Search Engine Marketing

Iterable Named to Citizens JMP’s List of Hot 100 Privately Held Software Companies

Retrieved on: 
Wednesday, March 20, 2024
Retail, Search Engine Marketing, Content Marketing, Data Management, Technology, Marketing, Advertising, Communications, Apps, Applications, Online Retail, Electronic Commerce, Artificial Intelligence, Other Technology, Software, Digital Marketing, Internet, OpenAI, Growth, AI

Iterable, the AI-powered customer communication platform, today announced its inclusion in Citizens JMP’s March 2024 report, "Hot 100: The Best Privately Held Software Companies."

Key Points: 
  • Iterable, the AI-powered customer communication platform, today announced its inclusion in Citizens JMP’s March 2024 report, "Hot 100: The Best Privately Held Software Companies."
  • The report, now in its 12th year, highlights the best privately held software companies as determined by the Software Equity Research team at Citizens JMP.
  • “We’re thrilled to be named to this year’s Citizens JMP Hot 100, alongside other incredible high-growth software companies," said Andrew Boni, CEO and co-founder of Iterable.
  • The companies selected for the Hot 100 are done so based on the following criteria: financial profile, addressable market, product-market fit, competitive differentiation, customer traction, and quality of leadership.

ON24 Empowers Enterprises to Accelerate Pipeline through Calendly Integration

Retrieved on: 
Wednesday, March 20, 2024
Technology, Marketing, Communications, Software, Internet, Digital Marketing, Data Management, Search Engine Marketing, Artificial Intelligence, CMO, Organization, ON24, Gartner, Sales

To help organizations stay ahead of this trend, ON24 (NYSE: ONTF), an intelligent engagement platform for B2B sales and marketing, announced an integration with Calendly, the platform helping individuals, teams, and organizations automate the meeting lifecycle.

Key Points: 
  • To help organizations stay ahead of this trend, ON24 (NYSE: ONTF), an intelligent engagement platform for B2B sales and marketing, announced an integration with Calendly, the platform helping individuals, teams, and organizations automate the meeting lifecycle.
  • Now, ON24 customers can seamlessly schedule sales meetings across digital experiences to increase conversion rates, accelerate pipeline and drive cost-effective revenue growth.
  • Improve efficiency and save time with streamlined workflows: Automatically pass attendee contact information to Calendly to facilitate a frictionless buying journey and unified data analytics.
  • “Digital-first marketing strategies are essential for reaching today’s customers where they are,” said Jessica Gilmartin, CRO at Calendly.

Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement

Retrieved on: 
Wednesday, March 20, 2024
Media, Entertainment, Search Engine Marketing, Data Management, Technology, General Entertainment, Other Communications, Digital Marketing, TV and Radio, Marketing, Advertising, Content Marketing, Communications, Accreditation, MRC, Media Rating Council, Radio, Ecosystem, Collection, CPA

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
  • This outcome makes Comscore the only measurement company accredited for its local TV measurement, and the only accredited national measurement that leverages “big data” science and methodology.
  • This also marks the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement.
  • MRC accreditation signifies that Comscore’s methodologies and processes meet the organization’s industry established standards, designed to ensure transparency and accountability in measurement.

Newman’s Own Foundation Announces Inaugural Food Justice for Kids Prize

Retrieved on: 
Wednesday, March 20, 2024
Philanthropy, Other Education, Primary, Secondary, Education, Women, Environmental, Social and Governance (ESG), People with Disabilities, Family, Consumer, White House, Federal Government, State, Local, Fund Raising, Other Communications, Public Policy, Foundation, Other Policy Issues, Public Relations, Investor Relations, Marketing, Advertising, Communications, Government, Socially Responsible Investing, Preschool, Social Services, Supermarket, Social Activism, Specialty, Native American, Organic Food, Teens, Parenting, Children, Food, Beverage, Retail, Other Philanthropy, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Professional Services, Organization, Learning, Native Americans, Advisory Council, Food security, Sale, School, Council, Drink, Multimedia, Social change, Nutrition education, Newman's Own, Pharmaceutical industry

Newman's Own Foundation, the private foundation created by legendary actor, racecar driver, and philanthropist Paul Newman to carry on his legacy of giving away 100% of all the profits and royalties it receives from the sale of Newman's Own food and beverages, announced today the inaugural Food Justice for Kids Prize .

Key Points: 
  • Newman's Own Foundation, the private foundation created by legendary actor, racecar driver, and philanthropist Paul Newman to carry on his legacy of giving away 100% of all the profits and royalties it receives from the sale of Newman's Own food and beverages, announced today the inaugural Food Justice for Kids Prize .
  • The Food Justice for Kids Prize will provide up to $1 million in funding to be shared among ten organizations (over two years).
  • View the full release here: https://www.businesswire.com/news/home/20240320196916/en/
    Newman's Own Foundation Announces Food Justice for Kids Prize: Apply by June 11, 2024 (Graphic: Business Wire)
    "We are thrilled to launch Newman’s Own Foundation’s first-ever Food Justice for Kids Prize, representing a significant leap forward in our longstanding commitment to Indigenous Food Justice and Nutritious School Food and Education for children,” says Alex Amouyel, President and CEO of Newman's Own Foundation.
  • The Food Justice for Kids Prize will catalyze funding and visibility for up to ten organizations dedicated to innovation and impact across two priority program areas: Indigenous Food Justice and Nutrition Education and School Food.

Phoji, Inc. Announces the Launch of Latest Software Update

Retrieved on: 
Thursday, March 21, 2024
Software, Digital Marketing, Social Media, Search Engine Marketing, Marketing, Communications, Technology, Mobile, Wireless, API, CDN, Documentation, Amazon Web Services, Content delivery network, Online shopping

Utilization of a customized emoji increases the engagement, effectiveness and reach of e-commerce marketing campaigns.

Key Points: 
  • Utilization of a customized emoji increases the engagement, effectiveness and reach of e-commerce marketing campaigns.
  • Phoji 3.0 utilizes the scalable, serverless technologies in Amazon Web Services, as well as its Content Delivery Network (CDN).
  • This cloud-based delivery service allows the customer to access their photos and media content nearly instantaneously, anywhere in the world.
  • Phoji also offers a user-friendly website for customers to conduct proof-of-concept trials without having to integrate the software into their existing operating systems.

RecycleNation Named Nation’s #1 Recycling Search Tool and Database

Retrieved on: 
Tuesday, March 19, 2024
Environment, Technology, Security, Communications, Sustainability, Internet, Search Engine Optimization, Search Engine Marketing, Consumer Electronics, SOC, Organization, Database, Entrepreneurship, Recycling, Social media, Electronics, Carbon, Electronic waste, Love, Privacy, ERI

FeedSpot analyzes what it considers to be the top recycling blogs from thousands of blogs and websites on the web and ranks them based on traffic, social media followers and freshness.

Key Points: 
  • FeedSpot analyzes what it considers to be the top recycling blogs from thousands of blogs and websites on the web and ranks them based on traffic, social media followers and freshness.
  • On the overall “Top 100 Recycling Blogs and Websites” list, RecycleNation appears at #2, and is the highest ranked consumer search tool on the web.
  • “Our mission with RecycleNation is to democratize, simplify and encourage the recycling process by providing a free, interactive, easy-to-use tool that empowers users to type in their zip codes and the items they want to recycle, so that nearby recycling opportunities can be discovered,” said John Shegerian, Co-Founder, Chairman and CEO of ERI and cofounder of RecycleNation.
  • Today, RecycleNation now helps over 300,000 unique visitors per month with their specific recycling needs.

CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads

Retrieved on: 
Tuesday, March 19, 2024
Software, Internet, Professional Services, Search Engine Marketing, Data Management, Technology, Small Business, Other Professional Services, Marketing, Communications, Other Technology, Telecommunications, Pillar, Partnership, HVAC, Lead, Seal, Acquisition, AI, Sales

CallRail , the AI-powered lead intelligence platform, today announced an integration with Jobber , the leading provider of operations management software for home service businesses.

Key Points: 
  • CallRail , the AI-powered lead intelligence platform, today announced an integration with Jobber , the leading provider of operations management software for home service businesses.
  • “Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads.
  • "Spending money on marketing can be intimidating for home service businesses, which often operate on tight budgets where every dollar counts," said Sam Pillar, CEO and co-founder of Jobber.
  • At Jobber, we want to take the guesswork out of running a successful home service business and provide the right tools for service pros to win work faster.

RRD Strengthens Marketing Services with Strategic Acquisition of Digital & Print Marketing Businesses from Vericast

Retrieved on: 
Monday, March 18, 2024
Consulting, Professional Services, Marketing, Advertising, Communications, Social Media, Transport, Search Engine Marketing, Digital Marketing, Logistics, Supply Chain Management, Content Marketing, Chase Bank, J. P. Morgan, RRD, Apollo, Bank, Social media, LLP, Acquisition, Digital, JPMorgan Chase, Latham & Watkins, RR Donnelley, Kirkland & Ellis

Donnelley & Sons Company (“RRD”), a global provider of marketing, packaging, print and supply chain solutions, today announced that it has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp (“Vericast”).

Key Points: 
  • Donnelley & Sons Company (“RRD”), a global provider of marketing, packaging, print and supply chain solutions, today announced that it has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp (“Vericast”).
  • The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that includes: display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture.
  • The transaction also includes Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business.
  • “The acquisition of these businesses strengthens RRD’s existing marketing creative execution with digital marketing capabilities and will move us closer to our client promise to enhance quality and elevate engagement across the full customer journey,” said Tom Quinlan, President and Chief Executive Officer of RRD.

Texthelp Triples Audience Reach and Increases Pipeline While Saving Costs with the ON24 Intelligent Engagement Platform

Retrieved on: 
Thursday, March 14, 2024
Data Management, Technology, Professional Services, Other Communications, Marketing, Communications, Search Engine Marketing, Data Analytics, Software, Artificial Intelligence, Networks, Automation, Organization, ON24, SVP, Overalls, B2B

To highlight organizations with expert-level digital engagement strategies, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, today announced that Texthelp, a global leader in inclusive technology, has been able to triple its audience reach while cutting its average cost-per-lead in half.

Key Points: 
  • To highlight organizations with expert-level digital engagement strategies, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, today announced that Texthelp, a global leader in inclusive technology, has been able to triple its audience reach while cutting its average cost-per-lead in half.
  • Texthelp Group is focused on helping people learn, understand and communicate through the use of digital learning and accessibility tools.
  • Without transitioning to a marketing technology platform, we would not be able to achieve this level of pipeline growth,” said Donna Thomson, Principal Marketing Specialist, Texthelp.
  • By integrating ON24, Texthelp has gained the ability to optimize its programs and strategy by analyzing the performance of its digital experiences.

The American Cornhole League and Play Anywhere Team Up to Deliver Advanced Interactive Experiences to Cornhole Fans

Retrieved on: 
Thursday, March 14, 2024
Other Communications, Other Entertainment, Public Relations, Investor Relations, Marketing, Advertising, Communications, Licensing (Entertainment), Mobile, Wireless, Entertainment, Telecommunications, General Sports, Social Media, Sports, Search Engine Optimization, Networks, Search Engine Marketing, Internet, Blogging, Data Management, Technology, General Entertainment, Other Sports, Audio, Video, Men, Online, Consumer, Licensing (Sports), Play, Innovation, Sport, Commissioner, Partnership, ACL, American Cornhole League, Warner

The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.

Key Points: 
  • The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.
  • Beginning this season, ACL fans will be able to interact and play along while watching the live stream of professional cornhole matches.
  • Under this exclusive agreement for its live streams on ACL Cornhole TV, the league will utilize the Play Anywhere® cutting-edge technology to roll out real-time on-screen interactive experiences.
  • Play Anywhere’s state-of-the-art AI engine will personalize the viewing experience for each of the millions of cornhole fans.