China Outbound and Inbound Tourism Spending Rebounds on Ant Group's Cross-Border Merchant Networks During Chinese New Year Break
A global campaign has been in full swing on the Alipay+ merchant network since December 2023 to attract Chinese tourists.
- A global campaign has been in full swing on the Alipay+ merchant network since December 2023 to attract Chinese tourists.
- While traditional Asia favorites keep their enthusiastic following, more distant destinations in Europe, ANZ, the Middle East and North America are also picking up in Chinese traveler spending.
- Hong Kong SAR, Japan, Macao SAR, Thailand, Malaysia, Singapore, South Korea, France, Australia and Canada are the top destinations for Chinese travelers by their Alipay spending.
- Chinese restaurants, tourist attractions and public transportation are the most popular use cases for international visitors traveling in China and experiencing the festival.