Cheetos

Manzanita Sol Celebrates Día De Los Muertos with Limited-Edition Packaging and $25,000 in Free Groceries for Fans

Retrieved on: 
Wednesday, September 28, 2022

PURCHASE, N.Y., Sept. 28, 2022 /PRNewswire/ -- Manzanita Sol, the refreshing and beloved Mexican apple flavored soda from PepsiCo, is kicking off Día de los Muertos celebrations with the launch of its Celebrar y Recordar campaign - an ode to remembering and honoring loved ones - with limited-edition packaging and $25,000 in grocery giveaways total towards families' holiday feasts thanks to Manzanita Sol, Pepsi Real Sugar, and Crush.

Key Points: 
  • As fans prepare traditional recipes and ofrendas for Da de los Muertos, Manzanita Sol wants to help fans make this year's celebrations the biggest yet with $100 gift cards across five major cities.
  • "Manzanita Sol represents a taste of home for so many and this year, we wanted to support fans' Da de los Muertos celebrations with our limited-edition packaging spotlighting the culture and significance of this iconic holiday.
  • The brand tapped Mexican artist Totoi Semerena to design the limited-edition packaging for Manzanita Sol, Pepsi Real Sugar, and Crush.
  • Manzanita Sol is a delicious, lightly carbonated apple soda bursting with juicy red apple flavor that'll make your taste buds dance.

MTN DEW® Invests in HBCU Gamers to Level the Playing Field with the MTN DEW Real Change Challenge

Retrieved on: 
Tuesday, September 27, 2022

PURCHASE, N.Y., Sept. 27, 2022 /PRNewswire/ -- MTN DEW® is continuing their commitment to invest and uplift Black gamers at HBCUs around the country by launching the MTN DEW Real Change Challenge. With a focus on increasing Black representation in esports and gaming, the MTN DEW Real Change Challenge will support HBCU student gamers by sponsoring a nationwide HBCU esports tournament. Contestants will compete for an overall prize pool of $500,000, coaching and exposure to esports professionals, and a gaming contract with MTN DEW for up to one year. 

Key Points: 
  • With a focus on increasing Black representation in esports and gaming, the MTN DEW Real Change Challenge will support HBCU student gamers by sponsoring a nationwide HBCU esports tournament.
  • MTN DEW recognizes the opportunity gap that Black gamers face as they explore gaming as a viable career path, and we're trying to close that gap with the MTN DEW Real Change Challenge," saysPat O'Toole, chief marketing officer, MTN DEW.
  • For more information about MTN DEW and the MTN DEW Real Change Challenge, please visit mountaindew.com/realchange .
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

Stacy's Rise Project™ Launches in Canada to Support Women Entrepreneurs

Retrieved on: 
Thursday, September 22, 2022

For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.

Key Points: 
  • For the first time, the snack brand will be launching the Stacy's Rise Project in Canada as part of its ongoing efforts to support women entrepreneurs who are still experiencing a lack of resources needed to help them rise.
  • Starting today until October 28, 2022, Canadian women running small businesses can apply for the Stacy's Rise Project at www.stacysriseproject.ca .
  • "It is important for programs like the Stacy's Rise Project to continue expanding, so that more women receive the support they need through funding, mentorship and resources."
  • This is the first year the program has expanded to Canada in the brand's effort to support women entrepreneurs across North America.

PepsiCo, ADM Announce Groundbreaking Agreement Aiming to Reduce Carbon Intensity by Supporting Regenerative Agriculture Practices on Up to 2 Million Acres of Farmland

Retrieved on: 
Wednesday, September 14, 2022

This strategic partnership is expected to reach up to 2 million acres by 2030, and represents a trailblazing effort by two global companies that share ambitious carbon reduction goals.

Key Points: 
  • This strategic partnership is expected to reach up to 2 million acres by 2030, and represents a trailblazing effort by two global companies that share ambitious carbon reduction goals.
  • The companies capabilities span the food and agriculture value chains, creating a unique, large-scale platform to support farmers transition to regenerative agriculture, while building their resilience to climate change.
  • At its core, PepsiCo is an agricultural company, working to spread regenerative agriculture practices that restore the earth and reduce carbon emissions to 7 million acres by 2030.
  • We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

PEPSI® ANNOUNCES LARGER THAN LIFE INNOVATION JUST IN TIME FOR NFL KICKOFF: "THE 18 WEEK PACK," A PEPSI PACK YOU CAN LIVE IN ALL SEASON LONG

Retrieved on: 
Wednesday, September 7, 2022

PURCHASE, N.Y., Sept. 7, 2022 /PRNewswire/ -- Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation-- the "Pepsi 18 Week Pack," a tiny home that one lucky fan will have the chance to live in for all 18 weeks of the 2022 NFL season. The Pepsi 18 Week Pack takes gamedays to an entirely new level, ensuring everything you need for a marathon day of football is within reach – literally.

Key Points: 
  • The Pepsi 18 Week Pack takes gamedays to an entirely new level, ensuring everything you need for a marathon day of football is within reach literally.
  • I might have to put my cleats back on and block the winner from taking the Pepsi 18 Week Pack."
  • In addition, the Pepsi 18 Week Pack features full-sized lockers filled with NFL gear, a washer/dryer and a full bath.
  • One lucky football watcher can score the Pepsi 18 Week Pack via a sweepstakes on Instacart.

PepsiCo Launches Its Historically Better Tour: Powered by Pepsi Stronger Together and Doritos® SOLID BLACK to Celebrate the Best of HBCU Culture and Talent

Retrieved on: 
Friday, August 26, 2022

PURCHASE, N.Y., Aug. 26, 2022 /PRNewswire/ -- Music, sports, community, food, and culture are the hallmarks of HBCUs and this year, PepsiCo is bringing its Historically Better platform back to celebrate, elevate, and engage students as they get ready for a new year.

Key Points: 
  • Kicking off at the start of HBCU football season at the National Battle of the Bands, Historically Better: Powered by Pepsi Stronger Together and Doritos SOLID BLACK is a multi-campus tour that empowers and celebrates multi-generational Black changemakers.
  • "Our breadth of programming demonstrates our commitment to HBCUs across our brands and is designed to benefit students, alumni, and fans alike.
  • We're creating access to career opportunities, spotlighting cultural changemakers and entrepreneurs, and engaging with HBCU students at every step."
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Retrieved on: 
Thursday, August 25, 2022

EGG HARBOR TOWNSHIP, N.J., Aug. 25, 2022 /PRNewswire/ -- Spirit Halloween, North America's largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW® VOO-DEW.

Key Points: 
  • MTN DEW Baja Blast Can Costume: For fans who prefer a tropical twist, the MTN DEW Baja Blast Can Costume will quench your thirst.
  • Opt for the MTN DEW VOO-DEW GRIM Costume celebrating the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavor.
  • MTN DEW is continuing the Halloween scares with the return of the now classic Halloween mystery flavor, MTN DEW VOO-DEW and MTN DEW VOO-DEW Zero Sugar, available nationwide beginning September 2022, while supplies last.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

DORITOS® TRANSFORMS TRIANGLES ALL AROUND US, INVITES FANS ON AN EPIC HUNT VIA NEW TRIANGLE TRACKER PROGRAM

Retrieved on: 
Wednesday, August 24, 2022

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic triangle to Another Level®™ with Triangle Tracker, a nationwide hunt where any triangle can unlock exclusive experiences and rewards.

Key Points: 
  • There are two simple ways people everywhere can participate in the nationwide hunt:
    Tracking Triangles on Snapchat: Fans can unlock opportunities to win every day by using the Snapchat Triangle Tracker AR Lens on Snapchat.
  • They simply need to point the lens at any triangle, including the triangles on Doritos bags, and Snap's Machine Learning technology will recognize it and turn it into Doritos.
  • Weekly TikTok Challenges: In a separate Doritos TikTok challenge, Doritos will issue weekly challenges for the chance to win $15,000 bounties.
  • To learn more about the Triangle Tracker program, visit www.DoritosTriangleTracker.com or head to Doritos' social channels.

STACY'S® PITA CHIPS SHINES LIGHT ON THE NEXT GENERATION OF FEMALE ENTREPRENEURS WITH GIRL SCOUTS® OF THE USA

Retrieved on: 
Tuesday, August 23, 2022

PLANO, Texas, Aug. 23, 2022 /PRNewswire/ -- As a female-founded brand that grew from a sandwich cart to distribution throughout the U.S. and Canada, Stacy's® Pita Chips is continuing its ongoing commitment to help women rise. This year, as part of a licensing relationship with Girl Scouts® of the USA (GSUSA), Stacy's is releasing a new limited-edition Girl Scout Cookie inspired flavor, Stacy's® Girl Scout Thin Mints™ Flavored Pita Thins, and pledging a donation of $50,000 to Girl Scouts to support the next generation of female entrepreneurs. Aligned with Stacy's mission, GSUSA has a long legacy of helping girls develop confidence, courage, character and the skills needed to thrive in today's world.

Key Points: 
  • This year, as part of a licensing relationship with Girl Scouts of the USA (GSUSA), Stacy's is releasing a new limited-edition Girl Scout Cookie inspired flavor, Stacy's Girl Scout Thin Mints Flavored Pita Thins, and pledging a donation of $50,000 to Girl Scouts to support the next generation of female entrepreneurs.
  • "We are thrilled to collaborate with Stacy's Pita Chips, a brand that knows the importance of empowering women entrepreneurs to succeed and thrive."
  • Just like our pita chips, this is an artfully crafted partnership that we are thrilled to share with our fans."
  • Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips.

CHEQ PARTNERS WITH PEPSICO BEVERAGES NORTH AMERICA TO ENHANCE FAN EXPERIENCE IN SOUTH FLORIDA

Retrieved on: 
Wednesday, August 17, 2022

The companies' first collaboration kicks off in the Marlins' loanDepot park, showing baseball fans how their favorite food orders are #BetterwithPepsi.

Key Points: 
  • The companies' first collaboration kicks off in the Marlins' loanDepot park, showing baseball fans how their favorite food orders are #BetterwithPepsi.
  • Under the partnership, CHEQ and PBNA plan to expand the offering to additional professional sports stadiums, colleges and universities, as well as smaller restaurants and retail outlets.
  • This partnership with CHEQ allows us to take that to the next level," said Paul Mihovilovic, Vice President Food Service Sales, PBNA South Division.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).