or virtual – Cheetos fans have visited before. Riddled with all sorts of tricks and a chance to bring a flavor back to life in the real world, Chesterville is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.

Key Points: 
  • Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place real or virtual Cheetos fans have visited before.
  • Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter."
  • They'll have access to a stash of Cheetos Mischief Makers to help conquer challenges and raise their mischief meter score.
  • Cheetos' Mischief Makers aren't the only way to cause mischief in Chesterville.

Quaker® Unveils "Quaker Hunger Clock" and Teams Up with Feeding America® to Raise Funds for 5 Million Meals by Super Bowl LVII

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Friday, October 14, 2022

CHICAGO, Oct. 14, 2022 /PRNewswire/ -- Super Bowl LVII is fast-approaching, and Quaker, a subsidiary of PepsiCo, is counting down the days (and minutes) a little differently this year. As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.

Key Points: 
  • As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.
  • The Quaker Hunger Clock counts down the minutes to Super Bowl LVII while counting up to Quaker's goal of funding for 5 million meals donated.
  • The QR code featured on the clock will direct people to QuakerHungerClock.com where they can help by donating to Feeding America.
  • Every donation made through QuakerHungerClock.com triggers a change in the clock's meal tally and helps Feeding America tackle hunger.